GAF, North America’s largest roofing manufacturer, is excited to announce the inclusion of a national television commercial highlighting GAF Master Elite™ Contractors as well as GAF Premier Roofing Dealers and Pro-Grade™ Master Distributors during the February 19th episode of the top-rated show, Duck Dynasty.
Airing on A&E on Wednesdays at 10pm EST, Duck Dynasty is a record-breaking reality show that follows the lives of the Robertson family, who run a family-operated duck call business, Duck Commander. The show has broken several ratings records — last season’s premiere drew 11.8 million viewers, making Duck Dynasty the most-watched nonfiction cable series in history.
“Airing this commercial builds not only the GAF brand but also the brands of our contractors and distributors,” explains Paul Bromfield, senior vice president of marketing and business development at GAF. “This truly demonstrates our commitment to investing in our brand for the benefit of our customers. Airing during a top show with such high viewership supports our position as the industry’s premium brand, helping our customers to create pull-through sales.”
To learn more about GAF, visit www.gaf.com.
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Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.
With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.