GAF, North America’s largest roofing manufacturer, recently partnered with the Lifetime Network’s Designing Spaces to offer a free roofing system to the winner of its “Ugliest Roof in America” contest. The roofing system is valued at up to $15,000 and the winner will be featured on a segment of Designing Spaces. Entrants were asked to submit photos showing the condition of their roof as well as a story about the hardships that their roof is causing in their lives.
After reviewing an avalanche of submissions that came in through the company website, the GAF decision panel selected Eileen and Jorge Tello and their daughter Emmalie of Port Chester, NY as the winners of the new roofing system. The Tello family’s old roof was literally falling off of the house; shingles were missing, granules were gone, and every time it rained, water would stream into their home. With Eileen’s heart condition and expensive medications, it caused a considerable financial burden when she lost her job and health insurance. Jorge is self-employed and a portion of the family’s income comes from tenants who live on the second floor of their home. If the roof continued leaking into the tenants’ apartment, the Tellos would lose a valuable source of income.
“It was an incredibly difficult decision to select a winner, but in the end we at GAF agreed that the Tellos were a very deserving family with a very ugly and dysfunctional roof,” stated Paul Bromfield, senior vice president of marketing at GAF. “Everyone on our decision panel felt good about being able to make a life-changing contribution to a family in need.”
GAF spared no expense, installing Camelot®, its most popular Lifetime Designer Shingle. Other system components contributed towards the home included Deck-Armor™ roof deck protection, Weather Watch® leak barrier, Pro-Start™ starter strip shingles, Cobra® ridge vent, and Timbertex® premium ridge cap shingles. The installation occurred in late August and was taped for a Designing Spaces segment that will air on Friday, October 21 and Friday, October 28 at 7:30am.
Designing Spaces is a half-hour informative series that guides viewers on how to make their homes more beautiful and functional.
Now proudly celebrating its 125th year in the industry, GAF has become the largest roofing manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope and low-slope roofing systems, as well as composite decking, which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.
With a focus on social responsibility, GAF has developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
The Company also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.
For more information contact:
Alyssa Hall, Corporate Communications Mgr.