POSTS BY Andy Hilton
 
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Andy Hilton

Andy Hilton is chief communications officer for GAF, responsible for internal and external communications, community engagement, and crisis and issues management. He is also responsible for designing and leading the company’s corporate responsibility program with the intention of maximizing social impact while growing the business.

 
 
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MORE FROM GAF ROOF VIEWS
Finding the right commercial roofer can be difficult. There are countless companies to choose from, and it can be tricky to figure out who will be best for your building. However, there are resources available to help you select a reputable roofing company and some questions you can ask to guide your decision.
After a busy storm season and so many unknowns due to the pandemic complicating business, finding ways to lower costs is crucial for roofing contractors. Homeowners and insurance companies will be watching every dollar as repairs are made.
With nine out of 10 Americans using email, it's a great way for contractors to reach and engage with potential customers.Email can help your business generate qualified leads that could turn into customers—but shooting off random marketing emails could repel potential customers rather than attract them. That's why your business needs a lead nurturing strategy. A thoughtful strategy will allow you to engage prospects with relevant messages that encourage them to seek out your services or schedule a consultation for a roofing estimate.
What are the key material properties?In a previous article the use of thermal inertia to slow down heat flux through a roof assembly was discussed. In buildings where air conditioning costs dominate and heating use is relatively low, higher thermal inertia assemblies can potentially improve energy efficiency. This is particularly the case of buildings such as offices that are only occupied during daylight hours. Thermal inertia could delay the transmission of heat into a building towards the end of the day, increasing thermal comfort and allowing facility managers to reduce cooling during the day.
COVID-19 has wreaked havoc on many businesses, including roofing companies. A study by the Society for Human Resource Management revealed that 62% of small businesses have seen drops in revenues since the pandemic began. Using roofing marketing to increase your customer base has never been more important.
My whole career has been focused on innovation, on developing and delivering exciting new technologies and products. That's led me to also devote considerable time and energy to thinking about—and working to build—organizational cultures that foster truly transformational innovation. Along the way I've learned a few things.
This blog contains information created by a variety of sources, including internal and third party writers. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax or legal advice. GAF does not guarantee the accuracy, reliability, and completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content.

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