Overview
About Us
The Badger Company is committed to informing property owners on the best products that the industry has to offer. We ensure excellence through high caliber workmanship and honest communication. This is the foundation on which we build our relationships. We have been helping homeowners protect their biggest investments for over 20 years in Wisconsin! Consider us for your homes new roof, roof replacement, siding and gutter needs. If you have an upcoming project, we would love the opportunity to provide an estimate! Let The Badger Company help you today!
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Customer Reviews
"This is a late review. We were very lucky to have The Badger Company repair our roof before the cold weather started. They were able to work around the weather and fix our roof in November 2022. They communicated with us through the entire process and they helped us figure out what roofing shingles would work. The roof repair took less than a day and everything was thoroughly cleaned up. Thank you so much!"
"I have been delivering shingles, multiple times a week, to Badger for a while and they are my favorite stop. Tyler and Nick are friendly, professional, helpful, and take care of their customers and suppliers. I have observed that the roofing crews, that Badger uses, are just as friendly and care about their work. Even though staples are faster, Badger and the roofing crew use cap nails to hold down the dry-in materials (roofing felt and Ice and Water barrier). This provides extra protection, to the roof owner, by helping to keep weather out before the shingles are installed. They are fast and usually complete the roof in a day which should also give any potential client piece of mind. Badger is taking the extra steps to make sure things are done right and I would highly recommend them for your roof. If you don't believe me, just take a look at all the other 5-star reviews from others."
"Mike, Jeremiah and Tyler are responsive, friendly and professional. They (and their team of 10 extraordinary roofers) removed and replaced our roof and skylights in Sun Prairie, exactly as described, and in record time. I highly recommend the Badger Company based on my experiences."
"Great communication%2C great end result"
"THE CONTRACTOR WAS VERY PROFESSIONAL KNO"
- "Great communication%2C great end result"
- "THE CONTRACTOR WAS VERY PROFESSIONAL KNO"
- "Customer asked us not to share his/her review."
- "PROFESSIONAL & KNOWLEDGEABLE CONTRACTOR"
- "professional and knowledgeable contractor"
- "KRIS LAUFENBERG WAS VERY PROFESSIONAL"
- "Everyone was great.Highly recommend ed."
- "PROFESSIONAL & KNOWLEDGEABLE"
- "Very happy with the whole process"
- "PROFESSIONAL & FAIR"
- "VERY POLITE"
- "GREAT LOOKING ROOF!"
Awards
Installation Excellence Award
This award is for contractors that consistently install with a very high level of quality and provide their customers the highest protection that GAF offers.
Consumer Protection Excellence Award
This award recognizes those contractors that best protect their clients with system selling and enhanced warranties.
Training Excellence Award
This award is for contractors that are committed to training and continuous improvement.
Installed Roofs Near You
GAF Awards & Certifications
Residential Contractors
Commercial Contractors
Awards
Master Elite®
A mark of roofing excellence. Only 2% of roofers in North America are invited to become GAF Master Elite® Contractors. It can’t be bought. It can only be earned.*
Get peace of mind with a Master Elite® Contractor Contractor
At GAF, we evaluate thousands of roofers in the country and make sure they're insured and have state licenses (in states that require them) so they can offer our best warranties.
This certification requires a minimum of 7 years of experience, is renewed yearly and requires the contractor to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- High property owner job satisfaction ratings
- Able to offer the strongest GAF warranties
Your connection to stronger GAF warranties
The GAF Shingle & Accessory Limited Warranty provides a Lifetime limited warranty term and 10-year 100% coverage period during which GAF will provide both installation labor costs and replacement GAF products necessary to repair your roof due to a manufacturing defect for 10 years.
A GAF Master Elite® Contractor can also offer the GAF System Plus Limited Warranty, increasing your Smart Choice® Protection Period from 10 to 50 years and including tear off.
| Non-certified Contractor | Certified Contractor | Master Elite Contractor | |
| GAF Shingle & Accessory Limited Warranty | ✓ | ✓ | ✓ |
| WindProven™ GAF Roofing System Limited Warranty | ✓ | ✓ | ✓ |
| GAF System Plus Limited Warranty | - | ✓ | ✓ |
| GAF Silver Pledge™ Limited Warranty | - | - | ✓ |
| GAF Golden Pledge® Limited Warranty | - | - | ✓ |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Certified™
Only 7% of roofers in North America are invited to become GAF Certified™ Contractors. It can’t be bought. It can only be earned.*
Get peace of mind with a Certified™ Contractor
At GAF, we evaluate thousands of roofers in the country and make sure they're insured and have state licenses (in states that require them) so they can offer our best warranties.
This certification requires a minimum of 3 years of experience, is renewed yearly and requires the contractor to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- High property owner job satisfaction ratings
- Able to offer the strongest GAF warranties
Your connection to stronger GAF warranties
The GAF Shingle & Accessory Limited Warranty provides a Lifetime limited warranty term and 10-year 100% coverage period during which GAF will provide both installation labor costs and replacement GAF products necessary to repair your roof due to a manufacturing defect for 10 years.
A GAF Certified™ Contractor can also offer the GAF System Plus Limited Warranty, increasing your Smart Choice® Protection Period from 10 to 50 years and including tear off.
| Non-certified Contractor | Certified Contractor | Master Elite Contractor | |
| GAF Shingle & Accessory Limited Warranty | ✓ | ✓ | ✓ |
| WindProven™ GAF Roofing System Limited Warranty | ✓ | ✓ | ✓ |
| GAF System Plus Limited Warranty | - | ✓ | ✓ |
| GAF Silver Pledge™ Limited Warranty | - | - | ✓ |
| GAF Golden Pledge® Limited Warranty | - | - | ✓ |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Master Select™
Get assurance that you’ll be dealing with a quality, reputable and dependable professional when you choose a GAF Master Select™ Contractor.
GAF Master Select™ Contractors must have a minimum of 5 years of experience are required to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- GAF trained and certified
- Able to offer enhanced GAF commercial warranties and guarantees
GAF Master Select™ Contractors are your connection to the strongest GAF commercial guarantees and warranties
| Non-GAF Contractors | GAF Master Contractor | Master Select™ Contractor | |
| Standard Limited Product Warranty | ✓ | ✓ | ✓ |
| Weather Stopper© Integrated System Limited Warranty | - | ✓ | ✓ |
| System Pledge™ Limited Warranty | - | ✓ | ✓ |
| Emerald Pledge™ Limited Warranty | - | ✓ | ✓ |
| Diamond Pledge™ NDL Roof Guarantee | - | 30 year maximum term No Dollar Limit Guarantees (NDL) | 35 year maximum term No Dollar Limit Guarantees (NDL) |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Master
Get assurance that you’ll be dealing with a quality, reputable and dependable professional when you choose a GAF Master Contractor.
GAF Master Select™ Contractors must have a minimum of 5 years of experience are required to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- GAF trained and certified
- Able to offer enhanced GAF commercial warranties and guarantees
GAF Master Contractors are your connection to the strongest GAF commercial guarantees and warranties
| Non-GAF Contractors | GAF Master Contractor | Master Select™ Contractor | |
| Standard Limited Product Warranty | ✓ | ✓ | ✓ |
| Weather Stopper© Integrated System Limited Warranty | - | ✓ | ✓ |
| System Pledge™ Limited Warranty | - | ✓ | ✓ |
| Emerald Pledge™ Limited Warranty | - | ✓ | ✓ |
| Diamond Pledge™ NDL Roof Guarantee | - | 30 year maximum term No Dollar Limit Guarantees (NDL) | 35 year maximum term No Dollar Limit Guarantees (NDL) |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Premium Coating Systems
Contractors with Premium Coating Systems certification focus on coatings and liquid membranes, and have a proven track record specifically with these products. Their training and project performance with GAF have enabled them to qualify for this distinct designation.
Premium Coating Systems certification requires proper insurance and licensing, a strong reputation for quality, and a commitment to understanding the latest technology and installation methods.
Contractors with GAF Premium Coating Systems certification are also your connection to the strongest GAF commercial guarantees and warranties for this product category
President's Club Award
These contractors represent the best of the best of our Master Elite®, Master Select™, and Premium Coating Systems Contractors.
They have distinguished themselves by meeting stringent requirements in the categories of Performance, Reliability, or Service.