Close-up of home with Fiber-cement siding, a GAF residential building product

Residential building materials

Solutions for your residential construction projects

Building materials for your residential needs

Close-up of fiber-cement siding

Fiber-Cement Siding

Specially designed to replicate the look of classic siding.
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Close-up of ductwork by GAF

Ductwork

More than 300 different items for appliance, bathroom, and other ventilation projects
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Ventilation building products by GAF

House Fans and Ventilation

Products that help ventilate homes and attics
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24 inch Master Flow Whole House fan

Master FlowTM Whole House Fan 24" ‑ Direct Drive

Pulls cool, fresh air in and helps force hot, moist air out, and includes 24” aluminum shutter and 2-speed pull-chain switch

Related Blog Post Row - Residential building materials

Roofing Business Owner works on a Paid Ad Strategy
Residential Roofing

Why You Should Consider a Paid Marketing Strategy

If you're a roofing contractor eager to grow your business, creating tailored ads and using paid marketing strategies can improve your chances of success. Getting the word out about your company within your community means that your business comes to mind—or pops up during an online search—when homeowners need roof repairs or replacement.

By Authors Wendy Helfenbaum

April 03, 2025

Stay on top of industry trends and innovations with GAF’s RoofViews blog.

Read blog