In Your Community

Why You Can't Miss the Northeast Latinos In Roofing Summit & Expo

By Kristen Kruczowy

July 17, 2026

2026 GAF Latinos In Roofing Northeast Summit & Expo

The numbers don't lie. Over 775 professionals showed up in Atlanta. More than 600 packed into Los Angeles. Year after year, city after city, the GAF Latinos In Roofing Summit & Expo keeps growing — because this community keeps showing up for each other.

Latinos In Roofing 2025 in Atlanta, GA

Now it's the Northeast's turn.

The 2026 GAF Latinos In Roofing Northeast Summit & Expo is coming, and if you're a Latino roofing contractor, installer, or business owner in the region, this is the event you've been waiting for.

👉 Register Now

What Is the Latinos In Roofing Summit & Expo?

Since GAF launched Latinos In Roofing in 2022, it has become one of the most powerful forces for growth in the Hispanic contractor community. What started as a single expo in Frisco, Texas has expanded into a nationwide movement, bringing together roofing professionals from coast to coast for education, networking, and real business transformation — conducted in Spanish.

This isn't your typical industry trade show. Attendees consistently describe it as something different: "electric, comforting, inspiring, futuristic, and full of great people." One repeat attendee put it simply: "Every time I come here, I learn new things... to refine, refine, and refine my company."

Education That Actually Moves the Needle

An education session at Latinos In Roofing Atlanta

Sessions are designed for contractors at every stage — from installers just starting out to business owners ready to scale. This summit offers the following topics:

  • Single Ply TPO - Systems 101

  • Single Ply TPO: ASCE 7-10 & 7-16 Codes

  • The 4 Drivers of Business Growth

  • The Evolution of Insurance

  • Liquid Applied Systems 101

  • 201 Continuous Roofs

  • Where Do Leads Come From?

  • Maintenance = Profit: The Formula for Growth and Success in Commercial Roofing

  • Stop Giving Away Your Money: The Art of Maximizing Your Commercial Claims

  • The Power of a Sales Process

  • Use AI to Strengthen Your Marketing and Sales

  • Why GAF?

All sessions are offered in Spanish, ensuring every contractor can absorb, apply, and succeed.

Networking That Builds Real Relationships

The event kicks off with a pre-summit reception the evening before — a chance to meet fellow contractors, share experiences, and build the kind of connections that turn into referrals, partnerships, and friendships that last years. With Latino-owned businesses representing 21% of all U.S. roofing contractors, the people in that room are your community.

Latinos In Roofing Atlanta 2025

Product Demos & Educational Training

Walk the expo floor and get hands-on with GAF's latest roofing products and systems. Ask questions directly from the people who build them. Want more? Attend live training classes on topics like Business Acumen, Sales Development, and more. Learn what's next for the industry before your competitors do.

Why the Northeast Is a Big Deal

The I-95 corridor is one of the most active roofing markets in the country. Dense housing stock, aging roofs, unpredictable weather — nor'easters, freeze-thaw cycles, ice damming — all create constant demand for skilled, knowledgeable contractors. Add in the region's large and growing Latino contractor community, and the opportunity is massive.

This Summit is tailored to you and your market. Local code requirements, climate-specific installation techniques, Northeast business dynamics — the content isn't generic. It's relevant.

This Community Is the Future of Roofing

Alan Lopez, GAF Director of Learning and Development for Latinos In Roofing, said it best: "We've given a voice to those who didn't have one. We're engaging with contractors in a way we've never done before — effectively, respectfully, and profitably."

Luis Velasquez of Entrenando Latinos In Roofing echoed the sentiment felt by so many first-generation contractors: "When we manage to understand what is going on and how we can put it into practice, it is a complete gain. When we put knowledge in our head, the head will put money in our pockets."

That's the spirit of this event. It's not just about learning roofing — it's about building the company beneath it.

Latinos In Roofing 2023 Group Shot

What's Included

  • Full-day education and training program in Spanish

  • Pre-summit networking reception

  • Expo floor with product demonstrations

  • Access to GAF CARE training resources

  • Opportunity to earn GAF learning credits (Master Elite® contractors)

  • Community, culture, and connection with hundreds of fellow Latino roofing professionals

Don't Wait — Secure Your Spot

The West Coast sold out energy. Atlanta brought 775 pros under one roof. The Northeast is next — and this one is going to be something special.

Whether you've been to a Latinos In Roofing event before or this is your first time hearing about it, there's a seat at this table for you. Come ready to learn, ready to network, and ready to level up.

Register for the 2026 GAF Latinos In Roofing Northeast Summit & Expo →


About the Author

Kristen Kruczowy is the Editor-in-Chief of RoofViews at GAF. With 15 years of experience in external communications, she has created content for brands like Disney and Lancôme. A former magazine editor with a journalism background, Kristen helps homeowners make informed decisions about protecting what matters most

This blog contains information created by a variety of sources, including internal and third party writers. The opinions and views expressed do not necessarily represent those of GAF. The content is for informational purposes only. It is not intended to constitute financial, accounting, tax, or legal advice, or professional design advice as to any particular project. GAF does not guarantee the accuracy, reliability, and completeness of the information. In no event shall GAF be held responsible or liable for errors or omissions in the content or for the results, damages or losses caused by or in connection with the use of or reliance on the content. Consult a design professional to ensure the suitability or code compliance of a particular roofing system for any particular structure.