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Seeing Red? A Homeowner's Guide to Patriot Red Shingles

Patriot Red: A Classic Roof Color with Modern Curb Appeal It’s time to let your roof shine. Patriot Red Shingles pack serious curb appeal for homeowners seeking a richly distinguished roofline. Done well, red shingles have the power to redefine a home’s design. And, architectural red shingles with high-definition color, like the Timberline HDZ®'s Patriot Red, are trending big across the board—from cottage-core abodes to stately seaside homes.

July 01, 2026

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Residential Roofing
Roof of the Year Contest: A Labor of Love

There is a specific, quiet moment every roofer knows. The crew is packing up, the debris is cleared, and you step back to look at the finished product. That feeling — pride in the craft and the satisfaction of a system built to last — is what we call a Labor of Love.

July 01, 2026

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Commercial Roofing
Why Do Commercial Roofing Contractors Recommend Different Solutions?

A Contractor & Manufacturer Explain How Building Owners Should Evaluate Their Options When a commercial roof begins leaking or showing signs of failure, building owners are often surprised to receive multiple recommendations from different roofing contractors.

July 25, 2026

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Building Science
Is PVC Roofing Right for Your Project?

Among the single ply roofing membranes available in the commercial roofing industry, PVC (Polyvinyl Chloride) and PVC KEE (Ketone Ethylene Ester) stand out for the unique characteristics that make them a logical choice for projects where other membranes may fall short.

July 31, 2026

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In Your Community
3,000+ Lives Changed: Celebrating a Major GAF Roofing Academy Milestone

There is nothing quite like the energy of a GAF Roofing Academy graduation. Watching individuals gain the skills, confidence, and connections to step directly into a thriving career is exactly the program launched in 2020.

June 30, 2026

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How to Install Roof Shingles: A Step by Step Guide

Whether you're an avid DIYer looking to tackle your next big home improvement project, or a homeowner curious about the process before hiring a contractor, understanding what goes into installing asphalt shingles is key to a successful project. Shingling a roof is a rewarding but substantial undertaking that requires precision, physical stamina, and a solid game plan.

July 30, 2026
Types of Roof Shingles for Houses

If you're looking to replace the roof of your house, you may wonder what types of roof shingles you should or could use. You have no shortage of options—shingles come in different types, styles, and colors to fit any decor or construction style.

June 26, 2026
Why Should You Choose Blue Roofing Shingles?

When most homeowners think about roofing, they default to the traditional: charcoal gray, weathered wood, or classic black. But a growing movement in residential design is making a compelling case for something bolder — blue roofing shingles. Far from a passing fad, the blue roof shingle trend reflects a deeper shift in how homeowners are thinking about curb appeal, resale value, and personal expression. If you've been curious about how blue shingles could impact your home's curb appeal, here's everything you need to know.

June 24, 2026
Understanding Roof Storm Damage: Causes, Signs, How to Inspect and Next Steps

A harsh storm can cause all kinds of damage to your home, especially its roof. While some roof problems are obviously visible, others aren't as simple to spot. Whether you can see them or not, fixing any issues that pop up in the aftermath of a storm helps keep your home safe from further harm. With strong storms come sharp winds, hail, and heavy rain that can damage shingles, gutters, flashing, and other areas.

June 11, 2026

The Path From Roofing to Foreman

Want to be a roofing foreman, or maybe company CEO? Roofing is so much more than well-paying manual labor. Learn how to turn your entry role into a successful, and financially rewarding, long-term career.

August 01, 2026
How to Get Roofing Leads: Proven Tactics That Actually Work

Your roofing company depends on leads to generate jobs and income. If you don’t have a solid system in place for how to get roofing leads, you could find yourself scrambling for jobs when work starts to dry up. Leads are an essential part of every roofing business, and you need to be sure your business is leveraging both traditional and digital methods for capturing them. Let’s examine some of the tactics that actually work for roofing lead generation.

June 30, 2026
Why StormGuard Underlayment is the Right Choice for Your Crew

Leak barriers have always been a key component in every roofing system for preventing water intrusion and ice dams. Modern technology has advanced leak barriers from traditional felt paper and asphalt-saturated felt options to the advanced synthetic technologies, like StormGuard Underlayment, that speed installation, provide enhanced protection and make the rooftop surface safer and more walkable for installers.

May 29, 2026
GAF QuickMeasure™ Reports: An Overview

In case you didn't already know, the days of hauling a ladder to every job site just to get basic dimensions are largely over. It is no longer necessary to climb onto a single-family roof to get your daily measurements.

April 22, 2026

Inside a Professional Roof Inspection: What to Expect and Why You Need It

Your roof is one of the largest investments you’ll make in your commercial building, and it needs to have a lifecycle performance plan in place to deliver the long-term protection you desire. Regular roof inspections and periodic maintenance are no longer optional or considered to be just a seasonal activity; they are critical to the performance and preservation of your roofing system.

May 17, 2026
Stop Overpaying for Commercial Roof Repairs: Why Spring Maintenance Saves Owners Up to 9x More

Spring Roof Maintenance for Building Owners Your commercial roof works hard year-round, but winter weather can be especially taxing on roofing systems. As winter fades and temperatures begin to rise, the strains of withstanding endless freeze/thaw cycles, heavy snow loads and in some cases, being subject to ice damming, will emerge.

April 20, 2026
The 179D Solar Edge: Why Roofers Need to Partner with EPCs Now

The 179D Energy-Efficient Commercial Buildings Deduction1 remains a powerful federal incentive, and it hasn't gone anywhere. In fact, for commercial construction, it was enhanced as part of the 2022 Inflation Reduction Act. However, the current eligibility window requires construction to begin before June 30, 2026.

April 01, 2026
What Is Built-Up Roofing?

A built-up roofing system (BUR) is a popular choice for buildings with low-slope or flat roofs. Often referred to by the acronym BUR, this system has been used in the US for over 100 years. BUR systems are known for providing excellent protection due to their redundant nature—they're made of multiple layers of ply sheets and asphalt. The plies give the building weather resistance and heavy-duty protection. These layers are then topped off with a cap sheet or a flood coat of asphalt and gravel.

April 01, 2026

Why Do I Need a Coverboard?

Coverboards can be important components of commercial roof assemblies. They can increase the resilience and durability of the roof by helping it better withstand environmental exposure, wind uplift, and long-term wear. In certain circumstances, coverboards can be absolutely essential to the longevity of a roofing system.

November 25, 2025
A Practical Guide to Single-Ply Roofing Attachment Methods

A Practical Guide to Single-Ply Roofing Attachment Methods When designing your next low-slope roof assembly, there are a number of single-ply roofing attachment methods to consider. Whether you choose a TPO, PVC, or EPDM membrane, the attachment method you select will typically be influenced by the building type and location, the rest of the roof assembly, and the construction schedule and cost. The most common single-ply roofing attachment methods are mechanical, induction-welded, adhered, and ballasted. Depending on the unique circumstances of your project, it may also make sense to employ a hybrid approach, or a combination of methods. Let's explore the main features, as well as the pros and cons, of each.

July 24, 2025
Mitigating Water on Roofs

Since the first shelters were constructed by humans, the primary purpose of roofing has been to protect against the elements, especially water on roofs from rain and snow. Modern building science has expanded this focus to include temperature regulation, moisture management, and air tightness, but managing liquid water on roofs remains one of the most critical factors in roof design.

July 01, 2025
Single-Ply Roof Membrane Types and Comparison

Single-ply roof membranes are ubiquitous in the commercial roofing industry, comprising the majority of low-slope roof installations. Their popularity is driven by advantages such as ease of installation, cost-effectiveness, and durability, with some options also offering sustainability benefits.

June 30, 2025

GAF and Partners Help Provide Protection Against Storms in Georgia

GAF and Partners help provide protection against storms in Georgia In the wake of devastating storms like Hurricane Helene, homeowners in Valdosta and Moultrie, Georgia, are seeking ways to help protect their homes. GAF is proud to highlight its disaster recovery partnership with veteran-led humanitarian group Team Rubicon alongside a GAF Master Elite® Contractor[FN1] J&J Roofing and Construction, who are working together to rebuild these vulnerable areas.

July 15, 2026
Beyond the Roof: 600+ Professionals Gather in LA to Scale the Future of Latino-Owned Businesses

The roofing industry has a new center of gravity — and on May 1, 2026, it was unmistakably Los Angeles. The GAF Latinos In Roofing (LIR) Summit & Expo drew over 600 attendees to LA, making it the largest gathering in the event's history in the west. With 60% of participants hailing from the West Coast, the surge in regional engagement was impossible to ignore. Building on the momentum of events like the 2nd Annual Expo and the Atlanta Summit, the 2026 West Summit & Expo sharpened a single, ambitious message: it's time to stop working on the roof and start building the company beneath it.

May 26, 2026
Journey of a Contractor: Elite Roofing

Elite Roofing is a commercial roofing company headquartered in Philadelphia that specializes in TPO roofing systems. It was founded by Paul Cooper and Rafi Levy almost 35 years ago and has since grown into a national roofing leader. The company is a member of the prestigious GAF Chairman’s Circle (CCC). A strong family culture with employees and high-stakes clients alike, and leaders who aren’t afraid to join in the work, has led to their significant growth. Here is the story of how they developed from a regional Delaware Valley outfit to a national powerhouse generating over $75 million in annual revenue and what they learned along the way.

May 13, 2026
The Countdown to LA: Register Now for the Latinos In Roofing Summit & Expo

The energy is building, the community is growing, and the date is set. This May 1st, Latinos In Roofing — is heading to the heart of Los Angeles for an Expo designed to empower, educate, and scale Latino contractors to new heights.

April 06, 2026