By the time a potential customer reaches out to you, they've likely already researched several roofing contractors. Your business faces competition right from the start—how do you edge out multiple competitors and close the sale? In many cases, these efforts hinge on a fast response to lead management.
Good employees are key to building a successful contracting business—but recruitment and retention don't happen all on their own. Employee rewards and recognition programs can help you foster workplace loyalty and strengthen employee retention, and there are many ways to reward your staff and crew for the work they do every day.
When a homeowner needs a roof replacement or repair, searching online will show them hundreds of local roofing companies. How do you stand out in such a crowded field? It takes a strong brand identity to level up your roofing marketing. Whether you're a small or large contractor, here are some best practices for how to brand your business and attract more customers.
Recent data from National Women in Roofing shows women make up just 0.5% of professionals in the roofing industry. While more women have entered the trade, the industry still faces a large gender disparity.