The 5 “Rs” of Reputation Management
Today, more than 93% of consumers scan the internet to find local businesses, and part of their research involves reading online reviews from other customers.
Online reviews don't just bring in new leads; they also affect your reputation. You can better manage your digital reputation by developing a strategy for tracking and responding to online comments. To get an idea of what makes for successful online roofing reputation management, you can start by thinking of "The Five Rs":
Recency: A steady stream of recent reviews shows your company is active.
Relevance: Reviews must be relevant to a potential customer's needs and location to influence them.
Response: You can show off your customer service by responding quickly to both positive and negative reviews.
Ratings: Many people will glance at your overall star rating before investigating further, so monitor your star rating and take action if it drops.
Reputation: All of the above comes together to create your overall online reputation.
Understanding these elements can help you figure out how you can use reviews to build trust with potential customers.
Continue reading about online reviews for roofers and reputation management here.
Webinar-On-Demand: How Reviews Drive New Leads and Your ReputationThis webinar will equip contractors with an understanding of reviews, as well as provide insights on industry best practices. Add branch code "GAF" to access.
Reputation Management Resources
Increase your online presence with these powerful lead generation and reputation management resources