5 Ways for Roofers to Celebrate Vets Beyond Veterans Day

By Annie Crawford 06-03-2022
QUICK SHARE
Tag Icon

Roofers, are you ready? Here's your chance to help protect veterans who have protected our country. As a roofer, you know that a reliable roof protects what matters most. You're also uniquely qualified to support our troops by ensuring their homes and families are covered.

The United States has nearly 1.37 million active servicemembers and 18 million veterans. From simple customer education about roofing rebates for military members to getting involved in community service, here are five ways to show gratitude that stretches far beyond Veterans Day, Memorial Day and Armed Forces Day.

1. Promote Roofs for Troops

This one is almost too easy: simply ask each customer if they qualify for Roofs for Troops. Current and former US military members get $250 back by installing a qualifying GAF roofing system and purchasing an enhanced warranty*. Promoting this program helps servicemembers, provides a business boost, and doesn't require added work for roofers, explained roofer Chris Gerbino, Director of Operations at WeatherGuard Roofing & Restoration of Charlotte, North Carolina, a member of the GAF Master Elite Contractor Program**.

To broach the topic with their potential customers, WeatherGuard representatives explain that "both WeatherGuard and GAF believe that much like how they served to protect our country, their roofing system should serve to protect their home." WeatherGuard reps share that in order to protect a home, they need to make sure that the project consists of the correct materials, installation methods, and warranty. Gerbino said that, "we can put a $250 price on the rebate, but there is no price we can put on their peace of mind in knowing that their home is protected."

Once eligible customers know about Roofs for Troops, they apply for the rebate at https://www.gafroofsfortroops.com/. This means no added administrative work on the backend for busy roofers.

In addition to helping hometown heroes, the rebate program also helps increase business, said Gerbino. "By offering a much-needed service to our community, honoring those who have served, and offering the rebate from a company like GAF, WeatherGuard really resonates with prospective customers."

The GAF Roofs for Troops program has been running for 10 years and has proudly served more than 50,000 military families.

2. Get Social With Service

Use social media, promo emails, your word-of-mouth network, and your website to educate people about roofing services for vets and active military. Post details about programs like the GAF Roofs for Troops program and Habitat for Humanity's Repair Corps for veterans.

Good news travels, and you have the benefit of giving people access to needed services while associating your name with positive community work.

3. Hire Vets as Roofers

Many veterans utilize their experience, work ethic, and discipline to excel in the roofing industry and help meet the demand for reliable workers. Learn how GAF relies on veterans in roofing manufacturing and how you can benefit from hiring some of these hardworking heroes for your own roofing company. To connect with veterans about jobs, tap into your local Veterans Affairs office and consider working with the GAF Roofing Academy for training opportunities or to hire candidates.

4. Celebrate Service Days

Take time each year for your company to celebrate our current and former troops. Use social media and signage to recognize Veterans Day on November 11 and Armed Forces Day on the third Saturday in May.

To step up the gratitude, plan a service activity—such as a free roofing repair for a struggling veteran—to coincide with the holiday. Use your local Veterans Affairs office or VFW post to identify those in need of assistance.

In one star-spangled example, GAF Roof Raiser and Master Elite Contractor Roy Campbell of Telge Roofing donated and installed a new roof system on the Veterans of Foreign Wars (VFW) Post 8905 in Cypress, Texas. Locals knew a reliable roof was a priority for the 80-year-old community center—without one, the remaining building repairs would be ruined by leaks. Fortunately, Roy swooped in as a roofing hero.

5. Become a GAF Community Contractor

Roofers who are part of GAF's Certified Contractor program** can take service to the next level by also becoming a part of the GAF Community Contractor Program. As part of the program, there are opportunities to donate your time by installing a roofing system on a Habitat for Humanity project to support families in need of safe, affordable housing. You can always request to work on projects supporting veteran or military families. To learn more about the programs and opportunities like this that are available, reach out to your local GAF Territory Manager.

Giving Back Builds Business

Giving back isn't just good for the soul, it's good business sense, too. People care whether or not companies care, and customers put their money where their values are. For example, 71% of consumers are willing to pay more for a socially or environmentally responsible product or service, while 78% of Americans believe companies should positively impact society.

That could mean something as simple as spreading the word about rebate programs for troops or an act as life-changing as donating time to put a roof over veterans' heads. You can make a major difference to a veteran's family as well as position yourself as a leader in your community.

Your work protects what matters most. You don't have to donate an entire roof to be a roofing hero. Get connected with Roofs for Troops or GAF Community Matters to make a difference.


*Terms and restrictions apply. Visit https://www.gafroofsfortroops.com/ for complete details. Valid for qualifying installations between 1/1/22 and 12/31/22.

**Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.

ABOUT THE AUTHOR
Annie Crawford is a freelance writer in Oakland, CA, covering travel, style, and home improvement. Find more of her work at annielcrawford.com.
Don't miss another GAF RoofViews post!
LATEST UPDATES
With the labor pool stretched thin, finding time-saving solutions like installing a self-adhered roof is high on many contractors' to-do lists. Saving time doesn't mean jeopardizing quality: manufacturers continually work to deliver solutions that help increase efficiencies while still delivering a first-class installation.
Buying a home is the biggest financial investment many people will make. In a hot real estate market, homebuyers may be tempted to remove any conditions from their offer to purchase—including a roof inspection—so their bid wins the house.
A mansard roof is one of the more unique styles of roof, especially in a residential setting. Beyond its aesthetic, it offers a set of benefits that other roofs can't match—however, it also comes with some special considerations. On the right home, mansard roofs can provide both style and protection for you and your family.
Gambrel roofs, also commonly called barn roofs, are common across America. Brought over by the Dutch, some of the earliest gambrel roofs in America were found in buildings from the 16th century. Today, they fit in perfectly with the resurgence of the farmhouse style.
Since its inception a roof's primary purpose has been to shelter its inhabitants from the elements, but now the underutilized potential of roof surfaces is being realized. For roofs with large surface areas, the potential for large overburden installations, such as solar, vegetative roofing, or amenity decks can be exceptional. Even smaller roofs can have overburden that make a significant impact on the sustainability goals of a building including: increased energy efficiency, stormwater retention, energy generation, biohabitat restoration, food production, reduced urban heat island effect, and outdoor space.
Every roof is different, and that's especially true when comparing commercial vs residential roofing, also known as low-slope vs steep-slope roofing. Many roofing contractors start out installing residential roofs because they have a low cost of entry. The process requires minimal specialized equipment—most roofers are able to start out with a truck, a ladder, a nail gun, a compressor, and safety gear.
This blog contains information created by a variety of sources, including internal and third party writers. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax or legal advice. GAF does not guarantee the accuracy, reliability, and completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content.

Interested in sharing or republishing our content? We kindly ask you to adhere to our guidelines.