January 09, 2013 12:00 AM

GAF Creates First Ever Virtual Home Remodeler App With “Instantaneous” Roof Mapping Feature

GAF, North America’s largest roofing manufacturer, proudly announces another industry first: an iPad Virtual Home Remodeler application with “instantaneous” roof mapping capability. This app has the potential to revolutionize the in-home selling process for contractors who are looking to build their business.




Until now, the ability to allow a homeowner to preview different shingle styles and colors on an actual image of their home has been constrained by a contractor’s ability to “map” the homeowner’s roof using complicated, time-consuming software. Using innovative technology, GAF has developed an app that allows a contractor to take a photo of their prospect’s house, then quickly and accurately map the roof with just a tap of the screen. The homeowner can then select and apply any GAF Shingle with a single touch. This app will help GAF contractors demonstrate the beauty of GAF Shingles and eliminate one of the biggest impediments to closing the sale: answering the question, “How will it look on my house?”




“This is the first program to allow a homeowner’s own home to be captured on a convenient, portable device in real time, and to allow the contractor to show them what their home would look like with different styles and colors of roofing shingles applied," stated Leslie Franklin, Product Manager at GAF. “This can revolutionize the contractor selling process and give GAF factory-certified contractors a distinct advantage in the marketplace."




The GAF Virtual Home Remodeler iPad app will be available through the Apple App Store and is exclusive to GAF Master Elite and Certified Contractors. Contractors who are interested in joining the GAF Contractor Certification Program should contact their local GAF Territory Manager.


About GAF

Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.

With a focus on social responsibility, GAF has developed Advanced Protection Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.

For Press Inquiries:
Alyssa Hall, Corporate Communications

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