RoofViews

Residential Roofing

CARE Cuts: A Pig Ear Can Save Time and Money

By GAF Roof Views

September 18, 2017

Pig Ear for shingle roof

You don't have to spend money on pre-made flashing for kick-out areas. They are an important part of flashing, but fabricating them yourself using the pig ear technique is easier than you think — with no cuts. And hey, if you can roof a home: you can make a pig ear flashing!

Check out this quick how-to video and start saving your business time and money.

About CARE Cuts: Whether you are looking for shingle or commercial roofing installation techniques, business-building tools, in-home selling tips, or DIY ideas to make your work life easier, CARE Cuts, a video series from the GAF Center for the Advancement of Roofing Excellence (CARE), is here to deliver the expertise you need.

About the Author

More homes and businesses in the U.S. are protected by a GAF roof than by any other product. We are the leading roofing manufacturer in North America, with plants strategically located across the U.S. As a Standard Industries company, GAF is part of the largest roofing and waterproofing business in the world.

Related Articles

GAF worker applies StreetBond®, a solar-reflective pavement coating, to an asphalt court.
In Your Community

GAF Partners with the Orlando Magic to Revamp a Sports Court

A newly renovated basketball court at Chambers Park Community Center in Kissimmee, Florida, is a slam dunk for local children and families. GAF is proud to have partnered with the Orlando Magic Foundation, AdventHealth, and the city of Kissimmee to make this community's hoop dreams come true.The Chambers Park Community Center is a focal point of the Kissimmee community. The facility offers after-school programs, community events, and camps. It also features a popular neighborhood playground and basketball court where friends and families gather.The collaborative work involved in upgrading the sports court—which reopened on January 10, 2024—is just one example of how the GAF Community Matters program supports and celebrates neighborhoods nationwide.Renovating the Court's Coating and DesignThe inspiration for this project came from wanting to enhance the quality of life for the residents of Kissimmee and provide a safe, vibrant place for families to play outdoors. GAF understands the importance of building resilient communities, so the company donated cutting-edge materials and covered the cost of installation labor to ensure the Chambers Park Community Center's new sports court was a perfect outdoor place to play. To make the asphalt court as safe and durable as possible, GAF used StreetBond® solar-reflective, durable pavement coating with Invisible Shade™. The product can help reduce pavement surface temperatures by an average of 10°F while also helping to protect the pavement from premature degradation due to heat and UV rays.In areas where heat collects, also known as "urban heat islands," there tend to be few trees and minimal shady vegetation, so blacktops and hard surfaces—including parking lots, roadways, concrete recreation areas, and roofs—absorb and release heat well into the evening. Over time, these excess temperatures may contribute to heat-related health effects and negatively impact quality of life for local area residents. This wasn't the first time GAF deployed pioneering cooling strategies to enhance a community's experience. As part of the GAF Cool Community project in Pacoima, California, StreetBond® was used to help diminish urban heat island effects. GAF quickly completed the work in Kissimmee and the facility was opened to the public shortly afterward. The sports court's vibrant design uses custom-made colors inspired by the blue retro logo honoring the Orlando Magic's 35th anniversary court.Celebrating the Court's OpeningCurrent and former Orlando Magic players and Kissimmee's Mayor celebrated the court's unveiling. Team mascot Stuff the Magic Dragon joined the festivities to the crowd's delight.Sixty youth from the Chambers Park Community Center after-school program also attended the court's reopening. The students were thrilled to join in a fast-paced basketball skills clinic. The newly launched court was their chance to meet their sports heroes up close, take photos with them, and enjoy their new playground.Investing in Communities of the FutureThe Chambers Park Community Center's sports court is an important gathering space where youth and their families can safely play, build relationships, and develop their skills.With this project, the GAF Community Matters initiative continues its longstanding partnership in neighborhoods across the country. GAF is committed to making a positive difference by offering roofing expertise, resources, and products to help build more resilient communities.Providing safe, high-quality sports courts where residents can gather helps build resilient communities while promoting active, healthy lifestyles—and GAF is proud to play a role. To learn other ways GAF supports communities across the country, visit www.gaf.com/communitymatters.

By Authors Wendy Helfenbaum

May 24, 2024

GAF CARE Video Real Talk
Residential Roofing

10 Ways to Use Video in Your Business Strategy

Using video in your business strategy can be a powerful way to engage and build rapport with your customers. The best part? All you need is your cell phone.GAF Real Talk LIVE host Alan Lopez sat down with GAF video specialist Pablo Nivar to discuss low-stress, low-budget, start-today actions that contractors can use to introduce video content into their business strategy. Here are some of the lessons and easy-to-follow guidance highlighted during the pair's conversation.Why You Need VideoIn today's modern world, engaging customers on multiple levels is key. Video allows you to connect face-to-face in a sense and create engaging content that's not overly promotional, which can encourage users to buy. According to a 2021 study, 80% of consumers consider trust a deciding factor in their buying decisions.Don't Stress—Start SimpleFear about entering the professional video space is the biggest hurdle Nivar says he encounters among contractors as a GAF CARE video specialist. Fortunately, you don't need a big budget or professional equipment to successfully begin your video strategy.At the start, your videos are about building relationships. Use that to your advantage by working with what you have, and focus on engaging topics instead of fancy videography.Think Authentic Videos, Not MarketingHave the instinct to sell, sell, sell? Nivar explains why you should think again and create the kind of social media video content you like. Prioritize genuine content that tells a story and builds connection.If this sounds hard, Nivar and Lopez break down 10 types of videos for you to create. For each video type, Nivar gives examples and wording you can use. You don't have to reinvent the wheel; making videos can be easy and even enjoyable.10 Types of Videos to Create for Your Social Platforms1. Before and After VideosBefore and after videos can be a powerful way to showcase your work and benefit your brand without being overtly "salesy."2. Client TestimonialsClient testimonials can build a foundation of trust for future customers, helping them see the quality work you've completed and how you've collaboarated with past customers.3. Educational ContentYou can offer educational content without giving away your expertise for free. Think about what's relevant to your regional audience and focus on teaching, not selling.4. Your Company StoryCreating a company story video shouldn't be your first action, but it can be an impactful way to imbue humanity into your brand down the line. This presents a great opportunity to share your mission and vision, as well as introduce the people that help run the business.5. FAQAnswering questions you often receive is a great way to directly engage your customer base with content that's relevant to them.6. Time LapseTime-lapse videos can fulfill the need for "how it's done" content and show the value of your work. An entire project can be distilled down to minutes.7. Tips and TricksSharing tips with homeowners builds trust with your audience and gives them something valuable to take away from the video.8. Repair How-TosEmpowering homeowners to do their own minor repairs doesn't put you out of a job. In fact, it can show them you're committed to helping them solve their problems. Keep in mind that you should never inspire customers to climb onto their own roof, and instead encourage them leave that work to professionals.9. Customer AppreciationEveryone likes to feel appreciated. Making videos that show customers you value them for choosing your business—and how it makes a difference—can potentially lead to future work with both existing customers and new clients.10. OffersLeaving sales videos for last on your creation list can actually net you more business. You want to promote your business, of course, but it's best to make authentic connections first.Tips for Great VideosKnowing what to record is one thing, but understanding how to take video to benefit your brand is another. During their conversation, Nivar and Lopez not only cover how to use video in your business strategy but also need-to-know logistics. Important topics of discussion include video length, creating calls to action without being pushy, what not to say so you don't alienate customers and other businesses, and how to engage viewers with dialogue that hooks from the start. Additionally, the pair shares tips around enhancing the customer experience during installation using quick video recordings, which just might help earn extra praise in your video testimonials.Introducing Video to Your Business StrategyIf you've never jumped into the world of video content creation, Nivar and Lopez offer simple solutions that give you the tools to launch immediately. Watch their GAF Real Talk LIVE episode for in-depth information and exact steps you can take to start creating your videos. You can even contact the pros for more guidance. Be sure to also follow GAF on Facebook for more Real Talk LIVE episodes and other quality roofing content.Remember, you don't have to go it alone. You can keep expanding your business power with the free trainings, education, and support available to GAF contractors through the CARE Contractor Training Center.

By Authors Annie Crawford

May 14, 2024

Aerial shot of roofers repairing homes in the Atakapa Ishak Chawasha community.
In Your Community

Helping the Atakapa Ishak Chawasha Tribe Protect What Matters Most

The Louisiana coast has seen several severe weather events in the last decade, which has made it difficult for many people to rebuild their homes and prepare for future storms. This was the case for the Atakapa Ishak Chawasha tribe, a small community accessible only by boat.The group Rebuilding Together New Orleans recognized the impact a joint effort could have on the region. Together with the GAF Community Matters initiative, and roofing contractor Sunbelt Roofs, the group collaborated with the Atakapa Ishak Chawasha tribe to replace five hurricane-damaged roofs in the tribe's coastal Louisiana homeland.Sowing ResilienceThe week-long roof rebuilding initiative was part of the GAF Community Matters commitment to repair or replace 500 roofs throughout the Gulf region. The goal was to further strengthen and empower the resilience of the families, shelters, and livelihoods of the coastal Atakapa Ishak Chawasha tribe.The Timberline HDZ® RoofCycle™ Series Shingle, which is made with recycled material, was used to protect these homes.Adapting Environmentally"We are stewards of the environment," said Rosina Philippe, a tribal elder of the Atakapa Ishak Chawasha tribe, as she spoke with GAF during the week-long rebuilding initiative. Over a millennium, the tribe has resided in the region, finding all it needs to feed and sustain itself from the environment.However, man-made conditions have significantly impacted the tribe's way of life. The once-forested coastal region is now a salt marsh area, devoid of fresh water and trees, due to levees along the Mississippi River and canals cut through the coastal landscape.These changes have made it "more of a challenge to find the food and plants and medicines that we depend on for our livelihood. But we have been finding them, propagating them, and sharing them with other tribes," said Philippe. "Our way is to accept the natural processes, not change them."Fortifying against Unpredictable WeatherIn addition to the tribe's changing landscape, "what we're dealing with is the unpredictability of the weather," said Philippe. Climate change can cause dramatic temperature swings, which can impact everything from the life cycle of the tribe's crops to the protection of its homes.Situated at the southeasternmost lands of Plaquemines Parish, fingerlike marshland trails out into the Gulf. The homes in the Atakapa Ishak Chawasha community are built on stilts along these watery paths and are accessible only by boat. These homes are often the first line of impact with hurricanes that rip through the Gulf of Mexico.Hurricane Ida—the fifth most expensive hurricane in US history—dealt the water-based community a devastating blow. For nearly two years, the hurricane's impact on tribal homes compounded with each subsequent storm because there wasn't an opportunity to repair its damage.Partnering for StrengthFortunately, through collaborative efforts between the Atakapa Ishak Chawasha, Rebuilding Together New Orleans, GAF, and Sunbelt Roofs, the opportunity to build tribal community resilience through new roofs became available. Bringing in roofing materials and roofers by boat, the Sunbelt Roofs team removed the storm- and hurricane-damaged roofs, repaired roof decking as needed, and installed new GAF roofing systems on the five homes.The roofing materials installed are designed to protect against volatile weather like hurricanes. To provide long-lasting protection against leaks and wind-driven rain, Sunbelt Roofs installed StormGuard® Film-Surfaced Leak Barrier and FeltBuster® Synthetic Roofing Felt. To help prevent shingle blow-off due to high-speed winds, Sunbelt Roofs installed Pro-Start® Starter Strip Shingles.The Timberline HDZ® RoofCycle™ Series shingles that were installed have Dura Grip™ Adhesive, which provides advanced protection from shingle blow-off and wind-driven water creating leaks or water damage.Building Communities TogetherThe initiative with the Atakapa Ishak Chawasha tribe is part of a comprehensive $25 million GAF commitment through 2025 to leverage roofing expertise, resources, and products to help support and empower resilient communities' fundamental needs. Through grants, in-kind donations, and hands-on support, GAF Community Matters is partnering with area organizations that know their communities' needs best.In the Gulf region, GAF partnered with organizations such as Rebuilding Together New Orleans, SBP, Good360, Habitat for Humanity, and Team Rubicon to rebuild or repair 500 Gulf region roofs, train a skilled workforce, and empower communities hard-hit by severe weather.Moving ForwardDespite the challenges of climate change and the changes in their physical landscape, Philippe said, "We still live a rich life here." As the environment changes, the tribe adapts, a demonstration of its resiliency. "These are the new norms that we are having to learn and document and chronicle, this is the information we'll have to pass onto our future generations so that they can continue to inhabit this area," she explained.To learn more about the resiliency work at GAF or to get involved, explore the GAF Community Matters initiative. Special thanks to the Atakapa Ishak Chawasha tribe, a member of the First People's Conservation Council of Louisiana.

By Authors Annie Crawford

April 16, 2024

Don't miss another GAF RoofViews post!

Subscribe now