Digital Media For Roofers
Here are some of the key types of advertising formats and channels you can consider that could help you achieve more visibility for your business.
- Organic Marketing: Organic marketing means driving business naturally over time, without spending any money. Organic tactics like sending out emails and posting a blog or social media, can help increase your brand recognition and boost your business.
- Paid Social Media: Paid promotional posts on Facebook, Instagram and other online platforms get displayed in user newsfeeds, and can often be targeted so you can find users who are most likely to become your next roofing customers.
- Paid Search Advertising: Paid search advertising is also known as pay-per-click or PPC advertising. When someone types in certain keywords in search engines like Google, your ad can be displayed at the top of the search results.
- Online Display Advertising: Perhaps the most “traditional” of your digital options is the banner ad, which can showcase your company on relevant websites using impactful graphics and copy.
These are just a few of the wide range of advertising options you might consider. For a more comprehensive discussion, read the full Roof Views post here.