What Is a Roof Cricket?

Using video in your business strategy can be a powerful way to engage and build rapport with your customers. The best part? All you need is your cell phone.GAF Real Talk LIVE host Alan Lopez sat down with GAF video specialist Pablo Nivar to discuss low-stress, low-budget, start-today actions that contractors can use to introduce video content into their business strategy. Here are some of the lessons and easy-to-follow guidance highlighted during the pair's conversation.Why You Need VideoIn today's modern world, engaging customers on multiple levels is key. Video allows you to connect face-to-face in a sense and create engaging content that's not overly promotional, which can encourage users to buy. According to a 2021 study, 80% of consumers consider trust a deciding factor in their buying decisions.Don't Stress—Start SimpleFear about entering the professional video space is the biggest hurdle Nivar says he encounters among contractors as a GAF CARE video specialist. Fortunately, you don't need a big budget or professional equipment to successfully begin your video strategy.At the start, your videos are about building relationships. Use that to your advantage by working with what you have, and focus on engaging topics instead of fancy videography.Think Authentic Videos, Not MarketingHave the instinct to sell, sell, sell? Nivar explains why you should think again and create the kind of social media video content you like. Prioritize genuine content that tells a story and builds connection.If this sounds hard, Nivar and Lopez break down 10 types of videos for you to create. For each video type, Nivar gives examples and wording you can use. You don't have to reinvent the wheel; making videos can be easy and even enjoyable.10 Types of Videos to Create for Your Social Platforms1. Before and After VideosBefore and after videos can be a powerful way to showcase your work and benefit your brand without being overtly "salesy."2. Client TestimonialsClient testimonials can build a foundation of trust for future customers, helping them see the quality work you've completed and how you've collaboarated with past customers.3. Educational ContentYou can offer educational content without giving away your expertise for free. Think about what's relevant to your regional audience and focus on teaching, not selling.4. Your Company StoryCreating a company story video shouldn't be your first action, but it can be an impactful way to imbue humanity into your brand down the line. This presents a great opportunity to share your mission and vision, as well as introduce the people that help run the business.5. FAQAnswering questions you often receive is a great way to directly engage your customer base with content that's relevant to them.6. Time LapseTime-lapse videos can fulfill the need for "how it's done" content and show the value of your work. An entire project can be distilled down to minutes.7. Tips and TricksSharing tips with homeowners builds trust with your audience and gives them something valuable to take away from the video.8. Repair How-TosEmpowering homeowners to do their own minor repairs doesn't put you out of a job. In fact, it can show them you're committed to helping them solve their problems. Keep in mind that you should never inspire customers to climb onto their own roof, and instead encourage them leave that work to professionals.9. Customer AppreciationEveryone likes to feel appreciated. Making videos that show customers you value them for choosing your business—and how it makes a difference—can potentially lead to future work with both existing customers and new clients.10. OffersLeaving sales videos for last on your creation list can actually net you more business. You want to promote your business, of course, but it's best to make authentic connections first.Tips for Great VideosKnowing what to record is one thing, but understanding how to take video to benefit your brand is another. During their conversation, Nivar and Lopez not only cover how to use video in your business strategy but also need-to-know logistics. Important topics of discussion include video length, creating calls to action without being pushy, what not to say so you don't alienate customers and other businesses, and how to engage viewers with dialogue that hooks from the start. Additionally, the pair shares tips around enhancing the customer experience during installation using quick video recordings, which just might help earn extra praise in your video testimonials.Introducing Video to Your Business StrategyIf you've never jumped into the world of video content creation, Nivar and Lopez offer simple solutions that give you the tools to launch immediately. Watch their GAF Real Talk LIVE episode for in-depth information and exact steps you can take to start creating your videos. You can even contact the pros for more guidance. Be sure to also follow GAF on Facebook for more Real Talk LIVE episodes and other quality roofing content.Remember, you don't have to go it alone. You can keep expanding your business power with the free trainings, education, and support available to GAF contractors through the CARE Contractor Training Center.

Meet Austin Teague, recent GAF Roofing Academy graduate who shares his transformational journey from ball field to the roof. Prior to the GAF Roofing Academy, he was involved in sports, worked in customer service, but lacked the experience needed to break into the roofing industry. Once he graduated from the GAF Roofing Academy, doors were then opened for him, leading to well-paying jobs as an installer and later as a salesperson, where he is currently on track to meet his financial goals.Attending the two-week program proved to be a life-changing decision for Austin, providing him with the tools and confidence needed to succeed. The course not only equipped him with technical expertise, but also instilled in him the ability to educate customers effectively. Take a listen as Austin shares his story of how he found clarity and direction in his professional life, enabling him to thrive in the industry and build a successful future for himself and his family.Are you interested in a career in the roofing industry? Look for a Roofing Academy course in your area. Video TranscriptMy name is Austin Teague. I'm originally born in Tyler, Texas. Moved to Washington when I was a kid at ten. Well, prior to joining the Roofing Academy and, you know, taking my skills to that test, I was sports, strictly sports. Everything in my life I would, you know, I'd work a customer service job. I was in the, you know, the retail industry. I worked at Walgreens, but my personal life was hectic. It was football practice, baseball practice. It was always something going on.There was always something to do. Everything when it comes to roofing, for me, started after the Roofing Academy. When I tried to get into the roofing industry before going to the Academy, nobody wanted me because I had no experience. They're going to have to train everybody on the job. But because of the roofing academy, because I knew what I was going to do day one, I knew what my job was. I couldn't run into any hiccups because I knew what showing up day one was going to look like.[00:00:56.770]So they gave me a GAF certificate with my name, the location I trained out of, and then when I graduated. And what I did with that is I took it to every single applicant or job interview I had because I wanted them to know that I have this certificate. Not saying I have it, but also bring it, so they can see it.After the academy, I landed a job at 28 an hour as an installer, which is substantial in this living, making life, making payments. And then after that, I got bumped up to 32 an hour when I was working in New Mexico. And now that I'm sales, I'm straight commission. But in this month, I'm on pace to hit 20,000. Our goal at Tristate is to educate the customers firsthand. So being at the Roofing Academy allowed me to know roofing like the back of my hand. As an installer, as a sales, as an owner, you got to see the value in the systems. And it allowed me in my head to build those value, actually explain it to the customers. Where is this number coming from? Well, it's coming from this material because this material is going to cost more, of course, but it's obviously better.[00:01:58.920]I think someone coming to the Roofing Academy right away, no experience, is going to set you up for success. That's what you want. You want to be set up for success. You want to be as many tools as you can in your tool belt to get you to that point you want to be in life. And showing up to the Roofing Academy, it changed my life drastically. I didn't know what I was going to do. I literally didn't know, if roofing wasn't the pathway for me- what was the next plan?I was just grateful. I mean, I was one day on indeed looking for jobs and I saw the Roofing Academy post on indeed looking for academy students, and I thought, why not? What's two weeks out of my life that I get to change it? If I get an opportunity to change it and that two weeks changed my life. There's no time wasted. You're here from nine to three or nine to four at the latest for your classes.You're with guys that you actually enjoy being around. The guys in my class or in the class today, they're fun guys. They all get to make mistakes and learn from each other. And it just makes me grateful that I got that opportunity to make something of myself. I'm not just another guy on the street.[00:03:00.340]I don't know what my life's going to look like in the next six months, but I guarantee it's not going to slow down. I'm going to work harder than ever. I know I got two kids at home. I have something to push me. I would say that all the success started with the Roofing Academy because my life before the Roofing Academy was kind of on a snowball effect. It had started from when I left college and then came home and it kind of just started snowballing. One thing after another was another problem, another problem. Bills at 18, going into debt. You're 18, your life isn't, you're going to ruin your life already. So you got to figure some out. And I figured it out. I got lucky enough that I found GAF and you know they still treat me well to this day. I have my Academy teacher's phone number and I call them up and help him out from time to time, and he helps me out from time to time.We still get along. And it was two weeks of my life that I knew the guy, and he still gives me a call and checks up on me and tries to: How are you doing in roofing? You still in roofing? You still making a name for yourself? You still doing what you said you were going to do? And I am. It's just good to have someone to talk to. Even if you're in this industry for ten years, I guarantee you GAF CARE will probably still give you a call and check on you. That's just what they do.

Want to save money on your heating and cooling bills and keep your home feeling pleasant year-round, regardless of the weather outside? Opting for an energy-efficient roof might be the way to go.You can replace your existing roof with a new system that uses energy-efficient materials and colors. For instance, while a roof's color may seem like an aesthetic choice, it can play a part in keeping a house cooler in the summer by reflecting sunlight. Meanwhile, the best roofing materials for energy efficiency can help with thermal emittance and keep a house warmer in the winter.Here's a comprehensive overview of energy-efficient roofs, why color and material matter, and why you might consider updating your home's roof.Benefits of Energy-Efficient RoofsAside from offering protection from the outside elements, reducing your home's environmental impact, and enhancing its curb appeal, energy-efficient roofs can offer several benefits. With energy-efficient roofing materials, homeowners may notice cost savings through a reduction in energy consumption, and more interior comfort during particularly hot or cold weather conditions. The lifetime of a roof may even be extended, depending on manufacturer warranties. All of these factors can positively impact the resale value of your home when it's time to sell.Additionally, local laws may require your home to meet certain energy standards, which an energy-efficient roof can help with. For example, due to Title 24, California homes must comply with specific cool roof requirements. GAF shingles like Timberline HDZ® RS Shingles and Timberline® CS Shingles have been rated by the Cool Roof Rating Council (CRRC) for use in Title 24 projects. At GAF, a primary focus is building sustainable products that not only adhere to changing building standards, but also help create a more sustainable future.Most Energy-Efficient Roofing MaterialsGenerally, the most energy-efficient roofing materials are metal, tile, and asphalt. Here's how each of these materials differ.MetalMetal roofs are known for their longevity. Metal is also considered one of the best roofing materials for reflecting sunlight, which results in improved energy efficiency. Its strong insulation properties help keep the interior at a comfortable temperature while keeping out hot (or cold) exterior air. Lastly, metal roofs are environmentally friendly, as most of the material is recyclable.TileCommonly made from clay and slate, tile roofs are another energy-efficient option. Tile roofs are often seen in the Southwest, where daily temperatures can reach triple digits and the sun beats down most of the day. This roofing material sometimes comes preheated to help reduce heat absorption in sunny weather and high-temperature areas. You can also add coatings to the roof to further improve its reflectivity once it's installed.AsphaltWhile asphalt shingles are a popular choice across homes in the United States, they aren't known to have a lot of solar-reflecting ability. That said, many new energy-efficient asphalt shingles are equipped with solar-reflecting granules.For example, GAF Timberline® CS Shingles can help keep your attic cool and allow you to use your home's air conditioning system less. And GAF Timberline HDZ® RS Shingles, which are rated by the Cool Roof Rating Council, come in several light and dark finishes, so you can choose your color scheme. These shingles offer excellent performance and can withstand strong wind speeds, while giving you the same look as traditional asphalt shingles.Best Roof Colors to Reflect HeatLight roof colors tend to reflect more sunlight and heat than darker colors. Popular light colors used for energy-efficient homes are white, light gray, and light brown.White is the most effective roof color to reflect heat. According to the US Department of Energy, a white roof stays coolest because it can reflect anywhere from 60% to 90% of sunlight. Meanwhile, other products typically reflect 30% to 60% of sunlight. Darker colors tend to absorb more heat, with black roofs absorbing the most heat followed by brown and dark gray.Shingles That Reflect Heat Regardless of ColorThough darker colors tend to absorb more heat, you may want a darker roof to match your home's aesthetics. For example, if you want your home's siding to stand out, a dark-colored roof is more favorable than a light one.Today, you don't have to decide between color and energy efficiency: modern shingles, like GAF cool roof shingles, can still reflect heat despite their dark shade. For instance, GAF Timberline HDZ® RS+ Shingles are offered in charcoal, hickory, aged chestnut, and other rich colors while still maintaining their high energy efficiency. You can choose the color that best fits your home's design without having to sacrifice your roof's energy efficiency.When Color May Not Matter as MuchKeep in mind your local weather and your property's features. If your home doesn't get as much sun or is covered in shade by nearby trees, the color of your roof may not matter as much when it comes to solar reflectance.Other Ways to Improve Roof Energy EfficiencyApart from color and roofing material, you can take other steps to improve your roof's energy efficiency.InsulationAttic insulation protects your roof during any season. In the summer, it reduces the transfer of heat coming in from outside. While your roof material is the first line of protection, you can think of insulation as your second line of defense.Insulation also protects your home against humidity and can prevent pests from getting inside your home. During the winter months, attic insulation can also prevent ice dams that can lead to expensive damage.VentilationIf your roof doesn't have proper ventilation, heat will always make its way inside. Proper ventilation allows the warm air inside to constantly shift out through the vents and be replaced with cooler air. Apart from regulating temperatures, it reduces condensation, which can result in mold, and keeps your insulation in good condition. Adding roof and attic vents while ensuring insulation isn't covering any airflow is the best way to ensure good ventilation.Updating Your Roof with Modern MaterialsFor more help navigating the variety of energy-efficient roofing materials available, speak to a local contractor. These professionals can tell you what's most popular in your area and help you understand the advantages you could enjoy after upgrading to a more energy-efficient roof.