July 22, 2010 12:00 AM

GAF-Elk Introduces The Industry’s First Truly Affordable Luxury Shingles

GAF-Elk scientists have developed the industry’s first truly affordable luxury shingle—but without the luxury price tag. Designed after GAF-Elk’s popular Camelot® Lifetime Designer Shingles, GAF-Elk’s new Camelot® 30 Designer Shingles offer dimensional appeal, striking color blends, durable construction, and a luxury look, yet cost only slightly more than standard architectural shingles. They offer GAF-Elk’s transferable 30 year limited warranty. 

Finally, professional contractors looking for a way to differentiate their business have an affordably priced alternative to standard architectural shingles. “We’re excited about the launch of Camelot 30,” stated Emily Cavanagh, Sr. Product Manager at GAF. “The initial interest in this shingle has been tremendous, as it allows contractors to offer a luxury alternative to their customers at a very affordable price point.” 

Camelot® 30 Designer Shingles incorporate GAF-Elk’s proprietary Advanced Protection technology, reducing unnecessary filler while improving the performance of the shingles. As with all GAF-Elk shingles, Camelot 30 shingles pass ASTM’s two toughest wind tests: ASTM D3161 Class F 110 mph and ASTM D7158 Class H 150 mph.

Camelot® 30 Designer Shingles come with a 30 year limited transferable warranty with Smart Choice® Protection covering material and installation costs for the first five years. They carry up to 110 mph wind coverage, depending on installation (see ltd. warranty for complete coverage and restrictions). Colors available are Barkwood, Antique Slate, Weathered Wood, Charcoal, and Shakewood and all come with StainGuard® Protection to help protect against unsightly algae stains.

To learn more about the Camelot® 30 Designer Shingles, visit the Camelot 30 section.

About GAF Materials Corporation

GAF Materials Corporation is the largest roofing and ventilation manufacturer in North America, with sales of nearly $3 billion annually. The company's products include a comprehensive portfolio of steep-slope roofing systems (marketed under the GAF-Elk brand) and low-slope roofing systems (marketed under the GAF brand), which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.

With a focus on social responsibility, GAF-Elk has developed Advanced Protection shingle technology, which provides superior durability and wind resistance, while reducing the use of scarce natural resources. 

The Company also supports the industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 100,000 professionals. CARE's mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. 

For more information contact:
Alyssa Hall, Corporate Communications Mgr.

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