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You may not automatically consider attic and roof ventilation when replacing your home's roofing system. However, it's a key part of the process. Here's why roof ventilation matters and the role proper attic ventilation can play in your roofing system.
02-17-2021
Before the COVID-19 pandemic hit, the National Roofing Contractors Association (NRCA) issued an alert to its members regarding the roofing industry's severe labor shortage. The NRCA estimated that about 40,000 roofing-related jobs were available due to surging demand, but there weren't enough tradespeople to fill them.
02-12-2021
Contractors might skip using pre-perforated starter strip shingles for a variety of reasons. Hand-cutting traditional 3-tab shingles may seem cheaper, quicker, or easier. In reality, using pre-perforated starter strips helps save roofing contractors time and effort.
02-08-2021
The pandemic has introduced or exacerbated challenges for most businesses, including those in the roofing industry. Many contractors have felt pressure to come up with new ways to track roof leads, meet with clients, and sell their services.
02-03-2021
If your goal is to drive interest in your roofing business through marketing, consider that 59% of respondents in a recent survey said email marketing influences their purchase decisions. On top of that, 78% of marketers saw an increase in email engagement over the course of 2019.
01-14-2021
2020 was a tumultuous year, full of unknowns and adjustments—some natural and others forced by the pandemic. So, what are the most important lessons learned in 2020 that we can apply to the year ahead?
01-04-2021
Architectural shingles help protect your home against the elements. As a bonus, they come in a wide variety of colors and styles to match any decor.What Are Architectural Shingles?Architectural, or laminate shingles, consist of two or more layers of material. They are made of asphalt coated fiberglass and are installed over the roof deck and underlayment. They also have a thicker coating of asphalt than single layer 3-tab singles.
02-22-2021
You may not automatically consider attic and roof ventilation when replacing your home's roofing system. However, it's a key part of the process. Here's why roof ventilation matters and the role proper attic ventilation can play in your roofing system.
02-17-2021
A common question being asked in the roofing industry is whether or not the 2016 version of ASCE 7 is going to increase the design wind pressures acting on a building. The answer is "yes" in many cases. So, the follow up question is "by how much?" And, that leads to the next question, "how much more capacity will roof systems be required to have when wind design follows ASCE 7-16?"
02-16-2021
MOST POPULAR
Part of being a successful roofing business owner involves figuring out how to get the word out about your company so that when homeowners need a new roof, they can easily find you. This means finding the right advertising formats and channels—whether that's organic, unpaid advertising such as an email campaign or a company blog, or a paid marketing plan that includes buying print space or investing in paid search strategy.
01-20-2021
A balanced attic ventilation system is important to help prevent roofing system issues. This ventilation system consists of both ridge vents installed at the peak of the roof and intake vents installed at or near the soffits. Properly ventilating your attic helps reduce excess heat and moisture in the summer and also helps keep your roof system cold during the winter to reduce the freeze thaw cycle that creates ice dams.
01-06-2021
As the temperature drops and the snows start to fall in parts of the country, many homeowners are putting their roofing projects on hold until the spring. Roofing contractors in cold-weather regions often find themselves with some extra downtime in the winter, but just because there are fewer jobs doesn't mean there's nothing to do. Instead, now is the perfect time to think about strategies to help grow your business or perfect your craft.
12-07-2020
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Architectural shingles help protect your home against the elements. As a bonus, they come in a wide variety of colors and styles to match any decor.What Are Architectural Shingles?Architectural, or laminate shingles, consist of two or more layers of material. They are made of asphalt coated fiberglass and are installed over the roof deck and underlayment. They also have a thicker coating of asphalt than single layer 3-tab singles.
02-22-2021
When it comes time to talk to a contractor about doing a residential roof repair or replacement, it's good to know the different parts of a roof and the components of a roofing system.Important Structural Components Below the Roof
12-28-2020
Choosing roofing materials for your home is a big, exciting decision. Beyond keeping your family safe and comfortable, your roof majorly impacts curb appeal. Most roofs occupy 40% of a home's visual exterior, so it makes sense that you'd want roofing materials that look good!
12-15-2020
Just 15 years ago, there was only one way get a roof measurement—climb a ladder and run a tape measure. Now, with high-resolution aerial imagery and other new technology, contractors have multiple options for securing measurements. Here is a look at the pros and cons of each method.
02-02-2021
After a busy storm season and so many unknowns due to the pandemic complicating business, finding ways to lower costs is crucial for roofing contractors. Homeowners and insurance companies will be watching every dollar as repairs are made.
01-26-2021
2020 was a tumultuous year, full of unknowns and adjustments—some natural and others forced by the pandemic. So, what are the most important lessons learned in 2020 that we can apply to the year ahead?
01-04-2021
Female trailblazers create a community of belonging dedicated to empowering a gender diverse workforce through the development and advancement of GAF women in sales.On a freezing D.C. morning in February of 2019, Natalia Gallo, Regional Director of Mid-Atlantic Sales, answered the phone. "For the first time, I formally spoke out loud of the things that were happening—the real hurdles we face as women in sales within the predominantly male roofing industry." On the other end of the line, Rachel Engelstein, VP and Chief Litigation and Compliance Counsel, had the same thought, that this was something long overdue for real conversation. Together it was decided—we need to do something more.
12-23-2020
2020 has been a year of monumental change, pushing many companies to consider how they can be better, how they can do things differently, and—most importantly—how they can help.Corporate social responsibility (CSR) efforts allow GAF to bring about meaningful change in the communities it serves and within its own company. Here's a look back at some of the ways GAF has made a positive impact on more than 6,000 families this year.
12-18-2020
Team Rubicon, as noted on their website, "serves communities by mobilizing veterans to continue their service, leveraging their skills and experience to help people prepare, respond, and recover from disasters and humanitarian crises." So when the opportunity came to become a Team Rubicon Greyshirt and help people in need in the wake of recent natural disasters, the choice was obvious.
12-10-2020
Hurricanes and other major storms can hit a neighborhood with incredible force, leaving homes with damaged roofs in need of immediate disaster response. These events can be devastating to homeowners and their families—but there are meaningful ways that your team can help support your community through the entire process of storm recovery and rebuilding.
By Andy Hilton
12-02-2020
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VIDEO ARTICLE
See for yourself – according to this recent extreme shingle testing demonstration, they're tough enough to withstand hurricane-force-winds, more water than any rainstorm will hit them with, and a continuous blast of red hot embers. Shingles with GAF Dura Grip™ Adhesive are engineered to endure.
09-11-2020
VIDEO ARTICLE
See for yourself – according to this recent extreme shingle testing demonstration, they're tough enough to withstand hurricane-force-winds, more water than any rainstorm will hit them with, and a continuous blast of red hot embers. Shingles with GAF Dura Grip™ Adhesive are engineered to endure.
09-11-2020
VIDEO ARTICLE
See for yourself – according to this recent extreme shingle testing demonstration, they're tough enough to withstand hurricane-force-winds, more water than any rainstorm will hit them with, and a continuous blast of red hot embers. Shingles with GAF Dura Grip™ Adhesive are engineered to endure.
09-11-2020
COMMERCIAL ROOFING
Finding the right commercial roofer can be difficult. There are countless companies to choose from, and it can be tricky to figure out who will be best for your building. However, there are resources available to help you select a reputable roofing company and some questions you can ask to guide your decision.
01-27-2021
I realize you're not a tax expert. And I know that taxes is not exactly the most interesting topic in the world. But if you're buying a new roof then it's very important that you know about the IRS Section 179 deduction. Why? For two big reasons.
By Gene Marks
11-02-2020
Silicone roof coatings are known for their ability to provide excellent UV, water, and weathering resistance. This can make them a great choice for many low-slope roofs.Here's a look at the strengths of silicone roof coatings and the use cases they're best suited for.
10-08-2020
FOR PROFESSIONALS
Architectural shingles help protect your home against the elements. As a bonus, they come in a wide variety of colors and styles to match any decor.What Are Architectural Shingles?Architectural, or laminate shingles, consist of two or more layers of material. They are made of asphalt coated fiberglass and are installed over the roof deck and underlayment. They also have a thicker coating of asphalt than single layer 3-tab singles.
02-22-2021
You may not automatically consider attic and roof ventilation when replacing your home's roofing system. However, it's a key part of the process. Here's why roof ventilation matters and the role proper attic ventilation can play in your roofing system.
02-17-2021
A balanced attic ventilation system is important to help prevent roofing system issues. This ventilation system consists of both ridge vents installed at the peak of the roof and intake vents installed at or near the soffits. Properly ventilating your attic helps reduce excess heat and moisture in the summer and also helps keep your roof system cold during the winter to reduce the freeze thaw cycle that creates ice dams.
01-06-2021