POSTS BY Aimee Braybrook
 
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Aimee Braybrook

Aimee Braybrook joined GAF in July 2015 and leads the GAF Marketing Insights function to bring forward the voice of the customer and support the development of customer driven marketing strategy, experiences and products. She joined GAF with over 15 years of experience in Customer Insights, Marketing Analytics and Process Improvement across several industries including Travel, Manufacturing and Retail.

 
 
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MORE FROM GAF ROOF VIEWS
Architectural shingles help protect your home against the elements. As a bonus, they come in a wide variety of colors and styles to match any decor.What Are Architectural Shingles?Architectural, or laminate shingles, consist of two or more layers of material. They are made of asphalt coated fiberglass and are installed over the roof deck and underlayment. They also have a thicker coating of asphalt than single layer 3-tab singles.
A common question being asked in the roofing industry is whether or not the 2016 version of ASCE 7 is going to increase the design wind pressures acting on a building. The answer is "yes" in many cases. So, the follow up question is "by how much?" And, that leads to the next question, "how much more capacity will roof systems be required to have when wind design follows ASCE 7-16?"
Just 15 years ago, there was only one way get a roof measurement—climb a ladder and run a tape measure. Now, with high-resolution aerial imagery and other new technology, contractors have multiple options for securing measurements. Here is a look at the pros and cons of each method.
Finding the right commercial roofer can be difficult. There are countless companies to choose from, and it can be tricky to figure out who will be best for your building. However, there are resources available to help you select a reputable roofing company and some questions you can ask to guide your decision.
After a busy storm season and so many unknowns due to the pandemic complicating business, finding ways to lower costs is crucial for roofing contractors. Homeowners and insurance companies will be watching every dollar as repairs are made.
With nine out of 10 Americans using email, it's a great way for contractors to reach and engage with potential customers.Email can help your business generate qualified leads that could turn into customers—but shooting off random marketing emails could repel potential customers rather than attract them. That's why your business needs a lead nurturing strategy. A thoughtful strategy will allow you to engage prospects with relevant messages that encourage them to seek out your services or schedule a consultation for a roofing estimate.
This blog contains information created by a variety of sources, including internal and third party writers. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax or legal advice. GAF does not guarantee the accuracy, reliability, and completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content.

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