How to Sell a Solar Roof

By Wendy Helfenbaum 11-18-2020
QUICK SHARE
Tag Icon

Homeowners are becoming increasingly interested in the benefits of having solar panels on their roofs. As interest in renewable energy grows, more people are becoming curious about whether a solar roof would be a good choice for them. Traditionally, this isn't a matter a roofing contractor would get involved in. But the advent of solar roofing is changing that.

A roof integrated solar system makes solar panels part of the overall roofing system, not something that's bolted on after the fact. By selling both a roof and solar panels to your customers at the same time, you can provide a unique offering that could boost your competitive advantage in a world increasingly interested in solar.

A Booming Business Sector

There is enormous potential for solar in the $30 billion residential roofing industry. Over the past 12 years, solar power installations in the U.S. have grown 17-fold, and according to the Bureau of Labor Statistics, solar installers are the fastest-growing job in the country. Some economic analysts predict more than $2 trillion in rooftop solar investments by 2040.

In some states, such as Hawaii, California, and Texas, solar electricity is becoming increasingly competitive with traditional energy sources. Other states, including New Jersey, wish to expand solar funding to meet broader clean energy goals.

In these places and in much of the rest of the country, selling solar energy is a major source of business growth. After receiving hands-on sales training and support from the GAF Energy team, you could potentially double your revenue on a roofing job by generating profit from both roof and solar sales, all while meeting consumer demand for cleaner, more sustainable sources of energy.

Selling the Financial Benefits of Solar-Powered Energy

Once you've got your team on board with selling solar, what's the best way to position a solar roof to customers?

It can be tempting to think that environmental factors are what homeowners care about most when considering solar. Solar energy does good for everyone by virtue of being a renewable resource. But getting a solar roof is far from a purely altruistic choice. The potential electricity cost savings can be great enough over time that the solar pays for itself and the roof.*

Installing a roof integrated solar system can not only reduce your customers' electricity costs* but may also potentially qualify for federal, state, and local incentives for further savings, making it a winning investment.

One Roofing Installation, One Contractor

GAF Energy's integrated solar system can be easily incorporated into new roofs because the panels are seamlessly integrated into the roof's design, without requiring any large lag bolts that could compromise the roof system.

An integrated solar system also means that customers will deal with one contractor, rather than having one company install their roof and another install solar panels. This streamlined installation process could be a more efficient and affordable approach for your customers.

The aesthetic factor is a huge concern for some homeowners, and that's another area where this type of solar system has an edge. Solar panels in an integrated system are designed to be direct-to-deck and flash in just like a skylight. The panels also blend with the roof's design. They're less noticeable than most solar systems and much more appealing.

Finally, you can inform homeowners that both their roof and solar panels are backed by industry-leading GAF warranties, making the transaction that much simpler.

Solar Roofs Can Help Your Company Grow

Solar roofing isn't just good for the customer—it's good for you, too. It gives your company more opportunities for more revenue and higher-paying jobs in a growing business sector. To make your transition to solar sales and installation a little easier, you can find a range of support services via GAF Energy. These include design and permitting packages, electric service, access to third-party financing, and sales and installation training.

You can help meet your customers where they are both today and in the future by making solar roofs part of your business. For more information, visit www.gaf.energy.


*Savings are not guaranteed.

ABOUT THE AUTHOR
Wendy Helfenbaum is a Montreal-based journalist, content marketing writer and TV producer who covers design, architecture, real estate, gardening and travel for many publications and brands, including Country Gardens, Metropolis Magazine, Realtor.com, Marriott Traveler, Costco Connection, Toll Brothers, PBS NextAvenue.org and many more. Wendy loves keeping up with current design trends and is addicted to home improvement DIY reality shows. Follow her @WendyHelfenbaum.
Don't miss another GAF RoofViews post!
LATEST UPDATES
An attractive house and roof color combination can give your home a major boost in curb appeal. Not only does adding visual appeal make the place feel like it's yours, but it also brings a higher resale value. On average, homes considered to have curb appeal sell for 7% to 14% more than similar homes with less visual appeal, according to the Journal of Real Estate Finance and Economics.
At GAF, our commitment to protect what matters most means more than manufacturing sustainable roofing products. It includes investing in our people, our planet and our business so we can work toward a more sustainable future.
Up to 25% of the United States experiences large hail episodes—and when they do, hail can cause severe damage to roofs and the HVAC equipment stored there. Hailstorms account for 70% of the average annual property losses from severe convective storms in the US. Building owners can protect their buildings and equipment by designing their buildings and roofs to withstand the damage caused by large hailstones.
Ya sea que estes comenzando en tu negocio o te consideres un profesional con experiencia , GAF tiene la capacitación para contratistas de techos que te ayudarán a tener éxito. Es por eso que la empresa fundó el Centro para el Avance de la Educación en Techos(CARE) con el éxito del contratista en mente.
In business, time is money. With advanced roofing technology, you can save time, improve your team's efficiency, and boost your company's bottom line all at once. Ranging as widely as business management systems that streamline productivity and digital measuring tools, here are a few roofing products and solutions to incorporate into your business so you can work smarter rather than harder.
It's never good to run out of room. Unfortunately, that's exactly what happened to the Shafter Learning Center in Shafter, CA, one of the many communities across the country that GAF calls home. That's when the local community, Project for Public Spaces (PPS), and GAF partnered with the Shafter Learning Center to design and build the Shafter Learning Center expansion. The additional space will ensure that the Library & Learning Center is able to meet the community's needs today and into the future.
This blog contains information created by a variety of sources, including internal and third party writers. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax or legal advice. GAF does not guarantee the accuracy, reliability, and completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content.

Interested in sharing or republishing our content? We kindly ask you to adhere to our guidelines.