September 16, 2015 4:00 PM
PARSIPPANY, NJ

GAF is Ranked “Brand Leader” in Four Categories of 2015 Remodeling Brand Use Study

GAF, North America’s largest roofing manufacturer, was recently awarded the title of “Brand Leader” by the 2015 Remodeling Brand Use Study in all four categories for Ridge Vent Systems. 

 

Readers were asked to rank the industry’s foremost material suppliers to determine who is a true “Brand Leader” and GAF ranked #1 for Ridge Vent Systems in the categories of: 

o  Brand Familiarity 

o  Brand Used in the Past Two Years

o  Brand Used the Most

o  Highest Quality Brand

 

“We are thrilled to be recognized as a brand leader in all categories for our ridge vent systems. We focus on the importance of ventilation and always strive to make the highest quality products, so this honor serves as support for our efforts,” stated Ted Marcopolus, VP of marketing services at GAF. 

 

 

The 2015 Remodeling Brand Use Study was conducted by the Farnsworth Group to profile brands used by remodelers in specific areas. Readers were asked about their familiarity, use, and opinions about brands in 58 product categories, as well as the importance of factors influencing brand selection within each product category. 721 surveys were completed online with professionals classified as “Remodelers, General Contractors, or Replacement Contractors” whose work consists of at least 50% repair/remodel. Another 274 professionals answered at least some of the questions.

 

About GAF

Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.

 

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides excellent durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with excellent durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

 

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit gaf.com.

 

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Founded in 1886, GAF is the largest roofing manufacturer in North America

GAF products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. 
Learn About GAF Founder
To reach our press contact email Megan Filiaggi at mfiliaggi@gaf.com or call her at 973-628-3046
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