RoofViews

In Your Community

Roofing Contractors Unite in Support of Habitat for Humanity

By Wendy Helfenbaum

June 29, 2021

worker operating saw on roof

Building community. That's what two successful businesses—Accent Roofing and Rhoden Roofing—aim to do throughout the year by boosting their participation in GAF's Habitat for Humanity Contractor program. The concept is simple: roofing contractors volunteer their time, labor, and expertise to a Habitat for Humanity project and GAF donates all of the GAF roofing materials used on the project.

These two companies have committed to impressive goals in 2021. Here's why they're doing it.

A Mission to Give Back

At Accent Roofing in Lawrenceville, Georgia, giving back is part of the overall business plan. For the past seven years, Accent has run Roofborn 101: For every 100 roofs installed, the company donates one for free to a family in need.

"I always say, 'We cannot afford to not be generous,'" says founder and president Tom Scribbins. "For every piece of new business that comes in, we feel a responsibility to return something."

When project manager Creighton Deasy joined Accent two years ago and suggested partnering with the GAF Habitat for Humanity Contractor Program, Scribbins was happy to scale up the company's charitable efforts.

"Creighton is the guru of benevolence around here," says Scribbins. "He's always on the lookout for philanthropic projects that are within our ability, and Habitat for Humanity has proven to be the real deal. They do a great job of vetting very deserving recipients. I put our best crews on the Habitat jobs because we want to look super professional, and we like giving our A-team a great opportunity to see that it's not just about putting roofs on for paying customers."

In December, Accent Roofing partnered with the Gwinnett Habitat For Humanity chapter to replace a 6,200-square-foot roof on the 82-year-old Harbins Community Center. "Gwinnett Habitat relies on contractors to donate their services to help us complete our homes. This has been especially crucial during the pandemic and the recent spike in construction costs. At least 20% of our construction cost is donated by local contractors. This allows us keep to keep our homes truly affordable" says Brent Bohanan, Executive Director at Gwinnett Habitat For Humanity.

"We've told Habitat to let us know when something cool comes across their desk," says Deasy. "We want to be first in line to help them out, and our goal is to do one roof with them per quarter."

"Goodwill is a gesture that you have to pass on. You have to practice caring for others on a regular basis," Deasy adds.

Accent Roofing started its fourth Habitat project in March, and Scribbins says having support from GAF is invaluable.

"Our local GAF rep, Ian Thomas, has been so instrumental; we've never felt more of a partnership with a manufacturer than we do with GAF," he says. "They're just so supportive at the distributor level."

Contractors Coming Together for Their Communities

In Wichita, Kansas, Rhoden Roofing is challenging other Master Elite GAF contractors to help complete 20 Habitat for Humanity projects in 2021.

Owner John Rhoden says his company first did a roof giveaway program over Christmas for a family in need in 2008. But when he learned about the GAF Habitat for Humanity Contractor Program in 2018 after becoming a Master Elite contractor, he says he realized his company could help more people.

Rhoden Roofing completed two Habitat for Humanity roofs in 2019. When Rhoden wanted to raise that number in 2020, he reached out to his GAF territory manager, Pat Campbell, for guidance.

"Pat told us if we wanted to do more, GAF would support us- which was awesome," says Rhoden. "The greater Wichita area serves us so well, and I think businesses have the responsibility to give back to those who may not have the means."

Supporting the community through donated services also helps drive more success for his company, he says.

"People like to know that the person they're doing business with cares about the community, and I believe certain customers will choose us because we support the Habitat for Humanity program," says Rhoden.

Habitat aimed to finish 20 roofs in 2021, a goal Rhoden knew his crew couldn't handle alone. So, he reached out to other GAF Master Elite contractors in the area—"Through the generosity and professionalism of Rhoden Roofing, Wichita Habitat for Humanity is able to complete more homes, and we are able to do so more safely and efficiently than would be possible without their partnership" says Ann Fox, Executive Director of Wichita Habitat for Humanity. With everyone chipping in, those 20 roofing projects are set to be completed this year at no cost to the homeowners.

Rhoden says he usually receives a photo of the new homeowners once they get their house, and he takes great pride in knowing his team played a part.

"Just seeing the smiling faces and knowing that we helped these people means a lot," he says. "Most of the people who get these homes are receiving them because they're also great people who do great things for others. So, it's great to kind of pay that back."

Rhoden wants to encourage more roofing contractors to get involved with the GAF Habitat for Humanity partnership.

"Giving back helps your company, so see this as an investment in your company," he says. "Because you're supported by GAF, you can get so much more done for a customer who really needs the help. It ends up being a win for the contractor donating their time. There's just no reason not to do it."

Roofing contractors can put their expertise to good use in their community, and GAF is proud to be a driving force in these efforts. Contact your local Territory Manager to find out more information about the GAF Habitat for Humanity Contractor program.

About the Author

Wendy Helfenbaum is a Montreal-based journalist, content marketing writer and TV producer who covers design, architecture, real estate, gardening and travel for many publications and brands, including Country Gardens, Metropolis Magazine, Realtor.com, Marriott Traveler, Costco Connection, Toll Brothers, PBS NextAvenue.org and many more. Wendy loves keeping up with current design trends and is addicted to home improvement DIY reality shows. Follow her @WendyHelfenbaum.

Related Articles

GAF Burgaw VIBE Group in front of a Habitat for Humanity build
In Your Community

How GAF's VIBE ERG Supports Veteran Employees and Their Local Communities

A group of local GAF employees in Burgaw, North Carolina, is making a difference for veterans and the community as a whole. In 2024 alone, Veteran Involvement Brings Excellence (VIBE) has undertaken several initiatives to give back to Burgaw as well as all who live and work there.Bill Price, GAF production supervisor II at the Burgaw manufacturing plant, is the champion for the group. He recently sat down to discuss VIBE's latest projects and share insight into its motivations.What Is the VIBE ERG at GAF?VIBE is an employee resource group (ERG) available for all GAF employees. It focuses on the needs of veterans who work at GAF, provides a place for employees to share their experiences, and helps foster opportunities for them to give back to their communities.Each GAF plant has a VIBE group and facility leader that organizes the team. GAF leadership supports each group and its community efforts.The VIBE ERG's mission is to create a supportive environment for veterans and active duty members from all military branches. The group's core values are integrity, duty, honor, and respect. VIBE provides personal support for members and helps them manage the realities of being a veteran, such as applying for benefits.Each VIBE group can work on or be involved in whatever projects they wish. While their primary focus is to support veterans, they also strive to give back to the local communities they live and work in.VIBE Projects in BurgawThe VIBE ERG at the Burgaw plant meets regularly to discuss the activities they want to get involved in. This year, the group has participated in several projects:17 GAF-employed veterans volunteered for the second annual Habitat for Humanity veteran's build, which GAF donated roofing materials for.Team members participated in a food and clothing drive for a local women's shelter.A local veteran service officer visited the plant to help workers learn about—and gain access to—benefits and resources.In honor of Memorial Day, VIBE provided an opportunity for volunteers to place flags at veterans' tombstones at Coastal Carolina State Veterans Cemetery and Wilmington National Cemetery.That's not all the group has planned for. Future initiatives include hosting Toys for Tots at the plant, adopting a highway in honor of veterans, representing GAF at a booth for the Burgaw Blueberry Festival, and continuing to support local veterans in need.How VIBE Impacts GAF and the CommunityThe Burgaw facility, which employs about 247 people, has one of the largest veteran groups within GAF, totaling 28 members. The facility manufactures ventilation products, such as roof vents, foundation vents, turbines, and heating and cooling ductwork."The group has brought the veterans at the plant together to work toward a common goal and also given everyone the comradery they were accustomed to from when they were in the service," Price says. "I think this has had an impact not only on the employees involved but also on the plant as a whole. All of us involved enjoy being part of the team and giving back to those in need."Price notes that each project the group has been a part of has been well received. "We received many thanks from the families that were receiving assistance from the Habitat build and also from the staff at the local women's shelter during the food and clothing drive," he says. "I have no doubt that as we continue to be involved with more events within the community, it will only get better."Giving Back While Looking AheadGAF believes in giving back to its employees and the communities they work in. VIBE is just one of seven GAF ERGs making a difference in team members' lives and those most important to them.Curious to learn more about the opportunities and culture at GAF? Visit our GAF Careers page.

By Authors Dawn Killough

August 09, 2024

GAF Community Matters team members repair a storm-damaged roof on a home in Puerto Rico
In Your Community

GAF Supports Puerto Rico Hurricane Recovery

As part of its mission to build resilient communities, GAF Community Matters has supported Puerto Rico hurricane recovery efforts through roofing material donations, roof installation trainings, and team members' hard work. This has had a multifaceted impact on the island and the people who call it home.Hurricane Maria Hit HardHurricane recovery services are needed as urgently today as they were in 2017 when Hurricane Maria struck, leaving behind 15-foot deep floodwaters, about $90 billion in damage, an estimated 2,975 lives lost, and the longest power outage in US history. For 11 months, residents waited for electricity to be fully restored.Short-term disaster relief poured in post-storm. But years after the news cycles ended, Puerto Rico still remains—metaphorically—underwater. Schools and hospitals have fallen into hurricane-related disrepair, and insufficient fixes to the power grid cause frequent blackouts and brownouts.To make matters worse, hurricane-damaged homes that weren't repaired suffer compound damage from years of subsequent storms and exposure.Puerto Ricans Stand StrongThe people of Puerto Rico are strong and proud, determined to rebuild. However, the availability of needed resources poses a considerable challenge.For many, the funds needed to repair an unsafe roof are simply out of reach. Economic opportunities are scarce, and the government is heavily in debt. The US Census Bureau reported that 42% of Puerto Rican people are in poverty.Unfortunately, lower-income Puerto Rican households most vulnerable to Hurricane Maria were also least able to recover from the financial strain of repairing storm damage. With wind speeds up to 155 mph, extensive flash flooding, and wind tunnels ripping through the mountainous terrain, homes throughout this area were no match for the Category 4 hurricane.GAF Helps Build ResilienceTo help those impacted, GAF partnered with Team Rubicon, local nongovernmental organizations, and community members through the GAF Community Matters initiative to assist in Puerto Rico hurricane recovery. Since hurricane Maria recovery efforts began in 2017, GAF has donated materials for over 500 roofs and helped install them, bringing relief and shelter to families all over the island.This work has meant more to this community than just keeping their homes dry. Mr. Alfredo—a homeowner who received a new GAF roof—said, "There is nothing more important in life than to have a place to come home to, spend quality time in, sit, and be at peace."For all of Puerto Rico's strength and perseverance, many families still live in unsafe conditions due to hurricanes. GAF can't stop storms, but it can help build resilience.To that end, in addition to installing roofs, GAF, through the GAF Community Matters initiative and GAF Roofing Academy program, provided free roof installation trainings to local organizations in vulnerable Puerto Rican communities. Educating communities on roof installation creates a greater ability to adapt and bounce back when the next storm hits.Joining the Effort for GoodIn addition to its focus on roofing innovation, GAF remains committed to partnering with local organizations to build resilience in communities across the country. Team members will continue to donate time and materials to support and strengthen communities wherever the need may be.Curious to learn more about this project and other initiatives GAF is involved in? Explore GAF Community Matters.

By Authors Annie Crawford

August 07, 2024

A Puerto Rico resident outside of his home being repaired by GAF and Team Rubicon
In Your Community

How GAF Contributed to Puerto Rico Hurricane Relief Efforts

Several years after Hurricane Maria struck Puerto Rico in 2017 and caused around $90 billion in damage, residents were still working to repair their homes and rebuild their communities. Subsequent storms further damaged unfixed properties and the power grid continued to suffer frequent blackouts. As a result, many families were living in unsafe conditions.In response, GAF, through our Community Matters initiative partnered with Team Rubicon and local nongovernmental organizations to provide Puerto Rico hurricane relief. GAF donated roofing materials, roof installation trainings, and hundreds of hours of volunteer labor toward the Puerto Rico hurricane relief effort. Since 2017, GAF has continued its commitment and has donated materials for over 500 roofs and helped install them all over Puerto Rico.Video TranscriptEnglish Translation: The storm came and took my home. If I would have been home during the storm, then I wouldn't be here speaking with you. [00:00:07]A lot of the homeowners either are financially short or just don't have the capabilities to do it themselves. We're able to provide the work and the labor for them and just help them out however we can.[00:00:21]It's really important to us that we are always putting the highest quality materials into these homes.Yesterday, we were at el Barrio Consejo en Guayanilla, and we were teaching ProTechos, Team Rubicon, and members of the local community how to apply GAF roof coatings. After we finished our coatings portion, we actually did a Liberty rolled roofing. GAF had donated in the past material for about 500 homes that have been done for Team Rubicon.[00:00:48]English Translation: There is nothing more important in life than to have a place to come home to, spend quality time, sit and be at peace.

By Authors GAF Roof Views

July 26, 2024

Don't miss another GAF RoofViews post!

Subscribe now