GAF, North America’s largest roofing manufacturer, is pleased to announce a partnership with Athlon Sports to create the GAF Sports Challenge. GAF has created two fun and engaging online “pick’em” sports challenges for all of its contractors, both residential and commercial. The first sports challenge is an auto racing contest which will run from February through November 2016, followed by a Pro Football challenge running from September through December 2016.
Athlon Sports Media is one of the leading authorities and predictors of almost all major sports. Through this partnership, GAF is able to provide participants with the most up-to-date sports information to make their weekly picks. Based on a points system, by actively participating, contractors will be able to win both weekly prizes such as a GAF cooler or chair and an end-of-the season grand prize.
Contractors can register and participate at www.gafsports.com beginning on February 1, 2016.
Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.
With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides excellent durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with excellent durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to almost 200,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit gaf.com.
About Athlon’s Sports and Entertainment Group:
Athlon Sports and Entertainment Group (SEG) connects brands with fans and has a rich heritage in sports. Beginning in 1967 as a publisher of preseason football publications, Athlon has grown into a media group that today includes partnerships with more than 2,000 newspapers and many of the top brands in America. Athlon Sports leads the sports space with an unparalleled blend of premium content and a virtually unduplicated marketing platform for reaching target audiences. This uniquely positions Athlon to bring a wide range of their promotional assets including digital, social, print, and experiential into the creation and flawless execution of big ideas.
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