Recognized with the Women’s Choice Award® for 2016 as Customer Recommended Roofing Products
GAF, North America’s largest roofing manufacturer, is honored to have earned the 2016 Women’s Choice Award® based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company’s customer database.
For a fourth consecutive year, GAF received this award based on excellent survey scores, including the vast majority of customers rating the experience and overall quality of GAF as ‘extremely satisfied”. In fact, 100% of the female customers polled said they would definitely recommend GAF to their family and friends.
“The Women’s Choice Award’s mission is to identify which brands are most recommended by women,” said Delia Passi, CEO and founder. “By carrying the Women’s Choice Award seal, brands like GAF signify their commitment to empower women to make smart buying choices. GAF truly takes ownership of their customer experience which is why they are a leader in the industry,” said Passi.
“GAF is truly honored to receive the Women’s Choice Award for the fourth year in a row. We are proud that our female customers recognize our ongoing commitment to providing products and tools that women trust and recommend,” stated Emily Videtto, vice president of residential marketing and new product development at GAF.
Female consumers represent a driving economic powerhouse, controlling 65%, or approximately $20 trillion annually, in global spending and more than 80% of US spending, according to the Harvard Business Review and the Continuum's Women and Children Research Group. Coupling that with a recent Nielsen report on global trust in advertising, which stated that 92% of consumers trust recommendations from people they know over any other form of advertising, reveals the significance of being an America’s Most Recommended brand by women.
Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace by explaining, “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number one consumer – women.”
“We are pleased to salute GAF for their focus on excellence, a commitment that is recognized by women consumers nationwide,” said Passi.
Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.
With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides excellent durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with excellent durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to almost 200,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit gaf.com.
About The Women’s Choice Award®
The Women’s Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the leading advocate for female consumers, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.
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