Attract more customers with email
Email marketing is part art, part science. If you want to earn a greater ROI for your email marketing efforts, here are some best practices to keep in mind.
Make a Strong First ImpressionYour subject line should include the most important information to let your recipient know why they need to open this message.
To attract new customers, focus on making your email contents engaging and relevant to your audience. Here are some tips:
Creating Engaging Email Content
- Focus on the customer, not yourself: Your email marketing campaigns should focus on the needs and concerns of your customers—and not just tout your business.
- Shorter is better: Studies show the most effective length for a marketing email is between 50 and 125 words.
- Get visual: Consider including images of past roofing projects to demonstrate what you can do.
- Include a clear call to action: Invite your readers to take the next step with a clear call to action like “Schedule a Free Estimate.”
Read more on how to attract customers with email marketing here.