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If your goal is to drive interest in your roofing business through marketing, consider that 59% of respondents in a recent survey said email marketing influences their purchase decisions. On top of that, 78% of marketers saw an increase in email engagement over the course of 2019.
01-14-2021
2020 was a tumultuous year, full of unknowns and adjustments—some natural and others forced by the pandemic. So, what are the most important lessons learned in 2020 that we can apply to the year ahead?
01-04-2021
2020 has been a year of monumental change, pushing many companies to consider how they can be better, how they can do things differently, and—most importantly—how they can help.Corporate social responsibility (CSR) efforts allow GAF to bring about meaningful change in the communities it serves and within its own company. Here's a look back at some of the ways GAF has made a positive impact on more than 6,000 families this year.
12-18-2020
Ready for winter? Along with family and festivities, winter roof maintenance can help ensure a safe, memorable season. Your roof works hard to protect your home from snow, rain, and storms. Taking time for simple winter roof maintenance can help prevent leaks and roof damage before they occur.
12-11-2020
As the temperature drops and the snows start to fall in parts of the country, many homeowners are putting their roofing projects on hold until the spring. Roofing contractors in cold-weather regions often find themselves with some extra downtime in the winter, but just because there are fewer jobs doesn't mean there's nothing to do. Instead, now is the perfect time to think about strategies to help grow your business or perfect your craft.
12-07-2020
Hurricanes and other major storms can hit a neighborhood with incredible force, leaving homes with damaged roofs in need of immediate disaster response. These events can be devastating to homeowners and their families—but there are meaningful ways that your team can help support your community through the entire process of storm recovery and rebuilding.
By Andy Hilton
12-02-2020
If your goal is to drive interest in your roofing business through marketing, consider that 59% of respondents in a recent survey said email marketing influences their purchase decisions. On top of that, 78% of marketers saw an increase in email engagement over the course of 2019.
01-14-2021
What are the key material properties?In a previous article the use of thermal inertia to slow down heat flux through a roof assembly was discussed. In buildings where air conditioning costs dominate and heating use is relatively low, higher thermal inertia assemblies can potentially improve energy efficiency. This is particularly the case of buildings such as offices that are only occupied during daylight hours. Thermal inertia could delay the transmission of heat into a building towards the end of the day, increasing thermal comfort and allowing facility managers to reduce cooling during the day.
01-13-2021
COVID-19 has wreaked havoc on many businesses, including roofing companies. A study by the Society for Human Resource Management revealed that 62% of small businesses have seen drops in revenues since the pandemic began. Using roofing marketing to increase your customer base has never been more important.
01-11-2021
MOST POPULAR
A balanced attic ventilation system is important to help prevent roofing system issues. This ventilation system consists of both ridge vents installed at the peak of the roof and intake vents installed at or near the soffits. Properly ventilating your attic helps reduce excess heat and moisture in the summer and also helps keep your roof system cold during the winter to reduce the freeze thaw cycle that creates ice dams.
01-06-2021
As the temperature drops and the snows start to fall in parts of the country, many homeowners are putting their roofing projects on hold until the spring. Roofing contractors in cold-weather regions often find themselves with some extra downtime in the winter, but just because there are fewer jobs doesn't mean there's nothing to do. Instead, now is the perfect time to think about strategies to help grow your business or perfect your craft.
12-07-2020
Silicone roof coatings are known for their ability to provide excellent UV, water, and weathering resistance. This can make them a great choice for many low-slope roofs.Here's a look at the strengths of silicone roof coatings and the use cases they're best suited for.
10-08-2020
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When it comes time to talk to a contractor about doing a residential roof repair or replacement, it's good to know the different parts of a roof and the components of a roofing system.Important Structural Components Below the Roof
12-28-2020
Choosing roofing materials for your home is a big, exciting decision. Beyond keeping your family safe and comfortable, your roof majorly impacts curb appeal. Most roofs occupy 40% of a home's visual exterior, so it makes sense that you'd want roofing materials that look good!
12-15-2020
If the need for a roof repair has caught you off-guard, you're not alone. More than 50% of American homeowners dealt with emergency home repairs in 2019. The good news is, between homeowners insurance and payment plans, you may be able to turn that emergency into an investment in your home's value and beauty.
By Don Kilcoyne
10-29-2020
COVID-19 has wreaked havoc on many businesses, including roofing companies. A study by the Society for Human Resource Management revealed that 62% of small businesses have seen drops in revenues since the pandemic began. Using roofing marketing to increase your customer base has never been more important.
01-11-2021
My whole career has been focused on innovation, on developing and delivering exciting new technologies and products. That's led me to also devote considerable time and energy to thinking about—and working to build—organizational cultures that foster truly transformational innovation. Along the way I've learned a few things.
01-07-2021
2020 was a tumultuous year, full of unknowns and adjustments—some natural and others forced by the pandemic. So, what are the most important lessons learned in 2020 that we can apply to the year ahead?
01-04-2021
Female trailblazers create a community of belonging dedicated to empowering a gender diverse workforce through the development and advancement of GAF women in sales.On a freezing D.C. morning in February of 2019, Natalia Gallo, Regional Director of Mid-Atlantic Sales, answered the phone. "For the first time, I formally spoke out loud of the things that were happening—the real hurdles we face as women in sales within the predominantly male roofing industry." On the other end of the line, Rachel Engelstein, VP and Chief Litigation and Compliance Counsel, had the same thought, that this was something long overdue for real conversation. Together it was decided—we need to do something more.
12-23-2020
2020 has been a year of monumental change, pushing many companies to consider how they can be better, how they can do things differently, and—most importantly—how they can help.Corporate social responsibility (CSR) efforts allow GAF to bring about meaningful change in the communities it serves and within its own company. Here's a look back at some of the ways GAF has made a positive impact on more than 6,000 families this year.
12-18-2020
Team Rubicon, as noted on their website, "serves communities by mobilizing veterans to continue their service, leveraging their skills and experience to help people prepare, respond, and recover from disasters and humanitarian crises." So when the opportunity came to become a Team Rubicon Greyshirt and help people in need in the wake of recent natural disasters, the choice was obvious.
12-10-2020
Hurricanes and other major storms can hit a neighborhood with incredible force, leaving homes with damaged roofs in need of immediate disaster response. These events can be devastating to homeowners and their families—but there are meaningful ways that your team can help support your community through the entire process of storm recovery and rebuilding.
By Andy Hilton
12-02-2020
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VIDEO ARTICLE
See for yourself – according to this recent extreme shingle testing demonstration, they're tough enough to withstand hurricane-force-winds, more water than any rainstorm will hit them with, and a continuous blast of red hot embers. Shingles with GAF Dura Grip™ Adhesive are engineered to endure.
09-11-2020
VIDEO ARTICLE
See for yourself – according to this recent extreme shingle testing demonstration, they're tough enough to withstand hurricane-force-winds, more water than any rainstorm will hit them with, and a continuous blast of red hot embers. Shingles with GAF Dura Grip™ Adhesive are engineered to endure.
09-11-2020
VIDEO ARTICLE
See for yourself – according to this recent extreme shingle testing demonstration, they're tough enough to withstand hurricane-force-winds, more water than any rainstorm will hit them with, and a continuous blast of red hot embers. Shingles with GAF Dura Grip™ Adhesive are engineered to endure.
09-11-2020
COMMERCIAL ROOFING
I realize you're not a tax expert. And I know that taxes is not exactly the most interesting topic in the world. But if you're buying a new roof then it's very important that you know about the IRS Section 179 deduction. Why? For two big reasons.
By Gene Marks
11-02-2020
Silicone roof coatings are known for their ability to provide excellent UV, water, and weathering resistance. This can make them a great choice for many low-slope roofs.Here's a look at the strengths of silicone roof coatings and the use cases they're best suited for.
10-08-2020
Metal roofs are generally known for their low maintenance, aesthetic appeal, and a finish that protects them from sun and water damage. However, after many years, that finish may fade or deteriorate. Then the building owner must decide whether to restore or replace their roof.While there are some situations when replacement is necessary, metal roof restoration may be more accessible than many people think. And restoring your customers' metal roofs instead of replacing them could lower their overall costs while saving time and labor expenses for you.
09-11-2020
FOR PROFESSIONALS
A balanced attic ventilation system is important to help prevent roofing system issues. This ventilation system consists of both ridge vents installed at the peak of the roof and intake vents installed at or near the soffits. Properly ventilating your attic helps reduce excess heat and moisture in the summer and also helps keep your roof system cold during the winter to reduce the freeze thaw cycle that creates ice dams.
01-06-2021
When it comes time to talk to a contractor about doing a residential roof repair or replacement, it's good to know the different parts of a roof and the components of a roofing system.Important Structural Components Below the Roof
12-28-2020
Roof flashing forms an integral part of any roofing system by helping to protect the home against water infiltration. So what is roof flashing, exactly, and how does it work?Read on to understand what flashing is, why it's important, and how to tell if you may be having flashing problems that require professional repairs.
12-21-2020