Customer Service Best Practice: Selling Residential Roof Systems

With the growing popularity and versatility of PVC roofing systems, GAF has responded by building a team of PVC experts to aid architects, specifiers, and the design community in project success. These highly trained and experienced professionals offer 1:1 support to help answer customers' questions and unique needs when working with PVC on roofing projects, and are here to help you!PVC, or polyvinyl chloride, is a single-ply thermoplastic roofing membrane. The material's characteristics help it thrive in particularly challenging applications. In fact, PVC roofing systems have a proven track record in the US, first introduced in the 1970s after making their debut in Germany a decade earlier.Here's a look at the benefits of PVC roofing systems as well as the guidance and support offered by the PVC experts at GAF.PVC Roofing Advantages and ApplicationsWhile several materials are available for use in roofing systems, PVC has been identified as a particularly long-lasting option. Accordingly, it's steadily grown in popularity nationwide.David Allor, senior area PVC specialist, joined the GAF team in 2022 as a PVC expert. His role was created specifically to support roof designers. Allor has an extensive background in the commercial roofing industry and extensive knowledge about PVC as a high-performance roofing solution."The industry refers to it as a very spec-driven product, and I believe what they're speaking to is a specifier's preference to work with a product that's been well established in the market and field tested," Allor shares. "It has the ability to provide protection against chemical exposure* and stand up well to challenging environments."While PVC may be a spec-driven product, it's also application-driven. Allor explains that PVC roofs may help provide protection for restaurants, food manufacturers, and packaging plants—any facility using animal fats where oils may be exhausted.* He also says that even if the building itself isn't exhausting gases, grease, or chemicals, it's important to consider the buildings and structures that surround it, as their exteriors may be subjected to exhaust that could degrade roofing systems.*Supporting the Design CommunityAs North America's largest roofing materials manufacturer, GAF has equipped teams with the resources and specialists needed to supply customers with more than just products. In recent years, the company built a solid team of PVC specialists that cover the entire US. These specialists assist customers with PVC specifications, roof system designs, and whatever else designers need to ensure successful project outcomes.Whether your project or design firm is based in the Northeast, Southeast, Southwest, Midwest, or West Coast, a PVC specialist is positioned to help. Allor explains the team of GAF PVC specialists is active in the organizations specifiers belong to, including the American Institute of Architects, the Construction Specifications Institute, and the International Institute of Building Enclosure Consultants.Allor describes the team's role as supporting the customer and connecting them to other GAF project support teams that can help. For instance, he said he called on a leading architectural design firm in the Boston area—and two months later, someone reached out for assistance with a specific project needing a tight turnaround."Literally within 12 hours of them reaching out to us, we replied and committed to three pertinent deliverables, those being a Tapered ISO Design Package, an Assembly Letter confirming all FM Requirements, and last but not least, a conference call the next day with the Building and Roofing Science team to go over three critical transitional details." Allor says.Committing to Successful Project OutcomesThe PVC specialists at GAF are focused on one goal: helping architects, specifiers, and the roofing design community achieve successful project outcomes through a high-performing PVC roofing system. With professionals like Allor providing insight and guidance, you can rest assured your PVC project will be in good hands.Ready to get started on your next PVC roofing project? Explore the different PVC roofing solutions available, and visit this page to find your local PVC roofing specialist who is ready to assist you.*GAF warranties and guarantees do not provide coverage against exposure to chemicals, grease, oils, animal fats or exhaust. Refer to gaf.com for more information on warranty and guarantee coverage and restrictions.

Meet Austin Teague, recent GAF Roofing Academy graduate who shares his transformational journey from ball field to the roof. Prior to the GAF Roofing Academy, he was involved in sports, worked in customer service, but lacked the experience needed to break into the roofing industry. Once he graduated from the GAF Roofing Academy, doors were then opened for him, leading to well-paying jobs as an installer and later as a salesperson, where he is currently on track to meet his financial goals.Attending the two-week program proved to be a life-changing decision for Austin, providing him with the tools and confidence needed to succeed. The course not only equipped him with technical expertise, but also instilled in him the ability to educate customers effectively. Take a listen as Austin shares his story of how he found clarity and direction in his professional life, enabling him to thrive in the industry and build a successful future for himself and his family.Are you interested in a career in the roofing industry? Look for a Roofing Academy course in your area. Video TranscriptMy name is Austin Teague. I'm originally born in Tyler, Texas. Moved to Washington when I was a kid at ten. Well, prior to joining the Roofing Academy and, you know, taking my skills to that test, I was sports, strictly sports. Everything in my life I would, you know, I'd work a customer service job. I was in the, you know, the retail industry. I worked at Walgreens, but my personal life was hectic. It was football practice, baseball practice. It was always something going on.There was always something to do. Everything when it comes to roofing, for me, started after the Roofing Academy. When I tried to get into the roofing industry before going to the Academy, nobody wanted me because I had no experience. They're going to have to train everybody on the job. But because of the roofing academy, because I knew what I was going to do day one, I knew what my job was. I couldn't run into any hiccups because I knew what showing up day one was going to look like.[00:00:56.770]So they gave me a GAF certificate with my name, the location I trained out of, and then when I graduated. And what I did with that is I took it to every single applicant or job interview I had because I wanted them to know that I have this certificate. Not saying I have it, but also bring it, so they can see it.After the academy, I landed a job at 28 an hour as an installer, which is substantial in this living, making life, making payments. And then after that, I got bumped up to 32 an hour when I was working in New Mexico. And now that I'm sales, I'm straight commission. But in this month, I'm on pace to hit 20,000. Our goal at Tristate is to educate the customers firsthand. So being at the Roofing Academy allowed me to know roofing like the back of my hand. As an installer, as a sales, as an owner, you got to see the value in the systems. And it allowed me in my head to build those value, actually explain it to the customers. Where is this number coming from? Well, it's coming from this material because this material is going to cost more, of course, but it's obviously better.[00:01:58.920]I think someone coming to the Roofing Academy right away, no experience, is going to set you up for success. That's what you want. You want to be set up for success. You want to be as many tools as you can in your tool belt to get you to that point you want to be in life. And showing up to the Roofing Academy, it changed my life drastically. I didn't know what I was going to do. I literally didn't know, if roofing wasn't the pathway for me- what was the next plan?I was just grateful. I mean, I was one day on indeed looking for jobs and I saw the Roofing Academy post on indeed looking for academy students, and I thought, why not? What's two weeks out of my life that I get to change it? If I get an opportunity to change it and that two weeks changed my life. There's no time wasted. You're here from nine to three or nine to four at the latest for your classes.You're with guys that you actually enjoy being around. The guys in my class or in the class today, they're fun guys. They all get to make mistakes and learn from each other. And it just makes me grateful that I got that opportunity to make something of myself. I'm not just another guy on the street.[00:03:00.340]I don't know what my life's going to look like in the next six months, but I guarantee it's not going to slow down. I'm going to work harder than ever. I know I got two kids at home. I have something to push me. I would say that all the success started with the Roofing Academy because my life before the Roofing Academy was kind of on a snowball effect. It had started from when I left college and then came home and it kind of just started snowballing. One thing after another was another problem, another problem. Bills at 18, going into debt. You're 18, your life isn't, you're going to ruin your life already. So you got to figure some out. And I figured it out. I got lucky enough that I found GAF and you know they still treat me well to this day. I have my Academy teacher's phone number and I call them up and help him out from time to time, and he helps me out from time to time.We still get along. And it was two weeks of my life that I knew the guy, and he still gives me a call and checks up on me and tries to: How are you doing in roofing? You still in roofing? You still making a name for yourself? You still doing what you said you were going to do? And I am. It's just good to have someone to talk to. Even if you're in this industry for ten years, I guarantee you GAF CARE will probably still give you a call and check on you. That's just what they do.

Want to save money on your heating and cooling bills and keep your home feeling pleasant year-round, regardless of the weather outside? Opting for an energy-efficient roof might be the way to go.You can replace your existing roof with a new system that uses energy-efficient materials and colors. For instance, while a roof's color may seem like an aesthetic choice, it can play a part in keeping a house cooler in the summer by reflecting sunlight. Meanwhile, the best roofing materials for energy efficiency can help with thermal emittance and keep a house warmer in the winter.Here's a comprehensive overview of energy-efficient roofs, why color and material matter, and why you might consider updating your home's roof.Benefits of Energy-Efficient RoofsAside from offering protection from the outside elements, reducing your home's environmental impact, and enhancing its curb appeal, energy-efficient roofs can offer several benefits. With energy-efficient roofing materials, homeowners may notice cost savings through a reduction in energy consumption, and more interior comfort during particularly hot or cold weather conditions. The lifetime of a roof may even be extended, depending on manufacturer warranties. All of these factors can positively impact the resale value of your home when it's time to sell.Additionally, local laws may require your home to meet certain energy standards, which an energy-efficient roof can help with. For example, due to Title 24, California homes must comply with specific cool roof requirements. GAF shingles like Timberline HDZ® RS Shingles and Timberline® CS Shingles have been rated by the Cool Roof Rating Council (CRRC) for use in Title 24 projects. At GAF, a primary focus is building sustainable products that not only adhere to changing building standards, but also help create a more sustainable future.Most Energy-Efficient Roofing MaterialsGenerally, the most energy-efficient roofing materials are metal, tile, and asphalt. Here's how each of these materials differ.MetalMetal roofs are known for their longevity. Metal is also considered one of the best roofing materials for reflecting sunlight, which results in improved energy efficiency. Its strong insulation properties help keep the interior at a comfortable temperature while keeping out hot (or cold) exterior air. Lastly, metal roofs are environmentally friendly, as most of the material is recyclable.TileCommonly made from clay and slate, tile roofs are another energy-efficient option. Tile roofs are often seen in the Southwest, where daily temperatures can reach triple digits and the sun beats down most of the day. This roofing material sometimes comes preheated to help reduce heat absorption in sunny weather and high-temperature areas. You can also add coatings to the roof to further improve its reflectivity once it's installed.AsphaltWhile asphalt shingles are a popular choice across homes in the United States, they aren't known to have a lot of solar-reflecting ability. That said, many new energy-efficient asphalt shingles are equipped with solar-reflecting granules.For example, GAF Timberline® CS Shingles can help keep your attic cool and allow you to use your home's air conditioning system less. And GAF Timberline HDZ® RS Shingles, which are rated by the Cool Roof Rating Council, come in several light and dark finishes, so you can choose your color scheme. These shingles offer excellent performance and can withstand strong wind speeds, while giving you the same look as traditional asphalt shingles.Best Roof Colors to Reflect HeatLight roof colors tend to reflect more sunlight and heat than darker colors. Popular light colors used for energy-efficient homes are white, light gray, and light brown.White is the most effective roof color to reflect heat. According to the US Department of Energy, a white roof stays coolest because it can reflect anywhere from 60% to 90% of sunlight. Meanwhile, other products typically reflect 30% to 60% of sunlight. Darker colors tend to absorb more heat, with black roofs absorbing the most heat followed by brown and dark gray.Shingles That Reflect Heat Regardless of ColorThough darker colors tend to absorb more heat, you may want a darker roof to match your home's aesthetics. For example, if you want your home's siding to stand out, a dark-colored roof is more favorable than a light one.Today, you don't have to decide between color and energy efficiency: modern shingles, like GAF cool roof shingles, can still reflect heat despite their dark shade. For instance, GAF Timberline HDZ® RS+ Shingles are offered in charcoal, hickory, aged chestnut, and other rich colors while still maintaining their high energy efficiency. You can choose the color that best fits your home's design without having to sacrifice your roof's energy efficiency.When Color May Not Matter as MuchKeep in mind your local weather and your property's features. If your home doesn't get as much sun or is covered in shade by nearby trees, the color of your roof may not matter as much when it comes to solar reflectance.Other Ways to Improve Roof Energy EfficiencyApart from color and roofing material, you can take other steps to improve your roof's energy efficiency.InsulationAttic insulation protects your roof during any season. In the summer, it reduces the transfer of heat coming in from outside. While your roof material is the first line of protection, you can think of insulation as your second line of defense.Insulation also protects your home against humidity and can prevent pests from getting inside your home. During the winter months, attic insulation can also prevent ice dams that can lead to expensive damage.VentilationIf your roof doesn't have proper ventilation, heat will always make its way inside. Proper ventilation allows the warm air inside to constantly shift out through the vents and be replaced with cooler air. Apart from regulating temperatures, it reduces condensation, which can result in mold, and keeps your insulation in good condition. Adding roof and attic vents while ensuring insulation isn't covering any airflow is the best way to ensure good ventilation.Updating Your Roof with Modern MaterialsFor more help navigating the variety of energy-efficient roofing materials available, speak to a local contractor. These professionals can tell you what's most popular in your area and help you understand the advantages you could enjoy after upgrading to a more energy-efficient roof.