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If your goal is to drive interest in your roofing business through marketing, consider that 59% of respondents in a recent survey said email marketing influences their purchase decisions. On top of that, 78% of marketers saw an increase in email engagement over the course of 2019.
COVID-19 has wreaked havoc on many businesses, including roofing companies. A study by the Society for Human Resource Management revealed that 62% of small businesses have seen drops in revenues since the pandemic began. Using roofing marketing to increase your customer base has never been more important.
My whole career has been focused on innovation, on developing and delivering exciting new technologies and products. That's led me to also devote considerable time and energy to thinking about—and working to build—organizational cultures that foster truly transformational innovation. Along the way I've learned a few things.
As the temperature drops and the snows start to fall in parts of the country, many homeowners are putting their roofing projects on hold until the spring. Roofing contractors in cold-weather regions often find themselves with some extra downtime in the winter, but just because there are fewer jobs doesn't mean there's nothing to do. Instead, now is the perfect time to think about strategies to help grow your business or perfect your craft.

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