GAF, North America’s largest roofing manufacturer, is pleased to announce that it was voted #1 in “Quality Ratings” and as the “Brand Used the Most” in the 2015 BUILDER Brand Use Study in the category of “Roofing: Asphalt/Fiberglass Shingles.” This marks the 9th year out of the past 10 that the company has topped the rankings for highest quality.
"The Builder Brand Use Survey is an annual benchmark that provides extensive insight across the largest spectrum of products used by today's builders", notes Paul Tourbaf, group president of Hanley Wood's Residential New Construction division. In addition to providing brand familiarity and product use data, the study also captures the market sentiment when it comes to what's driving product consideration and buying decisions. "There is a clear connection in the 2014 results that highlights a potent combination of product performance and features ahead of cost which drove decisions in the past", adds Tourbaf. "Innovative brands like GAF that are committed to demonstrating continual advances in design and durability while they communicate unique attributes of their brand will continue gain builder attention and market share."
“With our continued focus on producing the highest quality products at GAF, it is a true honor to rank highest in quality with builders yet again, and to know that GAF is the brand used by them most often,” stated Paul Bromfield, senior vice president of marketing and business development at GAF.
GAF maintains a focus on quality in all of its products, and incorporates its proprietary Advanced Protection® Technology into all its laminated roofing shingles. This results in improved performance—including superior durability and wind resistance—while reducing the use of precious natural resources. All GAF Lifetime Shingles also pass ASTM’s two toughest wind tests—ASTM D3161 Class F 110 mph and ASTM D7158 Class H 150 mph—and carry GAF’s Lifetime limited warranty.
For more than 20 years, the BUILDER Brand Use Study has proved to be one of the most-anticipated industry resources for trends and information. This year’s study was conducted in collaboration with Farnsworth Research and represents a survey response of 1,128 builders, builder/developers and general contractors.
To learn more about GAF products and programs, visit www.gaf.com.
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Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.
With a focus on social responsibility, GAF developed Advanced Protection® Shingle Technology, providing superior durability and wind resistance while reducing the use of natural resources. The company also developed single-ply and asphaltic roofing membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit gaf.com.
Published by Hanley Wood, BUILDER is the authority in the residential construction industry and serves as the magazine of the National Association of Home Builders (NAHB). For more than three decades, BUILDER has provided essential news, information and resources about products, technologies, trends, regulatory requirements and best practices to help home building professionals build smart.