Email Marketing

Marketing Solutions for Roofers

Attract more customers with email

Email marketing is part art, part science. If you want to earn a greater ROI for your email marketing efforts, here are some best practices to keep in mind. 

Make a Strong First Impression

Your subject line should include the most important information to let your recipient know why they need to open this message.

Creating Engaging Email Content

To attract new customers, focus on making your email contents engaging and relevant to your audience. Here are some tips:


  • Focus on the customer, not yourself: Your email marketing campaigns should focus on the needs and concerns of your customers—and not just tout your business.

  • Shorter is better: Studies show the most effective length for a marketing email is between 50 and 125 words.

  • Get visual: Consider including images of past roofing projects to demonstrate what you can do.

  • Include a clear call to action: Invite your readers to take the next step with a clear call to action like “Schedule a Free Estimate.”

Read more on how to attract customers with email marketing here.

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The information made available on or through the GAF Marketing Solutions page is provided for general guidance and informational purposes only. It is not intended to constitute financial, tax or legal advice. You should not take, or refrain from taking, any action based on its content. We do not guarantee the accuracy of this information or any results therefrom, we assume no liability in connection with the content, and we are not responsible for any errors or omissions or for the results obtained from the use of this information.