February 14, 2012 12:00 AM

GAF Introduces Exclusive Web Portal for Architects and Specifiers

GAF, North America’s largest roofing manufacturer, announces the creation of the Architects’ Portal, an exclusive web area accessible from the GAF home page (www.gaf.com) for architects and specification professionals. It can also be accessed directly at www.gaf.com/architects-specifiers.  The new portal offers a clean look with minimal clutter to make it easier to find the technical information and product data that architects need. 

This specially designed portal is user-friendly for the technical professional.  It now offers architects and specifiers fast retrieval of pertinent information like data sheets, specs, code information, and application instructions without the usual “selling content” found on general information websites. The new design utilizes drop-down menus that will greatly improve search functionality along with tabs dedicated to residential and commercial products. The portal also offers links to current press releases, contractor and distributor locators, GAF sustainability program details, CARE education and training opportunities, as well as direct contact information for GAF services that the architect/specifier may require. 

“This improvement will make our industry-leading GAF website even better. Our new portal design is based on customer feedback that indicates design professionals want access to answers and technical information as fast as possible with clear, easy to use web pages,” stated Doug Beck, Executive Director Marketing at GAF. He added, “GAF strives to continually improve and focus on customer needs.”

About GAF

Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System. 

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com

For more information contact:
Alyssa Hall, Corporate Communications Mgr.

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