Through the Storm

Storm resources for contractors

How to Market Your Business in a Storm

Responding to customer needs after a storm requires know-how and preparation. That’s why GAF is here to help you before, during and after.

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Canvas for Leads

Weather platforms like GAF WeatherHub can help you identify neighborhoods in need of your services.

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Differentiate Yourself

Your first impression has a huge impact. Think about your appearance, where you stand, and what you’re going to say.

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Tradespeople like painters, landscapers and siding installers, as well as civic organizations, all provide terrific opportunities.

Advice from a specialist

Storm restoration specialist, Wade Baughn, shares tips for successfully marketing your roofing services after a storm.

GAF Resources to Help You Through the Storm
GAF programs and platforms can help you respond to storms faster and serve your customers more efficiently.

Provide complete, accurate roof measurements remotely, in as little as an hour, starting at $15.

Learn More

Get to customers when they need you most with this all-in-one weather platform built for contractors. 

Tips for Navigating the Insurance Process


  1. It’s the customer’s decision. When you meet with the customer to determine if there's actual damage, the customer will need to decide whether to make a claim. It's not the contractor’s decision. 


  2. Be fully prepared when meeting with the adjuster. Be very detailed, and be ready with accurate facts about the weather damage situation in the area. You should also know the local codes, manufacturers’ requirements and specifications, and even what manufacturer’s product is currently on the roof. 


  3. Carefully review the insurance scope of loss. This detailed description of the amount and type of damage includes the quantity and quality of materials and the current cost of those materials and labor, according to the insurance company. Take the time to read it thoroughly, understand it, and note anything that might be missing from it.


  4. Offer financing options. Many homeowners may not be able to cover their deductible, so it’s important to be able to offer financing options. Consider learning more about GAF SmartMoney, a complete paperless payment solution that lets you accept any form of payment, as well as process financing applications right away, in the customer’s home. 


Reviewing the Insurance Estimate

What do you do when the insurance estimate doesn’t match what you believe needs to be done? Chad Conley, CEO of Complete Roofing GAF, offers some tips for reviewing and correcting the estimate.  


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Check for Missing Components

Some items that may be missing are drip edge, starter shingles, valley material, ridge cap shingles, step flashing, chimney flashing, exhaust cap and pipe jack.

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Check the Date

Material prices may vary throughout the year, so make sure the estimate is based on the most current pricing available.

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Be Confident and Speak Up

As a professional roofing contractor, feel confident explaining what needs to be done, and be willing to correct any adjuster oversights.

How to identify hail damage on a shingle

DON’T look exclusively for granule loss. Granule loss is just one indication of impact damage. A direct impact may not dislodge an immediately noticeable amount of granules.

DO slow down and look for indentations in the shingle. They will often be circular and may indicate a direct strike by a hailstone traveling at terminal velocity.

GAF in the community with Team Rubicon

Team Rubicon serves communities by mobilizing veterans to help people prepare, respond, and recover from disasters and humanitarian crises. GAF aims to shorten the road to recovery for communities hit by disasters. This year GAF will be helping Team Rubicon support at least 40 disasters throughout North America.

Get there with GAF.

In this business, you get to choose your own path. Whether you just want to choose the best materials for your customers or plan to become GAF factory certified. Whatever your goals, GAF has programs that can help you get there.