Roof Raiser: How Dior Construction Is Giving Back to the Roofing Industry

By Annie Crawford 07-19-2023
QUICK SHARE
Tag Icon

"Everyone deserves a roof," says roof raiser Dior Vass of Dior Construction, "and we want to give it to them."

Thanks to hard work, a commitment to community service, innovative technology use, and ongoing contributions to the roofing industry, Dior's been nailing that goal since 2010. Learn how this GAF Master Elite Contractor* and his northern New Jersey company are raising the roofing game.

Raising the Roofing Workforce

Encouraging future roofers is one way Dior raises up the industry. At a recent GAF Roofing Academy course held at GAF headquarters in Parsippany, New Jersey, Dior shared industry insights and advice with an all-female class from Edison Job Corps.

Women are vastly underrepresented and underutilized in the industry and only comprise about 4.6% of roofers. Dior is helping encourage a new wave of skilled laborers by supporting the Roofing Academy as it teaches the necessary skills to enter the roofing industry.

"Making roofing more appealing and friendly to women opens up a whole new level of opportunities from a business perspective," says Dior. Whether they're going to install shingles, manage projects, or sell jobs, "not actively seeking women out is one of the biggest mistakes a business can make."

Dior is excited to see and support GAF making roofing more accessible to women through job training. "GAF Roofing Academy is really creating jobs and building the industry more than I've seen anyone else do," says Dior.

As an industry leader, Dior knows the learning never ends. He regularly has GAF come out to teach his staff and notes that "GAF is the world's largest roofing manufacturer and still takes the time to create programs that educate existing roofers."

Sharing the Keys to Success

How has Dior built such a successful company? Communication. "We've come to learn nothing is possible without it," he says. Along with strong internal and external communication, he attributes Dior Construction's success to people and processes.

Dior has a well-planned approach to hiring the right team members and implementing the right processes. "Without the right people, processes will never be followed," he says. And without the right processes, "you can have great people, but they might be on the wrong seat on the bus and not have the opportunities they need to excel in their lives and careers."

With solid communication, people, and processes, Dior's teams can provide "the highest level of quality and best service possible."

Advancing with AI Technology

To stay ahead of the curve, Dior Construction has been using artificial intelligence (AI). One example is its use of AI chatbots to provide instant answers to employees who need technical data. This saves his employees time and his company money.

"There are thousands of technical bulletins and guides and code books," says Dior. Instead of an employee needing to dig into online manufacturer libraries or search hard copies at the office, Dior uploads roofing resources into an AI database. "Now, the employee can ask detailed and technical questions to the AI like it's a real person, and the AI chatbot will search thousands of papers and quickly provide the correct answer."

Dior also uses AI to screen job applicants. "It costs us—and the applicant—time and money if we hire someone who's not the right fit," he says. Based on Dior's parameters, an AI program efficiently filters through job applicants, does a preliminary interview with them, and scores their resumes before they can progress to in-person interviews. "It's amazing," says Dior. "We wouldn't be who we are without our team. That's why it's so important to get the right candidate on board."

Giving Back to the Community

Since the company started in 2010, it has been involved in several programs to help provide safe, affordable housing to those in need. Some of these efforts are in partnership with GAF and Habitat for Humanity, where GAF donates roofing materials and a System Plus Limited Warranty, and Dior donates time and labor for the Habitat for Humanity roofing project.

Dior has also helped provide added rebates for US military troops. The GAF Roofs for Troops program offers a $250 rebate when eligible military troops install a qualifying roof system. Dior Construction then matches the GAF rebate, providing local military members with $500 savings total for their new roof.

Getting Involved

Dior is a true leader in roofing, from community service to empowering the industry and innovating new strategies for business success. Are you a contractor feeling inspired to get involved, too? Contact your local territory manager to see how you can help support your community, and look for a GAF Roofing Academy class in your area to help inspire future generations of roofers.

*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products.

ABOUT THE AUTHOR
Annie Crawford is a freelance writer in Oakland, CA, covering travel, style, and home improvement. Find more of her work at annielcrawford.com.
Don't miss another GAF RoofViews post!
LATEST UPDATES
Buildings are designed to keep the outside weather out and the inside space conditioned as the occupants desire. A building's enclosure or envelope is made up of multiple layers of materials with the goal of stopping the uncontrolled movement of water, air, heat, and moisture vapor.
Work is getting underway in Greater Charlotte, North Carolina, as GAF supports Habitat for Humanity with the 2023 Jimmy and Rosalynn Carter Work Project. The five-day build event began in 1984 when former President Jimmy Carter and former first lady Rosalyn Carter led a group of Habitat for Humanity volunteers to New York, building alongside 19 families in need of safe, affordable housing. For 36 years, the Carters have worked side by side with professional builders and volunteers at locations around the world to build and raise awareness of affordable housing.
Looking for the best roofing materials for your outdoor office, shed, or garage roof? It's not just about curb appeal—although looks are important. Learning about the materials to consider for your roof pitch can help you reduce the risk of roof leaks. You can also benefit by knowing when you need roof ventilation or drip edging, when to consider insulation, and how to calculate roof materials costs. Here are the key details to understand.
As a roofing professional, you likely field questions from curious homeowners from time to time. One of the trickier questions—because there isn't a definitive answer—is: "Can you put new shingles over old shingles?" The answer to this will depend on certain factors, and you can only provide a firm "yes" or "no" after inspecting an individual's roof.
Buying a roof online can be as easy as ordering from Amazon, thanks to a new online roofing platform by Gunner Roofing. Its industry-changing innovation won the Connecticut-based company the esteemed recognition of Cutting-Edge Contractor at the 2023 GAF WealthBuilder Conference and Expo in Austin, Texas.
If you operate in a hurricane-prone area, or a location that experiences severe, windy weather, you can provide homeowners with valuable peace of mind by informing them about the WindProven™ Limited Wind Warranty offered by GAF.1
This blog contains information created by a variety of sources, including internal and third party writers. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax or legal advice. GAF does not guarantee the accuracy, reliability, and completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content.

Interested in sharing or republishing our content? We kindly ask you to adhere to our guidelines.