Sales success starts with Leads

Receive high-quality leads*
Manage and track leads in one place
Track sales and ROI with rich analytics



Automatically receive your leads from select programs into GAF Leads or an integrated CRM*

GAF Leads aggregates your leads, enabling you to quickly respond to homeowners and allows your team to access homeowner information through a single, easy to use tool. You can choose to receive your leads in the GAF Leads platform or, if you are using an integrated CRM, your leads can be sent there automatically. Available to all GAF Master Elite® and GAF Certified Contractors. Integrates with select lead programs and CRM systems.

Open to GAF Master Elite™ and Certified Contractors. Subscription required. Terms and conditions apply. Compatible with select lead programs and CRM systems*.



Features that GAF Leads delivers

Instant notification of delivered leads
Increase your “speed to lead” with instant emails or texts.
A flexible platform for the way you work
Mobile. Desktop. Or in your chosen CRM — JobNimbus, JobProgress and Acculynx.
The analytics and ROI data you need
GAF Leads collects the data you need for effective sales performance, ROI analysis and decision-making.
Get the “Message Us” feature on Contractor Locator
Enroll in GAF Leads now to give homeowners access to message you directly on Contractor locator.

Try GAF Leads for Free**

Try GAF Leads for free through January 31, 2022.
After January 31, pay a one-time onboarding fee of $200 and a monthly subscription fee of $150/mo for up to 5 users or $99/mo for CRM integration (JobNimbus, JobProgress, or Acculynx).


Wherever you’re going, get there with GAF programs and tools

In this business, you get to choose your own path. Whether you just want to choose the best materials for your customers or plan to become GAF factory certified, when you choose GAF you take a step closer to your goals.

GAF Project

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GAF QuickMeasure

The complete aerial roofing measurement softwareLearn More

GAF Rewards

Reinvest in your business by earning rewards points on qualifying GAF productsLearn More

GAF SmartMoney

Now you can accept any form of payment — and get paid more quickly — with GAF SmartMoney.Learn More