January 24, 2012 12:00 AM
WAYNE, NJ

GAF Adds New “European-Look” Value-Priced Designer Shingle

GAF, North America’s largest roofing manufacturer, proudly announces an expansion to its luxurious Lifetime Designer Shingles Value Collection with a new European-style shingle. The Woodland™ shingle is now available as a sophisticated roofing option at an affordable price. 

Woodland™ Lifetime Designer Shingles are designed after the look of hand-cut European shingles, combining rustic charm with 21st-century style. In pre-market testing, they have been called “game changing;” a “beautiful, timeless shingle” that is one of a kind. The natural variation afforded by the staggered exposure along with the rich colors, formulated to specifically enhance the beauty of the shingle design and complement a wide variety of architectural styles and color palettes, should make Woodland™ a top choice of architects, designers, and builders alike. Woodland™ shingles are available in five custom colors: Castlewood Gray, Woodberry Brown, Cedarwood Abbey, Canterbury Black, and Tuscan Sunset. 

“With its versatile design and cutting-edge, staggered profile, this new addition to the GAF Lifetime Designer Shingles Value Collection will not only improve curb appeal but will also fit into homeowners’ budgets,” stated Emily Cavanagh, director of shingles and product development at GAF. She continued, “It’s rare that a shingle works so universally on a wide variety of home styles, so we are very excited about offering the Woodland™ shingle to our customers in 2012.” 

The Lifetime Designer Shingles Value Collection incorporates GAF’s proprietary Advanced Protection® Technology, which results in shingles that offer improved performance—including superior durability and wind resistance—while reducing the use of precious natural resources. As with all GAF Lifetime Shingles, they pass ASTM’s two toughest wind tests—ASTM D3161 Class F 110 mph and ASTM D7158 Class H 150 mph—and carry GAF’s Lifetime limited warranty.

About GAF

Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System. 

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com

For more information contact:
Alyssa Hall, Corporate Communications Mgr.
973-628-3301
ahall@gaf.com

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