Aerial view of the Kia Forum GAF coated roof with new logo

Kia Forum

GAF Roof Coatings were applied on the 135,000 square foot event venue in Inglewood, CA.

Project summary

  • GAF Unisil Primer Base A two-component, water-based, 1-to-1 ratio primer.
  • GAF High-Tensile Acrylic Top Coat Provides a dense, smooth finish that repels dirt and pollutants.
  • GAF Kymax Coating Provides exceptional UV and color stability.

Job Details

  • Location

    Inglewood, CA

  • Roof Size

    1,350 squares

  • Completion Date

    May 2022

Kia Forum Working Against the Clock

As seen in Roofing Contractor Magazine

The Kia Forum concert arena located in Inglewood, California is the only arena-sized venue in the country dedicated to music and entertainment. The iconic venue attracts a wide variety of premier events including the biggest names in music and entertainment, award shows, mixed martial arts, boxing and more. Kia Forum was operating under a solid deadline that required them to remove the existing rooftop logo by Spring 2022.
Aerial view of the Kia Forum roof with GAF commercial roof coatings and logo
Close-up of Kia Forum event venue roof with new GAF commercial coatings
Side-view of Kia Forum with new GAF coated roof
Front-view of Kia Forum with new Acrylic-coated roof by GAF
Aerial view of the Kia Forum roof with GAF commercial roof coatings and logo
Close-up of Kia Forum event venue roof with new GAF commercial coatings
Side-view of Kia Forum with new GAF coated roof
Front-view of Kia Forum with new Acrylic-coated roof by GAF

The Challenge

Tight timelines and supply shortages combined to create a challenging situation where the venue was at risk for missing its deadline. Given the time constraints and lack of available materials, the 135,000 sq. ft. roof was too large to undergo a complete PVC reroof to remove the logo. CentiMark Corporation, which specializes in Roofing and Flooring installations, stepped in to provide an innovative roofing solution, utilizing GAF coating products. CentiMark’s alternative plan allowed the existing Kia Forum logo to be completely covered, with a new logo applied, thereby satisfying their obligations and providing them with a fresh roof design in a timely manner. This would not have been possible without the coating products carried out by GAF. During the height of the supply shortage, GAF was also a well-stocked manufacturer and was able to supply enough coating products to finish the job.

The Solution

The 135,000 square-foot roof deck was power washed first to remove all dirt and debris and to prepare the existing PVC roof for coating application. Then GAF Unisil Primer base was applied over the existing PVC system. It was then topped with the GAF High‑Tensile Acrylic Top Coat in white, completely covering the previous logo ensuring Kia Forum successfully met their deadline. Lastly, GAF Kymax Coating was used to apply the Kia Forum logo to ensure a long lasting, fade resistant, protective rooftop logo.

“We were working against a tight deadline and Kia Forum was obligated to change the roof logo within a short period of time. Operating at the height of the material shortage, no other contractor or manufacturer was able to provide a viable solution to remove the existing rooftop logo,” notes Philip Edwards, Senior Project Manager for CentiMark. “GAF was the only manufacturer that was able to provide a viable solution because of their broad range of coating products. GAF products enabled us to cover the existing rooftop logo within a relatively short period of time and apply a lasting new logo of excellent quality even with subpar weather conditions.”

Side-view of Kia Forum events arena with new GAF-coated roof

Weather Conditions

The project took place in April and May, a season inundated with water and mist permeating the air, creating less-than-ideal conditions for applying rooftop coatings. To help mitigate the weather issues CentiMark took advantage of good days and maximized work time implementing longer workdays during optimal weather conditions.

“CentiMark was a great fit for this project, we specialize in re-roofing commercial, industrial and public buildings and have over 50 years industry experience. As GAF Master Select contractors, no job is too big or too small, whether it’s a single owner or a large corporation. We know that we can provide solutions to any customer because we work with superior vendors like GAF.”

Philip Edwards
Senior Project Manager for CentiMark

Featured Materials

Buckets of GAF Unisil Prime
GAF Unisil Primer

A two-component, water-based, 1-to-1 ratio primer.


Bucket of GAF High Tensile Acrylic Top Coat, a water-based, acrylic elastomeric top coat.
GAF High Tensile Acrylic Top Coat

Water-based, acrylic elastomeric top coat that is part of the GAF Acrylic Coating System


GAF Kymax Coating
GAF Kymax Coating

An innovative technology designed to deliver the proven durability and performance of traditional KYNAR® PVDF coatings.


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