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Education and Training

GAF DuraGrip: Your Home's Hidden Guardian
Is your roof ready for the next big storm? Come take an inside look at GAF¹s Duragrip adhesive and meet, Your Home's Hidden Guardian? You may think it can’t happen to your home because you don’t live in a hurricane prone area, but damage from high winds can occur almost anywhere. In fact, the Institute For Business & Home Safety estimates that more than 60% of U.S. homes are vulnerable to damage from high winds. And the EPA reports that hurricanes and tornadoes cause more than $6 billion in damage every year in the U.S. Coastal and tornado-prone areas are particularly susceptible to damage from storms, but even many inland areas have pockets of high wind that can damage your roof. You buy homeowner’s insurance to protect your home and property. But there’s another type of insurance that you’ve probably never thought about—the insurance and peace of mind that a quality, watertight roof can give to you and your loved ones. Your roof is the only thing that stands between you and some of the toughest forces Mother Nature can dish out. Why take a chance? Especially with roof-damaging winds, that can pop up just about anywhere. With these dangers lurking behind the next storm, it’s more important than ever to ensure that a shingle will stay in place on your roof. When wind approaches a roof it accelerates and as it hits the roof the wind speed is up to 250% greater than the ambient wind speed. This creates increased uplift that can place additional stress on the most susceptible parts of a roof—the point where shingles overlap. Roofing contractors believe that the most important part of a shingle is the self-sealing adhesive. That’s the glue that locks the shingle in place on your roof and helps to resist Mother Nature’s best attempts to blow them off—leaving your home and cherished possessions at risk. At GAF, North America’s largest roofing manufacturer, protecting people’s homes has been our business for 125 years! Our experts know just how critical a watertight roof is, and that’s why we have put so much research into making sure that your shingles stay locked in place throughout their lifetime. The result of this research and tests under a variety of conditions is DuraGrip adhesive. How does it work? After Installation, Dura Grip® adhesive is activated by the sun’s rays to create a tough bond that helps prevent the shingles from lifting up in high winds. In lab tests DuraGrip outperforms competitors’ adhesives in a key test that simulates what would happen if a shingle encountered an uplift force from wind in sub-freezing weather. Not only did Duragrip survive this severe test, it also proved to be nearly 70% stronger than the only other competitor that also survived the test. The advanced quality of Dura Grip® adhesive is added insurance that your roof will be tough enough to take it when you need it most. In fact, ALL GAF-Elk shingles are independently tested to pass the industry’s two toughest wind tests created by the American Society of Testing and Materials. The ASTM’s tests require shingles to withstand 110 mph wind for a full two hours and weather the brute force of 150 MPH wind gusts. These are the type of winds produced by Category 3 and 4 hurricanes. Incredibly, every GAF shingles passes these two critical tests—and we were the first manufacturer who can make that claim. That’s not surprising. GAF was the first roofing manufacturer to introduce a shingle adhesive and has perfected its DuraGrip formulation for optimum performance. Dura Grip® adhesive has undergone thorough testing to make sure it maximizes its holding power even in the worst weather conditions. When you want insurance that your roof can take it, don’t settle for less than roof shingles with Dura Grip® adhesive—your out-of-sight roof guardian.
GAF Advanced Protection Shingles Promo
GAF Advanced Protection Shingles. http://www.gaf.com/aps/Default.aspx
Natures Neighbor - SGI
SGI’s quarry has been here for 90 years, mining the products that get transformed into America’s most popular roofing materials. We came here for the special rock native to this area. It’s one of the hardest materials on earth. And it makes roofing last like nothing else. We quarry it, crush it, color it, and fire it to a bright, durable finish. Mineral granules like SGI makes can do amazing things. They can make a roof pretty. They can keep it cooler in hot weather, help it last longer, and protect most families’ biggest investment. SGI granules come from America’s heartland: Visit us, and you’ll meet second and third-generation employees. We bring a lot of science to our work. The pigments that make our granules beautiful are chemically inert and better for the environment. And, wherever we work, we return the land to a natural state – that’s our promise. The communities where we work are our home, and nature is our neighbor. We take good care of the land we use. And we take good care of our customers. We’re SGI.
Gaf - Everguard TPO roofing
Watch this promo explaining why to use Top Coat.
GAF Brand Build Blocks
A brand is the sum of all you do that sets you apart. It's the good things from the past that never change. It's your latest innovation. A great brand listens; it makes customers part of the process... because nobody succeeds alone. A brand is all the conversations that go on around your products. It's people telling people this, is the one you can trust. That's the kind of brand we're building at GAF. Nobody works harder to transform homes, touch lives, and make their partners successful. The power of GAF is the power of Trust...and we're putting it to work for you. Isn't it time to start building your business with GAF?

Television Appearances

GAF Scary Experience Dog Commercial Trilogy
Jesse the Jack Russell Terrier appears in the new GAF commercial called "Scary Experience" for Timberline roofing shingles.
GAF $200 Prepaid MasterCard for The Home Depot
Buy 2 pallets of GAF Timberline shingles with Advanced Protection at The Home Depot between May first and June fifteenth and earn a $200 Prepaid MasterCard. Go to HomeDepotRebates.com for details and conditions. Only valid for purchases in Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Nebraska, Ohio, or Wisconsin. Requires mail-in or online redemption. Both pallets must be bought in one transaction. Card issued by J.P. Morgan Chase Bank, N.A.
GAF's Scary Experience .m4v
Jesse the Jack Russell Terrier appears in the new GAF commercial called "Scary Experience" for Timberline roofing shingles.

Testimonials

Top 10 Reasons to Work With GAF
What does GAF have to offer your roofing or distribution business? More than you can imagine! Check out this video for all the amazing program and capabilities GAF can bring to the table for you.

Product Overview

GAF - A Roof Overhead
Promo for GAF'S Timberline shingles.

Conferences and Events

GAF/Live from 2015 IRE: TPO Results
GAF reported live from this year’s IRE in New Orleans. Check out eye-opening research results about the long-term performance of major TPO brands.
GAF/Live from 2015 IRE: Steep Slope News
GAF reported live from this year’s IRE in New Orleans. Check out what’s new at GAF on the Steep Slope Side of the business.
GAF/Live from IRE: Low Slope News
GAF reported live from this year’s IRE in New Orleans. Check out what’s new at GAF on the Low Slope Side of the business.
GAF/Live from 2015 IRE: Training News
GAF reported live from this year’s IRE in New Orleans. Check out what’s new at GAF – including a Military training program and job board.
GAF/Live from IRE: Accurence Interview
Interview with Accurence live at the International Roofing Expo.
GAF/Live from IRE: Equiptor Interview
Interview with Equiptor live at the International Roofing Expo.
GAF/Live from IRE: Hapco Interview
Interview with Hapco live at the International Roofing Expo. Learn how to reduce hand welding.
GAF/Live from IRE: OMG Interview
Interview with Matt from OMG live at the international roofing expo.
GAF/Live from IRE: Surefire Social Interview
Interview with Surefire Social live at the International Roofing Expo
GAF/Live from IRE: Roofer's Choice Interview
Interview from Roofer's Choice live at the International Roofing Expo. Find out what benefits contractors can receive.

Installation

How To: Install Flashing on a Roof
GAF- Mastering The Roof (chapter 13) Flashing is used to seal and protects joints in a building from water penetration by direct the flow of water away from these otherwise vulnerable areas. For Flashing to function properly it is important that it is installed correctly
How To: Install GAF Starter Strips Roofing Shingles
GAF - Mastering The Roof (chapter 09) This video demonstrates the proper installation technique for GAF starter strips; a superior alternative to starter shingles • Starter strips are important for wind resistance • Use WeatherBlocker or ProStart starter strips. One of the most common sources of failure in a roof system is the improper installation of starter shingles. This starter course is very important, especially for wind resistance. GAF offers Pro-Start and WeatherBlocker starter strips that are manufactured with a perforated line. This feature is a real time saver by eliminating the need to manually cut and cleanup shingles tabs. Along with convenience and savings; the Pro-Start and WeatherBlocker products utilizing advanced Dura Grip adhesive to achieve maximum protection against wind blow-offs. Now that we have covered the importance and benefits of GAF precut starter strips lets take a look at they install. For shingles exposure less than six inches, the use of either Pro-start or Weatherblocker starter strips can be used. For such applications; begin by separating the strip at the perforated line. When applying shingles with exposures greater than 6 inches, such as the Camelot collection, only full un-split WeatherBlocker starter strip can be used. Place the appropriate sized starter strip with the sealant facing up at the eave edge. For proper water drainage, Both Pro-Start and Weatherblocker starter strip require a one quarter to three quarter inches overhang at all eave and rake edges. Every Starter strip requires a minimum of four nails driven in a linear fashion one and a half to three inches above the shingle's bottom edge. Begin with the first nail at a distance of one and a half to three inches from the beginning side edge. Space the remaining three nails ten to twelve inches from the previous nail, and the fourth nail one to two inches from the ending edge. When installing Metric dimensioned shingles, you must trim five inches off the first WeatherBlocker starter strip or three inches off the first ProStart starter strip. This critical step ensures that the starter strip butt joints and overlapping shingles butt joints are off-set a minimum of four inches. Depending on the length of the shingle being installed, A 10 to12 inch section of starter strip may periodically need to be cut and installed to meet the required 4 inch offset. Fasten the adjustment starter strip with two nails one to two inches from each side end. For maximum wind resistance, starter strips should be installed along all rake edges. Begin by laying the strip with the sealant side up, closest to the rake edge. Position the starter strip so that it overlaps the eave starter strip by at least three inches. As with the eave edges, the Starter strip must overhang the rake edge one quarter to three quarters of an inch. Begin the line of nail fasteners one to two inches from the side edge of the starter strip, and one and a one half to three inches from the rake edge. Complete the rake edge starter course by nailing along a vertical line every ten to twelve inches up the rake until reaching the ridge.
GAF Timberline Shingles Installation Guide (Chapter 11 Spanish)
GAF- Mastering The Roof (chapter 11) This video demonstrates the proper installation technique for Timberline® Shingles. GAF - Hágase un experto en techos (capítulo 11)
How To: Installing Drip Edge on a Roof
GAF- Mastering The Roof (chapter 05) The drip edge is critical to provide a finished look and to add waterproofing.
How To: Install Flashing on a Roof
GAF- Mastering The Roof (chapter 13) Flashing is used to seal and protects joints in a building from water penetration by direct the flow of water away from these otherwise vulnerable areas. For Flashing to function properly it is important that it is installed correctly
GAF How To: Installing Woodland Roofing Shingles
This video demonstrates the proper installation technique for Woodland™ Shingles. Designed after the look of hand-cut, European shingles, Woodland™ Shingles combine rustic charm with 21st-century style that will make your home look spectacular. And for only pennies-a-day more than standard architectural shingles. They're also backed by a Lifetime ltd. warranty from GAF, North America's largest roofing manufacturer.
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