February 10, 2011 12:00 AM

GAF Introduces an Expanded Collection of Affordable Luxury Shingles

GAF, the largest roofing manufacturer in North America, has expanded its Lifetime Designer Shingles Value Collection, which features Camelot® II, Country Mansion® II, and Grand Slate™ II shingles. This line offers the beauty of luxury designer shingles at an incredibly affordable price. 

Camelot® II was introduced as Camelot® 30 in July of last year, and found such success in the market that the concept has now been extended to GAF’s Country Mansion® and Grand Slate shingle styles. Designed after their Lifetime Designer Ultra-Premium counterparts, Country Mansion® II and Grand Slate II shingles offer dimensional appeal, striking color blends, durable construction, and a luxury look, yet cost only slightly more than standard architectural shingles.  Grand Slate II shingles possess the appearance of traditional slate shingles with a chic and stylish color palette, while Country Mansion® II shingles present a hand-crafted, scalloped design with sophisticated colors that will increase the curb appeal of any home. 

“Utilizing our Value Collection Lifetime Designer Shingles is an excellent way for contractors to differentiate their business and offer an affordable alternative to standard architectural shingles,” stated Emily Cavanagh, Director of Market and Product Development at GAF. “Based on the success of our Camelot® II shingles, we anticipate a strong demand for the other styles in the collection.” 

The Value Collection Lifetime Designer Shingles incorporate GAF’s proprietary Advanced Protection technology, which results in shingles that offer improved performance, including superior durability and wind resistance, while reducing the use of precious natural resources. As with all GAF shingles, they pass ASTM’s two toughest wind tests: ASTM D3161 Class F 110 mph and ASTM D7158 Class H 150 mph and carry GAF’s Lifetime Limited Warranty.

About GAF

Now proudly celebrating its 125th year in the industry, GAF has become the largest roofing manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope and low-slope roofing systems, as well as composite decking, which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles. 

With a focus on social responsibility, GAF has developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

The Company also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 100,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.

For more information contact:
Alyssa Hall, Corporate Communications Mgr.

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