POSTS BY Karen L. Edwards
 
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Karen L. Edwards

Karen L. Edwards is a freelance writer for the construction industry and has a passion for roofing, having worked in the industry for 20 years.

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With nine out of 10 Americans using email, it's a great way for contractors to reach and engage with potential customers.Email can help your business generate qualified leads that could turn into customers—but shooting off random marketing emails could repel potential customers rather than attract them. That's why your business needs a lead nurturing strategy. A thoughtful strategy will allow you to engage prospects with relevant messages that encourage them to seek out your services or schedule a consultation for a roofing estimate.
What are the key material properties?In a previous article the use of thermal inertia to slow down heat flux through a roof assembly was discussed. In buildings where air conditioning costs dominate and heating use is relatively low, higher thermal inertia assemblies can potentially improve energy efficiency. This is particularly the case of buildings such as offices that are only occupied during daylight hours. Thermal inertia could delay the transmission of heat into a building towards the end of the day, increasing thermal comfort and allowing facility managers to reduce cooling during the day.
COVID-19 has wreaked havoc on many businesses, including roofing companies. A study by the Society for Human Resource Management revealed that 62% of small businesses have seen drops in revenues since the pandemic began. Using roofing marketing to increase your customer base has never been more important.
My whole career has been focused on innovation, on developing and delivering exciting new technologies and products. That's led me to also devote considerable time and energy to thinking about—and working to build—organizational cultures that foster truly transformational innovation. Along the way I've learned a few things.
Thermal insulation is an important part of commercial roofing assemblies. As with anything, there are ways to design with and install polyiso insulation — a better way, a best way, and many variations in-between! What may be best in terms of lowest up-front costs, may prove only good or worse over the long-term life of the building.
When it comes time to talk to a contractor about doing a residential roof repair or replacement, it's good to know the different parts of a roof and the components of a roofing system.Important Structural Components Below the Roof
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