By the time a potential customer reaches out to you, they've likely already researched several roofing contractors. Your business faces competition right from the start—how do you edge out multiple competitors and close the sale? In many cases, these efforts hinge on a fast response to lead management.

When a building owner asks you if they need a commercial roof repair or replacement, your assessment of the roof's condition hinges on a few key areas. Veteran commercial roofing experts Dave Scott and Wally Brown share their roof inspection expertise in GAF's Roofing It Right with Dave and Wally: Roof Project from Start to Finish video series to help you assess the condition of critical areas on the roof.

Good employees are key to building a successful contracting business—but recruitment and retention don't happen all on their own. Employee rewards and recognition programs can help you foster workplace loyalty and strengthen employee retention, and there are many ways to reward your staff and crew for the work they do every day.

Shown here: The This Old House 2020 Cottage on the Cape Idea House features GAF Timberline® AH Shingles in Appalachian Sky which feature a blend of deep grays and browns for added dimensionality. Photo by Jared Kuzia.