After a busy storm season and so many unknowns due to the pandemic complicating business, finding ways to lower costs is crucial for roofing contractors. Homeowners and insurance companies will be watching every dollar as repairs are made.

Part of being a successful roofing business owner involves figuring out how to get the word out about your company so that when homeowners need a new roof, they can easily find you. This means finding the right advertising formats and channels—whether that's organic, unpaid advertising such as an email campaign or a company blog, or a paid marketing plan that includes buying print space or investing in paid search strategy.

With nine out of 10 Americans using email, it's a great way for contractors to reach and engage with potential customers.Email can help your business generate qualified leads that could turn into customers—but shooting off random marketing emails could repel potential customers rather than attract them. That's why your business needs a lead nurturing strategy. A thoughtful strategy will allow you to engage prospects with relevant messages that encourage them to seek out your services or schedule a consultation for a roofing estimate.

If your goal is to drive interest in your roofing business through marketing, consider that 59% of respondents in a recent survey said email marketing influences their purchase decisions. On top of that, 78% of marketers saw an increase in email engagement over the course of 2019.