For many roofing contractors, referrals generate the best business leads. But how much do you know about one of the most widespread forms of referrals: online reviews?You can boost your roofing reputation management by gathering, responding to, and sharing online reviews. Many business owners think of reviews as something outside of their control, but the truth is, you have the power to make online reviews work for you. Read on to learn how.

When you own a business, every minute counts. Inefficiencies can lead to wasted time or mistakes that slow down your sales cycle and impact your revenue.That's why using the right technology is so important. From appointment schedulers to cost estimating software, there are several digital tools for contractors that can help you manage your sales process more effectively.

At GAF's shingle manufacturing facility in Baltimore, Maryland there are several day-to-day responsibilities in addition to manufacturing, including materials planning, purchasing, and waste management, to name a few. Beginning in 2018, Baltimore's then-plant manager, Steve Ziegfeld, tasked the team with another challenge: focusing on their plant's waste streams in order to identify ways to make their operation greener and more efficient. Given GAF's long-time focus on sustainability and knowledge of Baltimore's environmental footprint, focusing on waste would result in the most significant improvements.

Often, when a homeowner calls you for a roof repair or replacement, time is of the essence. Maybe their roof suffered storm damage, or they're selling their home, or they've found a leak that's damaging their ceiling. Whatever the reason, these time-sensitive requests require contractors who can quickly provide a roof proposal and get to work.