Social Media For Roofers
Before even calling for quotes, many customers research online reputations by looking at social media profiles. Property owners use social media to make purchasing decisions and decide if you're a brand they can trust.
Sharing news about new roofing technology, posting photos of successful roof installations, and engaging with customers online should be a crucial part of your marketing strategy. Here are some simple steps to help you make the most of social media marketing.
- Make the time: Set aside 15 to 20 minutes each day to post, respond to comments, and engage with other people's posts.
- Build your brand identity: Make sure your logo and contact information are up to date on all your social platforms.
- Create community: Follow and engage with a range of users, and tag partners (like GAF) in posts so they can share with their followers and increase your visibility.
- Engage customers: Respond to all comments and queries, especially the unhappy ones. Taking responsibility and showing you're invested in customer service tells potential clients that you're serious about their satisfaction.
- Use hashtags: A hashtag is any word with the # symbol placed directly in front of it. People search by hashtags for topics they're interested in.
- Be socially conscious: Use social media to show how you give back by participating in charity efforts or partnering with organizations like Habitat for Humanity. Remember to tag partner organizations.
Choosing Roofing Social Media Sites
- Facebook and Instagram: Post before and after photos of roof installations, videos of your workers in action, and testimonials from happy clients. Be sure to tag businesses and people who are part of the post.
- YouTube: Informational roofing videos can establish you as an industry leader and a go-to for DIY homeowners.
- LinkedIn: Engage with business peers, share ideas, and build business connections.
- Twitter: Post company updates, retweet industry news, and connect with local media when participating in community events.
For a more in-depth discussion of these guidelines and many others, read the whole post here.