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Even structurally sound roofs may show the effects of weathering and UV damage. Roof coating systems can help protect and extend the life of existing roofing systems. What kinds of roof coatings should you consider for your roof? And, just as importantly, how do you know how much coating you need for your roof?
05-11-2021
Letitia Hanke is a one-of-a-kind business owner. In a male-dominated industry, she's run a successful roofing company for the last 17 years. Hanke, named "2020 Residential Contractor of the Year" by Roofing Contractor magazine, is the CEO of ARS Roofing. Her unique professional journey has been filled with lessons on how to transform adversity into opportunities to grow, learn, and build a bridge to success.
05-07-2021
Contrary to our brand name, This Old House is not only about old houses. Yes, we do focus on rehabilitating and restoring old homes on the beloved PBS television show, This Old House. But we also build new homes as part of the annual TOH Idea House franchise, a program designed to showcase the best in new building products and technologies.
By Jen Fabry
04-28-2021
Wondering how to reduce labor costs? You're not alone. According to 74% of roofing contractors who participated in the Roofing Contractor State of the Industry Report, labor costs are higher than ever.
04-27-2021
Each year in the U.S., roughly 13 million tons of asphalt material gets torn off of old roofs to make way for new asphalt shingles. Currently, only about 10% of that tear-off gets recycled for use in paving and other roadway projects. That leaves about 12 million tons of waste to get shipped to landfills each year.
By Dan Boss
04-21-2021
It's no secret that high-wind events can wreak havoc on a roof. However, the use of strong, high-quality roofing materials can protect a home during high winds and other damaging weather events. GAF's patented LayerLockTM Technology enables excellent adhesion for their shingles, which ultimately contributes to exceptional wind resistence for the entire roof assembly. When installed with the required combination of GAF accessories, GAF shingles with LayerLockTM Technology are eligible for the WindProven limited wind warranty - an industry first limited wind warranty with no maximum wind speed limitation. This protection ensures stronger safeguards for homeowners who live in areas prone to storms.
04-21-2021
MOST POPULAR
Everyone has been spending more time at home recently, and it shows — between 2020 and 2021, the number of home remodeling projects increased by 38%. As homeowners continue to invest in property upgrades, here are some of the top home improvement ideas to try in 2021.
05-13-2021
Part of being a successful roofing business owner involves figuring out how to get the word out about your company so that when homeowners need a new roof, they can easily find you. This means finding the right advertising formats and channels—whether that's organic, unpaid advertising such as an email campaign or a company blog, or a paid marketing plan that includes buying print space or investing in paid search strategy.
01-20-2021
A balanced attic ventilation system is important to help prevent roofing system issues. This ventilation system consists of both ridge vents installed at the peak of the roof and intake vents installed at or near the soffits. Properly ventilating your attic helps reduce excess heat and moisture in the summer and also helps keep your roof system cold during the winter to reduce the freeze thaw cycle that creates ice dams.
01-06-2021
Be on the lookout for updates from GAF Roof Views in your inbox.
Finding smart ways to reinvest in your company can help to position it for long-term growth. Here are five effective, tried-and-true strategies worth investigating as you consider how to reinvest in your business.
05-12-2021
Do your customers understand the value of a complete roofing system? Installing a complete roofing system, with shingles and accessories designed to work together, may not always be the cheapest option. However, here are some of the key reasons why it might be the best option. Installing full systems will get you the sale, and give the homeowner added peace of mind.
04-30-2021
Beth McSorley, General Manager, Coatings Operations at GAF, and Katrina Baker, Plant Manager of GAF Tuscaloosa, share core personal values that have helped them drive results as women in manufacturing, and establish lasting relationships through their leadership.
03-29-2021
As a roofing industry leader, GAF puts a high priority on its efforts toward conservation and sustainability. Across energy and efficiency to recycling, waste diversion, material optimization, and social responsibility, GAF consistently strives to conserve natural resources and protect surrounding communities.
03-19-2021
When you dream big, you can achieve anything. But it certainly makes things easier when you have a helping hand from the industry you aspire to succeed in.The journey towards a career in the roofing business begins for those who enroll in the GAF Roofing Academy, a hands-on training program that prepares individuals to pursue an entry-level roofing position in commercial or residential roofing, including solar.
03-03-2021
2020 was a tumultuous year, full of unknowns and adjustments—some natural and others forced by the pandemic. So, what are the most important lessons learned in 2020 that we can apply to the year ahead?
01-04-2021
Female trailblazers create a community of belonging dedicated to empowering a gender diverse workforce through the development and advancement of GAF women in sales.On a freezing D.C. morning in February of 2019, Natalia Gallo, Regional Director of Mid-Atlantic Sales, answered the phone. "For the first time, I formally spoke out loud of the things that were happening—the real hurdles we face as women in sales within the predominantly male roofing industry." On the other end of the line, Rachel Engelstein, VP and Chief Litigation and Compliance Counsel, had the same thought, that this was something long overdue for real conversation. Together it was decided—we need to do something more.
12-23-2020
LATEST VIDEOS FROM GAF
RECENTLY PUBLISHED
VIDEO ARTICLE
When a building owner asks you if they need a commercial roof repair or replacement, your assessment of the roof's condition hinges on a few key areas. Veteran commercial roofing experts Dave Scott and Wally Brown share their roof inspection expertise in GAF's Roofing It Right with Dave and Wally: Roof Project from Start to Finish video series to help you assess the condition of critical areas on the roof.
04-08-2021
VIDEO ARTICLE
Shirley Mejia, Owner of Premier Home Renovations, shares how her dad inspired her to get into the roofing industry and how hard work always pays off. For tools and resources that can support your business goals, visit GAF's contractor resources.
10-28-2020
VIDEO ARTICLE
How do you pick the right attic vent? The first step is to check out this 60-second video and learn about the 1:300 rule, the difference between intake and exhaust ventilation, and why proper ventilation is so important to get right.To help calculate your attic ventilation needs, visit GAF Ventilation Calculator.
09-11-2020
VIDEO ARTICLE
See for yourself – according to this recent extreme shingle testing demonstration, they're tough enough to withstand hurricane-force-winds, more water than any rainstorm will hit them with, and a continuous blast of red hot embers. Shingles with GAF Dura Grip™ Adhesive are engineered to endure.
09-11-2020
VIDEO ARTICLE
When Hurricane Harvey struck Texas in 2017, GAF partnered with Team Rubicon to help rebuild local communities impacted by the storm. Learn how you can get involved with Team Rubicon and volunteer to support disaster relief in your area at https://TeamRubiconUSA.org/gafvolunteer
09-11-2020
VIDEO ARTICLE
Gary Kearns of Kearns Brothers Inc, a GAF Master Elite Contractor serving the Dearborn, Michigan, area, discusses how his company's early adoption of GAF tools — including GAF SmartMoney and GAF Project — helped his company be prepared to serve customers remotely, offer financing options, and rise to the challenges of the COVID-19 pandemic.View more social distancing resources from GAF.
08-18-2020
VIDEO ARTICLE
Whether you're an experienced commercial roofer, a steep-slope roofer thinking of adding low-slope services, or just like to learn from the best, you'll want to join GAF Senior Commercial Training Specialists Dave Scott and Wally Brown (Dave & Wally) for the "Project Kick-Off" segment of the Roofing it Right miniseries on installing a commercial roof, from start to finish.
08-18-2020
VIDEO ARTICLE
Working with the GAF Tapered Design Group, GAF Senior Commercial Training Specialists Dave Scott and Wally Brown (Dave & Wally) evaluate a plan for optimizing roof drainage using tapered ISO insulation. See how it all comes together in Part 4 of the Roofing it Right miniseries on installing a commercial roof, from start to finish.Watch the full Roof Project from Start to Finish miniseries.
08-18-2020
VIDEO ARTICLE
Thanks to tools like digital measurement, payment platforms, and teleconferencing, there's no need to sell from inside the customer's home. Each step of the process can be done while respecting the social distancing practices that protect your crew and your customers. Find out about GAF selling solutions — like GAF SmartMoney, GAF Project, GAF e360, and more — all designed to work with your business goals, and with each other, to help you keep protecting your customer and crews. And remember, whatever your business goal — even responsible social distancing — you can Get there with GAF.Learn more about the benefits of GAF Project.
08-18-2020
VIDEO ARTICLE
When removing a roof, pros learn to expect the unexpected. In this video, GAF Senior Commercial Training Specialists Dave Scott and Wally Brown (Dave & Wally) and their crew discover how water infiltration has impacted fasteners, insulation, and even the underlying metal deck. Watch the tear off in Part 5 of the Roofing it Right miniseries on installing a commercial roof, from start to finish.Watch the full Roof Project from Start to Finish Miniseries.
08-18-2020
VIDEO ARTICLE
When a building owner asks you if they need a commercial roof repair or replacement, your assessment of the roof's condition hinges on a few key areas. Veteran commercial roofing experts Dave Scott and Wally Brown share their roof inspection expertise in GAF's Roofing It Right with Dave and Wally: Roof Project from Start to Finish video series to help you assess the condition of critical areas on the roof.
04-08-2021
VIDEO ARTICLE
Shirley Mejia, Owner of Premier Home Renovations, shares how her dad inspired her to get into the roofing industry and how hard work always pays off. For tools and resources that can support your business goals, visit GAF's contractor resources.
10-28-2020
VIDEO ARTICLE
How do you pick the right attic vent? The first step is to check out this 60-second video and learn about the 1:300 rule, the difference between intake and exhaust ventilation, and why proper ventilation is so important to get right.To help calculate your attic ventilation needs, visit GAF Ventilation Calculator.
09-11-2020
VIDEO ARTICLE
See for yourself – according to this recent extreme shingle testing demonstration, they're tough enough to withstand hurricane-force-winds, more water than any rainstorm will hit them with, and a continuous blast of red hot embers. Shingles with GAF Dura Grip™ Adhesive are engineered to endure.
09-11-2020
VIDEO ARTICLE
When Hurricane Harvey struck Texas in 2017, GAF partnered with Team Rubicon to help rebuild local communities impacted by the storm. Learn how you can get involved with Team Rubicon and volunteer to support disaster relief in your area at https://TeamRubiconUSA.org/gafvolunteer
09-11-2020
VIDEO ARTICLE
Gary Kearns of Kearns Brothers Inc, a GAF Master Elite Contractor serving the Dearborn, Michigan, area, discusses how his company's early adoption of GAF tools — including GAF SmartMoney and GAF Project — helped his company be prepared to serve customers remotely, offer financing options, and rise to the challenges of the COVID-19 pandemic.View more social distancing resources from GAF.
08-18-2020
VIDEO ARTICLE
Whether you're an experienced commercial roofer, a steep-slope roofer thinking of adding low-slope services, or just like to learn from the best, you'll want to join GAF Senior Commercial Training Specialists Dave Scott and Wally Brown (Dave & Wally) for the "Project Kick-Off" segment of the Roofing it Right miniseries on installing a commercial roof, from start to finish.
08-18-2020
VIDEO ARTICLE
Working with the GAF Tapered Design Group, GAF Senior Commercial Training Specialists Dave Scott and Wally Brown (Dave & Wally) evaluate a plan for optimizing roof drainage using tapered ISO insulation. See how it all comes together in Part 4 of the Roofing it Right miniseries on installing a commercial roof, from start to finish.Watch the full Roof Project from Start to Finish miniseries.
08-18-2020
VIDEO ARTICLE
Thanks to tools like digital measurement, payment platforms, and teleconferencing, there's no need to sell from inside the customer's home. Each step of the process can be done while respecting the social distancing practices that protect your crew and your customers. Find out about GAF selling solutions — like GAF SmartMoney, GAF Project, GAF e360, and more — all designed to work with your business goals, and with each other, to help you keep protecting your customer and crews. And remember, whatever your business goal — even responsible social distancing — you can Get there with GAF.Learn more about the benefits of GAF Project.
08-18-2020
VIDEO ARTICLE
When removing a roof, pros learn to expect the unexpected. In this video, GAF Senior Commercial Training Specialists Dave Scott and Wally Brown (Dave & Wally) and their crew discover how water infiltration has impacted fasteners, insulation, and even the underlying metal deck. Watch the tear off in Part 5 of the Roofing it Right miniseries on installing a commercial roof, from start to finish.Watch the full Roof Project from Start to Finish Miniseries.
08-18-2020
VIDEO ARTICLE
When a building owner asks you if they need a commercial roof repair or replacement, your assessment of the roof's condition hinges on a few key areas. Veteran commercial roofing experts Dave Scott and Wally Brown share their roof inspection expertise in GAF's Roofing It Right with Dave and Wally: Roof Project from Start to Finish video series to help you assess the condition of critical areas on the roof.
04-08-2021
VIDEO ARTICLE
Shirley Mejia, Owner of Premier Home Renovations, shares how her dad inspired her to get into the roofing industry and how hard work always pays off. For tools and resources that can support your business goals, visit GAF's contractor resources.
10-28-2020
VIDEO ARTICLE
How do you pick the right attic vent? The first step is to check out this 60-second video and learn about the 1:300 rule, the difference between intake and exhaust ventilation, and why proper ventilation is so important to get right.To help calculate your attic ventilation needs, visit GAF Ventilation Calculator.
09-11-2020
VIDEO ARTICLE
See for yourself – according to this recent extreme shingle testing demonstration, they're tough enough to withstand hurricane-force-winds, more water than any rainstorm will hit them with, and a continuous blast of red hot embers. Shingles with GAF Dura Grip™ Adhesive are engineered to endure.
09-11-2020
VIDEO ARTICLE
When Hurricane Harvey struck Texas in 2017, GAF partnered with Team Rubicon to help rebuild local communities impacted by the storm. Learn how you can get involved with Team Rubicon and volunteer to support disaster relief in your area at https://TeamRubiconUSA.org/gafvolunteer
09-11-2020
VIDEO ARTICLE
Gary Kearns of Kearns Brothers Inc, a GAF Master Elite Contractor serving the Dearborn, Michigan, area, discusses how his company's early adoption of GAF tools — including GAF SmartMoney and GAF Project — helped his company be prepared to serve customers remotely, offer financing options, and rise to the challenges of the COVID-19 pandemic.View more social distancing resources from GAF.
08-18-2020
VIDEO ARTICLE
Whether you're an experienced commercial roofer, a steep-slope roofer thinking of adding low-slope services, or just like to learn from the best, you'll want to join GAF Senior Commercial Training Specialists Dave Scott and Wally Brown (Dave & Wally) for the "Project Kick-Off" segment of the Roofing it Right miniseries on installing a commercial roof, from start to finish.
08-18-2020
VIDEO ARTICLE
Working with the GAF Tapered Design Group, GAF Senior Commercial Training Specialists Dave Scott and Wally Brown (Dave & Wally) evaluate a plan for optimizing roof drainage using tapered ISO insulation. See how it all comes together in Part 4 of the Roofing it Right miniseries on installing a commercial roof, from start to finish.Watch the full Roof Project from Start to Finish miniseries.
08-18-2020
VIDEO ARTICLE
Thanks to tools like digital measurement, payment platforms, and teleconferencing, there's no need to sell from inside the customer's home. Each step of the process can be done while respecting the social distancing practices that protect your crew and your customers. Find out about GAF selling solutions — like GAF SmartMoney, GAF Project, GAF e360, and more — all designed to work with your business goals, and with each other, to help you keep protecting your customer and crews. And remember, whatever your business goal — even responsible social distancing — you can Get there with GAF.Learn more about the benefits of GAF Project.
08-18-2020
VIDEO ARTICLE
When removing a roof, pros learn to expect the unexpected. In this video, GAF Senior Commercial Training Specialists Dave Scott and Wally Brown (Dave & Wally) and their crew discover how water infiltration has impacted fasteners, insulation, and even the underlying metal deck. Watch the tear off in Part 5 of the Roofing it Right miniseries on installing a commercial roof, from start to finish.Watch the full Roof Project from Start to Finish Miniseries.
08-18-2020
COMMERCIAL ROOFING
When a building owner asks you if they need a commercial roof repair or replacement, your assessment of the roof's condition hinges on a few key areas. Veteran commercial roofing experts Dave Scott and Wally Brown share their roof inspection expertise in GAF's Roofing It Right with Dave and Wally: Roof Project from Start to Finish video series to help you assess the condition of critical areas on the roof.
04-08-2021
The polyiso insulation you choose for your commercial roofing project can make a big difference in terms of durability and performance of your roofing system. But with so many options on the market, it can be easy to get lost in the details and risk choosing the wrong material for your project.
03-31-2021
Finding the right commercial roofer can be difficult. There are countless companies to choose from, and it can be tricky to figure out who will be best for your building. However, there are resources available to help you select a reputable roofing company and some questions you can ask to guide your decision.
01-27-2021
BUILDING SCIENCE
This piece is co-written by Jennifer Keegan, AAIA. The headaches of Cold Storage facility operations extend beyond making sure the ice cream doesn't melt. Owners and Operators are regularly challenged with:
04-20-2021
With the misinformation swirling around the topic of moisture in concrete roof decks, it can be difficult to know the right approach to take to mitigate risk. Are roof failures due to moisture in concrete primarily found in lightweight concrete decks? Do vented decks alleviate moisture in concrete by facilitating downward drying? Is 28 days the right amount of time to let a new concrete deck cure? Are admixtures and MVRA's (Moisture Vapor Reduction Additives) effective in mitigating concerns around moisture in concrete roof decks? Are vapor retarders the answer? What about vented base sheets? What adhesives and insulation and cover board facers are appropriate to use in these roof assemblies?
03-25-2021
Can Energy Efficiency be Further Improved? The energy efficiency of a building's enclosure is generally analyzed in terms of thermal resistance. This is a static property and doesn't take into account the time of day and the effects of thermal mass. This article shows how adding thermal mass to a roof assembly might offer a way to improve energy efficiency, especially for buildings only occupied during daylight hours such as offices and schools. In addition, thermal mass could help reduce electric grid demand swings.
03-17-2021
This blog contains information created by a variety of sources, including internal and third party writers. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax or legal advice. GAF does not guarantee the accuracy, reliability, and completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content.
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