Overview
About Us
The Badger Company is committed to informing property owners on the best products that the industry has to offer. We ensure excellence through high caliber workmanship and honest communication. This is the foundation on which we build our relationships. We have been helping homeowners protect their biggest investments for over 20 years in Wisconsin! Consider us for your homes new roof, roof replacement, siding and gutter needs. If you have an upcoming project, we would love the opportunity to provide an estimate! Let The Badger Company help you today!
Customer Reviews
"Customer asked us not to share his/her review."
"PROFESSIONAL & KNOWLEDGEABLE CONTRACTOR"
- "Customer asked us not to share his/her review."
- "PROFESSIONAL & KNOWLEDGEABLE CONTRACTOR"
- "professional and knowledgeable contractor"
- "KRIS LAUFENBERG WAS VERY PROFESSIONAL"
- "Everyone was great.Highly recommend ed."
- "PROFESSIONAL & KNOWLEDGEABLE"
- "Very happy with the whole process"
- "PROFESSIONAL & FAIR"
- "VERY POLITE"
- "GREAT LOOKING ROOF!"
"Badger Company replaced our roof and skylight and added gutter guards. Everything about the project was excellent. Communications from Kris and Jeremiah were professional, friendly and much appreciated from planning and getting an estimate, updates on the timeline, status during the project and checking in afterword . The materials were high quality and the crew that did the work did a great job! We are very pleased and will contact Badger Company again for our next exterior project."
"I had a roof leak that was visible inside the attic but I was at my wits end trying to determine how the water was penetrating the house. Was it through a bad flashing? A poorly-installed window? A cracked shingle? Kris at The badger Company was quick to provide an in-person preliminary inspection, a plan to find the answer, and a course of action to remedy the situation. His team was prompt and courteous and in my opinion the repair work went flawlessly. On top of that, Kris went out of his way to explain the issue and how they fixed it. I learned a lot about vinyl siding, roofs, gutter systems and water that day! All in all I received a speedy repair, peace of mind, and all for a very fair price."
"They did an amazing job and got our roof done in 1 day! They also we able to get it done fast! We are very happy with everything! Thank you guys for doing such a wonderful job! I would definitely recommend them to anyone!"
- "Badger Company replaced our roof and skylight and added gutter guards. Everything about the project was excellent. Communications from Kris and Jeremiah were professional, friendly and much appreciated from planning and getting an estimate, updates on the timeline, status during the project and checking in afterword . The materials were high quality and the crew that did the work did a great job! We are very pleased and will contact Badger Company again for our next exterior project."
- "I had a roof leak that was visible inside the attic but I was at my wits end trying to determine how the water was penetrating the house. Was it through a bad flashing? A poorly-installed window? A cracked shingle? Kris at The badger Company was quick to provide an in-person preliminary inspection, a plan to find the answer, and a course of action to remedy the situation. His team was prompt and courteous and in my opinion the repair work went flawlessly. On top of that, Kris went out of his way to explain the issue and how they fixed it. I learned a lot about vinyl siding, roofs, gutter systems and water that day! All in all I received a speedy repair, peace of mind, and all for a very fair price."
- "They did an amazing job and got our roof done in 1 day! They also we able to get it done fast! We are very happy with everything! Thank you guys for doing such a wonderful job! I would definitely recommend them to anyone!"
- "The Badger Company IS the best contract company that I have ever worked with and I have worked with a lot, given that I have bought and soled 12 homes in the last 35 years. From reasonable pricing to quality of work and product as well as the final clean up. This company is 5 stair in all aspects of running a contract business. Both Jeremiah (Production Manager) and Kris (owner) believe in the uncommon concept today of treating people the way that you want to be treated and doing what you say you are going to do. I would use them again in a heart beat!"
- "Kris and team did an excellent job on replacing our roof and two skylights. The bid was reasonable and lower than competitors with equivalent materials. We were not home during the installation, Jeremiah sent us periodic updates and photos on the progress of the project. Cleanup was excellent. I highly recommend this company."
Awards & Certifications
Installation Excellence Award
This award is for contractors that consistently install with a very high level of quality and provide their customers the highest protection that GAF offers.
Consumer Protection Excellence Award
This award recognizes those contractors that best protect their clients with system selling and enhanced warranties.
Training Excellence Award
This award is for contractors that are committed to training and continuous improvement.
Installed Roofs Near You
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GAF Awards & Certifications
Residential Contractors
Commercial Contractors
Awards
Master Elite®
A mark of roofing excellence. Only 2% of roofers in North America are invited to become GAF Master Elite® Contractors. It can’t be bought. It can only be earned.*
Get peace of mind with a Master Elite® Contractor Contractor
At GAF, we train and test thousands of the best roofers in the country and make sure they're appropriately licensed and insured so they can offer our best warranties.
This certification requires a minimum of 7 years of experience, is renewed yearly and requires the contractor to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- GAF trained and certified
- High property owner job satisfaction ratings
- Able to offer the strongest GAF warranties
Your connection to stronger GAF warranties
The GAF Shingle & Accessory Limited Warranty provides a Lifetime limited warranty term and 10-year 100% coverage period during which GAF will provide both installation labor costs and replacement GAF products necessary to repair your roof due to a manufacturing defect for 10 years.
A GAF Master Elite® Contractor can also offer the GAF System Plus Limited Warranty, increasing your Smart Choice® Protection Period from 10 to 50 years and including tear off.
| Non-certified Contractor | Certified Contractor | Master Elite Contractor | |
| GAF Shingle & Accessory Limited Warranty | ✓ | ✓ | ✓ |
| WindProven™ GAF Roofing System Limited Warranty | ✓ | ✓ | ✓ |
| GAF System Plus Limited Warranty | - | ✓ | ✓ |
| GAF Silver Pledge™ Limited Warranty | - | - | ✓ |
| GAF Golden Pledge® Limited Warranty | - | - | ✓ |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Certified™
Only 7% of roofers in North America are invited to become GAF Certified™ Contractors. It can’t be bought. It can only be earned.*
Get peace of mind with a Certified™ Contractor
At GAF, we train and test thousands of the best roofers in the country and make sure they're appropriately licensed and insured so they can offer our best warranties.
This certification requires a minimum of 3 years of experience, is renewed yearly and requires the contractor to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- GAF trained and certified
- High property owner job satisfaction ratings
- Able to offer the strongest GAF warranties
Your connection to stronger GAF warranties
The GAF Shingle & Accessory Limited Warranty provides a Lifetime limited warranty term and 10-year 100% coverage period during which GAF will provide both installation labor costs and replacement GAF products necessary to repair your roof due to a manufacturing defect for 10 years.
A GAF Certified™ Contractor can also offer the GAF System Plus Limited Warranty, increasing your Smart Choice® Protection Period from 10 to 50 years and including tear off.
| Non-certified Contractor | Certified Contractor | Master Elite Contractor | |
| GAF Shingle & Accessory Limited Warranty | ✓ | ✓ | ✓ |
| WindProven™ GAF Roofing System Limited Warranty | ✓ | ✓ | ✓ |
| GAF System Plus Limited Warranty | - | ✓ | ✓ |
| GAF Silver Pledge™ Limited Warranty | - | - | ✓ |
| GAF Golden Pledge® Limited Warranty | - | - | ✓ |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Master Select™
Get assurance that you’ll be dealing with a quality, reputable and dependable professional when you choose a GAF Master Select™ Contractor.
GAF Master Select™ Contractors must have a minimum of 5 years of experience are required to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- GAF trained and certified
- Able to offer enhanced GAF commercial warranties and guarantees
GAF Master Select™ Contractors are your connection to the strongest GAF commercial guarantees and warranties
| Non-GAF Contractors | GAF Master Contractor | Master Select™ Contractor | |
| Standard Limited Product Warranty | ✓ | ✓ | ✓ |
| Weather Stopper© Integrated System Limited Warranty | - | ✓ | ✓ |
| System Pledge™ Limited Warranty | - | ✓ | ✓ |
| Emerald Pledge™ Limited Warranty | - | ✓ | ✓ |
| Diamond Pledge™ NDL Roof Guarantee | - | 30 year maximum term No Dollar Limit Guarantees (NDL) | 35 year maximum term No Dollar Limit Guarantees (NDL) |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Master
Get assurance that you’ll be dealing with a quality, reputable and dependable professional when you choose a GAF Master Contractor.
GAF Master Select™ Contractors must have a minimum of 5 years of experience are required to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- GAF trained and certified
- Able to offer enhanced GAF commercial warranties and guarantees
GAF Master Contractors are your connection to the strongest GAF commercial guarantees and warranties
| Non-GAF Contractors | GAF Master Contractor | Master Select™ Contractor | |
| Standard Limited Product Warranty | ✓ | ✓ | ✓ |
| Weather Stopper© Integrated System Limited Warranty | - | ✓ | ✓ |
| System Pledge™ Limited Warranty | - | ✓ | ✓ |
| Emerald Pledge™ Limited Warranty | - | ✓ | ✓ |
| Diamond Pledge™ NDL Roof Guarantee | - | 30 year maximum term No Dollar Limit Guarantees (NDL) | 35 year maximum term No Dollar Limit Guarantees (NDL) |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
President's Club Award
These contractors represent the best of the best of our Master Elite®, Master Select™, and Premium Coating Systems Contractors.
They have distinguished themselves by meeting stringent requirements in the categories of Performance, Reliability, or Service.