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If your goal is to drive interest in your roofing business through marketing, consider that 59% of respondents in a recent survey said email marketing influences their purchase decisions. On top of that, 78% of marketers saw an increase in email engagement over the course of 2019.
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Part of being a successful roofing business owner involves figuring out how to get the word out about your company so that when homeowners need a new roof, they can easily find you. This means finding the right advertising formats and channels—whether that's organic, unpaid advertising such as an email campaign or a company blog, or a paid marketing plan that includes buying print space or investing in paid search strategy.
With nine out of 10 Americans using email, it's a great way for contractors to reach and engage with potential customers.Email can help your business generate qualified leads that could turn into customers—but shooting off random marketing emails could repel potential customers rather than attract them. That's why your business needs a lead nurturing strategy. A thoughtful strategy will allow you to engage prospects with relevant messages that encourage them to seek out your services or schedule a consultation for a roofing estimate.
If your goal is to drive interest in your roofing business through marketing, consider that 59% of respondents in a recent survey said email marketing influences their purchase decisions. On top of that, 78% of marketers saw an increase in email engagement over the course of 2019.
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With nine out of 10 Americans using email, it's a great way for contractors to reach and engage with potential customers.Email can help your business generate qualified leads that could turn into customers—but shooting off random marketing emails could repel potential customers rather than attract them. That's why your business needs a lead nurturing strategy. A thoughtful strategy will allow you to engage prospects with relevant messages that encourage them to seek out your services or schedule a consultation for a roofing estimate.
COVID-19 has wreaked havoc on many businesses, including roofing companies. A study by the Society for Human Resource Management revealed that 62% of small businesses have seen drops in revenues since the pandemic began. Using roofing marketing to increase your customer base has never been more important.
My whole career has been focused on innovation, on developing and delivering exciting new technologies and products. That's led me to also devote considerable time and energy to thinking about—and working to build—organizational cultures that foster truly transformational innovation. Along the way I've learned a few things.
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VIDEO ARTICLE
How do you pick the right attic vent? The first step is to check out this 60-second video and learn about the 1:300 rule, the difference between intake and exhaust ventilation, and why proper ventilation is so important to get right.To help calculate your attic ventilation needs, visit GAF Ventilation Calculator.
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Gary Kearns of Kearns Brothers Inc, a GAF Master Elite Contractor serving the Dearborn, Michigan, area, discusses how his company's early adoption of GAF tools — including GAF SmartMoney and GAF Project — helped his company be prepared to serve customers remotely, offer financing options, and rise to the challenges of the COVID-19 pandemic.View more social distancing resources from GAF.
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Thanks to tools like digital measurement, payment platforms, and teleconferencing, there's no need to sell from inside the customer's home. Each step of the process can be done while respecting the social distancing practices that protect your crew and your customers. Find out about GAF selling solutions — like GAF SmartMoney, GAF Project, GAF e360, and more — all designed to work with your business goals, and with each other, to help you keep protecting your customer and crews. And remember, whatever your business goal — even responsible social distancing — you can Get there with GAF.Learn more about the benefits of GAF Project.
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Greta Bajrami, CEO of Golden Group Roofing, a GAF Master Elite Contractor serving the Westborough, Massachusetts area, discusses how her company's approach to no-contact installations — using EagleView, drones, e-mail and text — enables her crews to protect the roof while also maintaining her customers' safety during the COVID-19 pandemic.View more social distancing resources from GAF.
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GAF SmartMoney is the new, completely paperless payment solution that securely accepts virtually any form of payment, processes financing approvals in as little as 60 seconds, and helps close more sales. It also includes a backend contractor dashboard for tracking all your checks, credit cards, and financial transactions. Watch this video to learn more about out how the secure, contactless, end-to-end digital SmartMoney process can help your customers find personal and financial peace of mind. Vist the GAF SmartMoney Finance and Payment Solutions page to learn about loan limits, multi-lender capabilities, and much more.
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Danny McLaughlin of Scro's Roofing Company, a GAF Master Elite Contractor serving the community in and around Raleigh, North Carolina, offers a few tips on helping customers afford a new roof during the COVID-19 pandemic.View more social distancing resources from GAF.
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GAF QuickMeasure is the complete aerial roofing measurement software that delivers roof measurements in under an hour for single-family homes, and under 24 hours for multi-family and commercial properties. For as little as $15 a report, it's the only roof measuring tool you need.
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Benjamin Fisher, owner of The Big Fish Contracting Company, a GAF Master Elite® Contractor serving the Pittsburgh, Pennsylvania area, shares a handful of tips for offering excellent no-contact customer service and financing options during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
You don't have to spend money on pre-made flashing for kick-out areas. They are an important part of flashing, but fabricating them yourself using the pig ear technique is easier than you think — with no cuts. And hey, if you can roof a home: you can make a pig ear flashing!
VIDEO ARTICLE
How do you pick the right attic vent? The first step is to check out this 60-second video and learn about the 1:300 rule, the difference between intake and exhaust ventilation, and why proper ventilation is so important to get right.To help calculate your attic ventilation needs, visit GAF Ventilation Calculator.
VIDEO ARTICLE
Gary Kearns of Kearns Brothers Inc, a GAF Master Elite Contractor serving the Dearborn, Michigan, area, discusses how his company's early adoption of GAF tools — including GAF SmartMoney and GAF Project — helped his company be prepared to serve customers remotely, offer financing options, and rise to the challenges of the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
Thanks to tools like digital measurement, payment platforms, and teleconferencing, there's no need to sell from inside the customer's home. Each step of the process can be done while respecting the social distancing practices that protect your crew and your customers. Find out about GAF selling solutions — like GAF SmartMoney, GAF Project, GAF e360, and more — all designed to work with your business goals, and with each other, to help you keep protecting your customer and crews. And remember, whatever your business goal — even responsible social distancing — you can Get there with GAF.Learn more about the benefits of GAF Project.
VIDEO ARTICLE
Greta Bajrami, CEO of Golden Group Roofing, a GAF Master Elite Contractor serving the Westborough, Massachusetts area, discusses how her company's approach to no-contact installations — using EagleView, drones, e-mail and text — enables her crews to protect the roof while also maintaining her customers' safety during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
GAF SmartMoney is the new, completely paperless payment solution that securely accepts virtually any form of payment, processes financing approvals in as little as 60 seconds, and helps close more sales. It also includes a backend contractor dashboard for tracking all your checks, credit cards, and financial transactions. Watch this video to learn more about out how the secure, contactless, end-to-end digital SmartMoney process can help your customers find personal and financial peace of mind. Vist the GAF SmartMoney Finance and Payment Solutions page to learn about loan limits, multi-lender capabilities, and much more.
VIDEO ARTICLE
Danny McLaughlin of Scro's Roofing Company, a GAF Master Elite Contractor serving the community in and around Raleigh, North Carolina, offers a few tips on helping customers afford a new roof during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
GAF QuickMeasure is the complete aerial roofing measurement software that delivers roof measurements in under an hour for single-family homes, and under 24 hours for multi-family and commercial properties. For as little as $15 a report, it's the only roof measuring tool you need.
VIDEO ARTICLE
Benjamin Fisher, owner of The Big Fish Contracting Company, a GAF Master Elite® Contractor serving the Pittsburgh, Pennsylvania area, shares a handful of tips for offering excellent no-contact customer service and financing options during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
You don't have to spend money on pre-made flashing for kick-out areas. They are an important part of flashing, but fabricating them yourself using the pig ear technique is easier than you think — with no cuts. And hey, if you can roof a home: you can make a pig ear flashing!
VIDEO ARTICLE
How do you pick the right attic vent? The first step is to check out this 60-second video and learn about the 1:300 rule, the difference between intake and exhaust ventilation, and why proper ventilation is so important to get right.To help calculate your attic ventilation needs, visit GAF Ventilation Calculator.
VIDEO ARTICLE
Gary Kearns of Kearns Brothers Inc, a GAF Master Elite Contractor serving the Dearborn, Michigan, area, discusses how his company's early adoption of GAF tools — including GAF SmartMoney and GAF Project — helped his company be prepared to serve customers remotely, offer financing options, and rise to the challenges of the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
Thanks to tools like digital measurement, payment platforms, and teleconferencing, there's no need to sell from inside the customer's home. Each step of the process can be done while respecting the social distancing practices that protect your crew and your customers. Find out about GAF selling solutions — like GAF SmartMoney, GAF Project, GAF e360, and more — all designed to work with your business goals, and with each other, to help you keep protecting your customer and crews. And remember, whatever your business goal — even responsible social distancing — you can Get there with GAF.Learn more about the benefits of GAF Project.
VIDEO ARTICLE
Greta Bajrami, CEO of Golden Group Roofing, a GAF Master Elite Contractor serving the Westborough, Massachusetts area, discusses how her company's approach to no-contact installations — using EagleView, drones, e-mail and text — enables her crews to protect the roof while also maintaining her customers' safety during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
GAF SmartMoney is the new, completely paperless payment solution that securely accepts virtually any form of payment, processes financing approvals in as little as 60 seconds, and helps close more sales. It also includes a backend contractor dashboard for tracking all your checks, credit cards, and financial transactions. Watch this video to learn more about out how the secure, contactless, end-to-end digital SmartMoney process can help your customers find personal and financial peace of mind. Vist the GAF SmartMoney Finance and Payment Solutions page to learn about loan limits, multi-lender capabilities, and much more.
VIDEO ARTICLE
Danny McLaughlin of Scro's Roofing Company, a GAF Master Elite Contractor serving the community in and around Raleigh, North Carolina, offers a few tips on helping customers afford a new roof during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
GAF QuickMeasure is the complete aerial roofing measurement software that delivers roof measurements in under an hour for single-family homes, and under 24 hours for multi-family and commercial properties. For as little as $15 a report, it's the only roof measuring tool you need.
VIDEO ARTICLE
Benjamin Fisher, owner of The Big Fish Contracting Company, a GAF Master Elite® Contractor serving the Pittsburgh, Pennsylvania area, shares a handful of tips for offering excellent no-contact customer service and financing options during the COVID-19 pandemic.View more social distancing resources from GAF.
VIDEO ARTICLE
You don't have to spend money on pre-made flashing for kick-out areas. They are an important part of flashing, but fabricating them yourself using the pig ear technique is easier than you think — with no cuts. And hey, if you can roof a home: you can make a pig ear flashing!
This blog contains information created by a variety of sources, including internal and third party writers. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax or legal advice. GAF does not guarantee the accuracy, reliability, and completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content.

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