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Marketing Solutions for Roofers

Best Practices for Your Roofing Website

Launching a roofing website for your company is one of the best ways to promote your business. While you don't have to be a web designer to create a good website, there are some best practices you’ll want to know. Here are three ideas to keep in mind when building your site.

Design
Your homepage design sets the tone for your online sales pitch. It should be attractive and easy to navigate; showcase your company logo; and should feature images that represent you, your crew, and examples of your best work.

Be sure it looks as good on a phone or tablet as it does on a desktop, since that’s where more and more people access the web.

Content
Depending how much you have to say, you can dedicate individual pages to topics like available services, company history, and contact information. Make sure each page is linked in the main navigation menu. If available, include information like testimonials, warranty options, promotions, and video of your best work.

Search Engines
Search engine optimization (SEO) affects how well your site ranks in search results: a higher ranking can turn into more potential leads. One key way to improve your site's SEO is to optimize your pages for local search by including your business name, address, and phone number throughout your site.


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The information made available on or through the GAF Marketing Solutions page is provided for general guidance and informational purposes only. It is not intended to constitute financial, tax or legal advice. You should not take, or refrain from taking, any action based on its content. We do not guarantee the accuracy of this information or any results therefrom, we assume no liability in connection with the content, and we are not responsible for any errors or omissions or for the results obtained from the use of this information.