April 18, 2011 9:00 PM
WAYNE, NJ

GAF Offers Tropical Beauty in Your Backyard

GAF, manufacturer of ultra-low maintenance DuraLife™ Siesta™ decking, announces the addition of a new, chic and stylish Hardwood Collection.  DuraLife™ Siesta™ decking is the number one rated composite decking product by the most trusted consumer advocate publication in the U.S. 

The DuraLife™ Siesta™ Hardwood Collection offers the beauty of a finished premium hardwood deck in four natural and easy-to-maintain earth tones, including Brazilian Cherry, Garapa Gray, Tropical Walnut, and Golden Teak. GAF’s unique color application process combines multiple colors to give a more natural appeal and overall look. DuraLife™ Siesta™ Hardwood Collection’s ColorLock™ Multi-Layered Finishing System helps resist fading over time, unlike ordinary composite decking products. While ordinary decking products can stain with every spill, the DuraLife™ Siesta™ Collection is also highly resistant to stains, allowing for quick and easy clean up with just soap and water. 

“We are very excited about the new Hardwood Collection,” stated Chris McGroarty, product manager at GAF. “These decking boards offer exceptional durability and performance, while displaying a truly beautiful new aesthetic with a blend of colors and different grain patterns that truly mimic expensive hardwood boards.” 

The DuraLife™ Siesta™ Collection is environmentally friendly; it’s made, in part, of recycled materials and uses no toxic chemicals or preservatives. It Is also backed by the strongest warranty in the industry — including the only warranty with both material and labor coverage for product defects --- which is  transferrable and not voided due to incorrect installation, unlike other manufacturers.*

*See ltd. warranty for complete coverage and restrictions.

About GAF

Now proudly celebrating its 125th year in the industry, GAF has become the largest roofing manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope and low-slope roofing systems, as well as composite decking, which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles. 

With a focus on social responsibility, GAF has developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

The Company also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.

For more information contact:
Alyssa Hall, Corporate Communications Mgr.
973-628-3301
ahall@gaf.com

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