Contractor using SmartMoney on mobile phone with homeowners

GAF SmartMoney

SmartMoney offers fast, in-home financing and payment solutions* to help move the job forward without the heavy lifting.
Get started

Add a bank to your toolbelt

Start driving sales with SmartMoney, the ultimate power tool.
​Powered by WEX, SmartMoney provides access to multiple, industry-leading lenders,* helping to unlock personalized payment plans for budget-conscious homeowners. Time to nail down the deposit? SmartMoney can also help simplify the pay with instant card, mobile check, and ACH processing.
*GAF does not provide financing, and any loan or other financing programs promoted by GAF are provided directly by licensed and regulated third party financial organizations unaffiliated with GAF. GAF SmartMoney is offered and serviced by WEX, LLC, d/b/a WEX, which is not affiliated with GAF and financed by lenders which are also not affiliated with GAF.
A contracter accessing the GAF SmartMoney dashboard on his device.

You don’t need to be fluent in finance to install a roof

WEX manages the entire process, streamlining the backend so roofers can spend less time on paperwork and more time on their craft.

Bottom line? SmartMoney offers contractors a competitive edge with high-value project funding, accelerated cash flow, and even offer built-in training and support from WEX.

Get started with SmartMoney

Sign up for a personalized demo from a representative. To be eligible, contractors must be in business for a minimum of one year and meet minimum sales criteria. There are no sign-up or cancellation fees.
Kae Rockow, of Rock & Tate Exteriors, LLC., giving a testimonal about using GAF SmartMoney

A contractor’s experience with SmartMoney

"Our cash flow is much better. The convenience of having financing tied to it all in one place helped us get our money faster and help us run our business more successfully."

Kae Rockow
Rock & Tait Exteriors, LLC

Additional GAF sponsored Financing Programs

GAF also offers competitive financing options through these additional trusted partnerships.
A Wells Fargo representative talking to a roofing contractor about financing options for homeowner customers.

Wells Fargo

When you choose customer financing from Wells Fargo Retail Services, you’ll enjoy low everyday pricing, volume rebates, pricing specials on our most popular plans, and no minimum annual volume requirement. Find out how you can help grow your business with Wells Fargo today!
A customer looking at GreenSky’s information on a tablet.

GreenSky™

The GreenSky® Program blends advanced and seamlessly integrated technology with a vast menu of financing options for the benefit of customers looking to improve their homes. Payment options offer qualified customers the flexibility they need to achieve their optimal home project.