If your goal is to drive interest in your roofing business through marketing, consider that 59% of respondents in a recent survey said email marketing influences their purchase decisions. On top of that, 78% of marketers saw an increase in email engagement over the course of 2019.

2020 was a tumultuous year, full of unknowns and adjustments—some natural and others forced by the pandemic. So, what are the most important lessons learned in 2020 that we can apply to the year ahead?

2020 has been a year of monumental change, pushing many companies to consider how they can be better, how they can do things differently, and—most importantly—how they can help.Corporate social responsibility (CSR) efforts allow GAF to bring about meaningful change in the communities it serves and within its own company. Here's a look back at some of the ways GAF has made a positive impact on more than 6,000 families this year.

Ready for winter? Along with family and festivities, winter roof maintenance can help ensure a safe, memorable season. Your roof works hard to protect your home from snow, rain, and storms. Taking time for simple winter roof maintenance can help prevent leaks and roof damage before they occur.