LadderUp™: Contractor Coaching

Elevate your roofing business with GAF’s new curriculum-based training program led by industry experts.

Training That Takes Your Contracting Business To The Next Level

Learn from experts in the field, plus a GAF Master Elite Contractor who has taken his business to the next level with this course.

Premier Course

Targeting 6 Key Areas of Brand Marketing

The following are the key pillars of building strong brand marketing. Each will give you the tools to bring your business to the next level.

The Marketing Mindset

Preparing your company for success with customers


Establishing an identity for your company

Digital Marketing

Getting the most from your online presence

Lead Generation

Opportunities and challenges of lead generation


Mastering your brand story

Guerilla Marketing

Unconventional techniques to get you noticed

Want to Grow Your Business and Learn How to Get More Leads?

The LadderUp Marketing training includes tips on approaches you can try or refinements you can make to your current plan. The online course content, discussions and assessments will help you identify areas that impact your ability to grow your roofing business.

Self-Paced Video Content 

Discussion prompts and comments

Weekly classwork submissions

Online assessments

Guerrilla Marketing Tactics

This sample from the course shares some marketing tactics can help you set yourself apart from competitors and ensure that you have a basic knowledge of how to compete to get leads.

Steps to start your contractor roof sales training with GAF

Get Started with Roofing Sales Training in 3 Simple Steps

1. Visit the GAF Learning Portal and create an account.
2. Select the LadderUp™ training.
3. Pay using our secure payment processing system.
DISCLAIMER: *Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products.

LadderUp course content is created by third party providers unaffiliated with GAF. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax or legal advice. GAF does not guarantee the accuracy, reliability, or completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content.

Additional roof tools and resources

The LadderUp™ service is just one of many powerful business-building tools available from GAF.

GAF WeatherHub

Respond faster after a storm, and serve your customers when they need you most, with GAF WeatherHub.

Learn more >

GAF Project

Sell in the home or virtually with a streamlined, digital sales tool

Learn more >

GAF Rewards

Reinvest in your business by earning rewards points on qualifying GAF products

Learn more >

GAF SmartMoney

Now you can accept any form of payment — and get paid more quickly — with GAF SmartMoney.

Learn more >