Reputation Marketing

Marketing Solutions for Roofers

The 5 “Rs” of Reputation Management

Today, more than 93% of consumers scan the internet to find local businesses, and part of their research involves reading online reviews from other customers.

Online reviews don't just bring in new leads; they also affect your reputation. You can better manage your digital reputation by developing a strategy for tracking and responding to online comments. To get an idea of what makes for successful online roofing reputation management, you can start by thinking of "The Five Rs":

Recency: A steady stream of recent reviews shows your company is active.
Relevance: Reviews must be relevant to a potential customer's needs and location to influence them.
Response: You can show off your customer service by responding quickly to both positive and negative reviews.
Ratings: Many people will glance at your overall star rating before investigating further, so monitor your star rating and take action if it drops.
Reputation: All of the above comes together to create your overall online reputation.

Understanding these elements can help you figure out how you can use reviews to build trust with potential customers.
Continue reading about online reviews for roofers and reputation management here.

Reputation Management Resources

Increase your online presence with these powerful lead generation and reputation management resources

Google My Business

With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.

Local Services by Google Program

Google Local Service Ads (LSAs) have changed the way people find local businesses. Instead of scrolling through long pages of search results, users find relevant ads right at the top of the page.


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