Life After COVID-19: How to Resume Your Business and Safely Get Back to Work

By Satta Sarmah Hightower 09-29-2020
QUICK SHARE
Tag Icon

Many states are beginning to fully or partially reopen after COVID-19 brought the economy to a halt. However, if you're ready to get back to work and begin serving customers again, there are several guidelines you need to consider to keep yourself, your employees, and your customers safe.

Here are some suggestions for how to resume business as safely and productively as possible:

Reconnect with Customers and Prospects

One of the first things you can do to restart your business is reach out to former leads who put their projects on hold during the pandemic.

Many customers may still be hesitant about moving forward, but you can try to reassure them by sharing your company's COVID-19 safety policies. Detail the strategies you'll follow to limit face-to-face interactions and potential exposure, such as handling all customer communications virtually.

You can also incentivize prospects by offering a special for new customers, such as a discount for certain types of projects. It might feel challenging to offer discounts if your company lost business during the shutdown, but providing some type of customer incentive could help to fill up your sales pipeline.

For previous buyers, you may want to consider adding a service and maintenance division or begin selling other verticals such as gutters, windows and siding to re-engage satisfied customers who have already experienced your work.

Prioritize Projects

Since construction is considered an essential business in many states, you may have continued working on certain roofing projects during the shutdown. However, now that the economy is beginning to reopen, you may have customers anxious to get started on projects they had put on hold—on top of the urgent repairs or replacements you already had in the pipeline.

Consider several approaches to prioritizing new or backlogged projects. First, you could prioritize customers' needs based on project requirements and deadlines. For example, if a homeowner has had major roof damage and needs to be back in their home by a certain date, you might want to start on that project first.

The project's budget is also an important consideration, especially if cash flow is an issue for your business. If a customer has a large project with a big budget, it may be good to get started on that project sooner rather than later.

In addition, staffing and resources might dictate which projects you can tackle. You may have had employees who fell sick and are recovering or employees who have moved onto other jobs after work slowed down at your company. Limited manpower could prevent you from taking on certain projects right away, so you may have to focus on smaller or fewer roofing jobs to start. Consider all these factors when you're deciding which projects to prioritize.

Keep Employees and Customers Safe

Employee and customer safety are two of the biggest considerations to think through when it comes to resuming work after COVID-19.

Many states have provided safety guidelines for the construction industry, including ensuring employees at job sites wash their hands for at least 20 seconds with soap and water, or use hand sanitizer with at least 60% ethanol or 70% isopropanol before leaving the site if handwashing isn't possible.

You should make sure employees practice social distancing both inside the office and on job sites. When and where it makes sense, you may want to allow employees to work from home. Paperwork and phone calls can all be handled virtually, so there's not a strong a need for administrative staff to be in the office all the time.

On job sites, workers should always wear masks and avoid handshaking and close personal contact as much as possible. They also should limit face-to-face meetings with customers and instead opt for virtual meetings using applications like Facetime, Google Hangouts, Skype, or Zoom. GAF offers several digital tools, like GAF QuickMeasure and GAF e360, to help you remotely take measurements and build 3D renderings from smartphone photos. Use these tools to your advantage to maintain employee and customer safety.

Getting Back to Business

Even though states are beginning to reopen, the health risks of COVID-19 haven't disappeared. It's more important than ever that your business takes steps to protect employees and customers, even while you try to deliver the best service possible.

If you are ready to get back to work, visit your state or local health department's website for more specific guidance about how to safely resume business operations. Using these resources can put you in the best position to safely and successfully run your business during this challenging time and help your company adjust to this new normal.

ABOUT THE AUTHOR
Satta Sarmah Hightower is a freelance writer who covers business, healthcare and technology topics for a wide range of brands and publications. A former journalist, Satta holds a bachelor's degree in journalism from Boston University and a master's degree in journalism from Northwestern University's Medill School.
Don't miss another GAF RoofViews post!
LATEST UPDATES
Upcoming roofing project? Prepare like a pro using this checklist to ensure that every detail is in order before the roofers start work. Read on to learn more about how to plan for a new roof and what steps to take to make sure the interior and exterior of your home are protected during the project, plus topics to discuss with your contractor before and after to make sure the project goes off without a hitch.
Construction planning through to completion can be tricky to coordinate, especially within an urban area, which can present a range of complications. Building proximity, tall building heights, complex building structures, and densely populated areas are just a few challenges that can make it particularly difficult to consider traditionally heavy or large-sized materials when roofing or re-roofing a building.
When it comes to commercial roofing, the options are plentiful—but not every option is suited for every building. Each building has unique needs that factor into which types of roofing may be suitable for a given project. Here is an overview of what goes into a commercial roof as well as the material options available.
Unclear about how to pay for a new roof replacement? This simple guide can help you break down the basics of new roof financing. What Is Financing? "Financing provides purchasing power," says Jeanne Lin, Vice President of Consumer Finance and Payments at GAF. "Homeowners can get the best possible roof for their needs, upgrade to a higher-grade shingle, and keep monthly payments at an affordable level."
Well-placed shingle nails are crucial for building top-performing roofs. When roofing nails are positioned improperly or driven incorrectly, the roofing system may become vulnerable to issues, such as punctures, buckling, sealing failures, blow-offs, and raised tabs. Ultimately, improperly installed nails result in lost time, lost labor, material waste, and callbacks for roofers.
Concrete decks are one of the more common types of low-slope roof decks for commercial buildings. Steel and wood roof decks are the other most common types. Concrete roof decks make up approximately 13-14% of the new and retrofit low-slope construction market, according to the National Roofing Contractors Association (NRCA) 2015-2016 Market Survey. This article examines the advantages of concrete roof decks, the various types, and some of the precautions that should be taken to ensure success.
This blog contains information created by a variety of sources, including internal and third party writers. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax or legal advice. GAF does not guarantee the accuracy, reliability, and completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content.

Interested in sharing or republishing our content? We kindly ask you to adhere to our guidelines.