LadderUp™: Contractor Coaching
Training That Takes Your Contracting Business To The Next Level
Learn from experts in the field, plus a GAF Master Elite Contractor who has taken his business to the next level with this course.
Premier Course
Targeting 6 Key Areas of Brand Marketing
The following are the key pillars of building strong brand marketing. Each will give you the tools to bring your business to the next level.
The Marketing Mindset
Identity
Digital Marketing
Lead Generation
Branding
Guerilla Marketing
Various training methods to meet your learning style
Innovative online trying methods supporting different learning styles will help you successfully master and deliver concepts.• Videos • Worksheets • Templates • Skills Assessments • Group Interactions
Want to Grow Your Business and Learn How to Get More Leads?
The LadderUp Marketing training includes tips on approaches you can try or refinements you can make to your current plan. The online course content, discussions and assessments will help you identify areas that impact your ability to grow your roofing business.
| Self-Paced Video Content _______________________________________ Discussion prompts and comments _______________________________________ Weekly classwork submissions _______________________________________ Online assessments _______________________________________ |  |
Meet Your Instructor: Rich Harshaw
Rich is a home improvement and home services industry expert in the marketing space, specializing in the industry since 2005. His firm has helped hundreds of companies with all facets of digital and traditional marketing.
Guerrilla Marketing Tactics
This sample from the course shares some marketing tactics can help you set yourself apart from competitors and ensure that you have a basic knowledge of how to compete to get leads.
LadderUp course content is created by third party providers unaffiliated with GAF. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax or legal advice. GAF does not guarantee the accuracy, reliability, or completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content.
Additional roof tools and resources
The LadderUp™ service is just one of many powerful business-building tools available from GAF.
Respond faster after a storm, and serve your customers when they need you most, with GAF WeatherHub.
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Reinvest in your business by earning rewards points on qualifying GAF products
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Now you can accept any form of payment — and get paid more quickly — with GAF SmartMoney.
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