How to serve your customers while social distancing

Everything can be done at the recommended distance

Thanks to tools like digital measurement and video conferencing, there’s no need to meet face-to-face with your customer. Each step of the process — from the initial consultation to installation — can be done while respecting the social distancing practices that protect your crew and customers. Before starting any roofing project, check your state and local government websites to be sure that there are no restrictions on providing roofing services and always follow current social distancing and safety guidelines.

Selling Solutions with GAF Project | GAF Roofing
Step One
Digital Measurement
Before meeting with the property owner, you can order an aerial roof report from any number of services, including Eagleview or GAF QuickMeasure.

For commercial contractors, GAF QuickMeasure now includes parapet walls and penetrations.

For residential contractors, GAF e360 allows you to engage with the homeowner with an interactive 3D model of their house.
Additional Resources
Step Two
When preparing your proposal, you have options. You can drop off or overnight, copies of the proposal folders and brochures you currently use. You can also download digital collateral and provide to the customer by using the links below or logging into the Contractor Zone for access to all collateral.

Literature to Download and Share Digitally with Customers

For commercial contractors
EnergyGuard™ Polyiso Insulation 20 & 25 PSI Data Sheet
EverGuard® TPO Adhered Membrane Sell Sheet
EverGuard® TPO Mechanically Attached Sell Sheet
EverGuard® TPO 60 mil Membrane Data Sheet
EverGuard™ TPO Accessories Data Sheet

For residential contractors
Financing Solutions for Homeowners PDF
Timberline® HDZ™ Shingles Spec Sheet PDF
GAF Residential Full Shingles & Products Brochure PDF
The GAF Lifetime Roofing System PDF

For GAF 
Master Elite & Certified Contractors
We have provided pre-built slides to help you create custom presentations to share with your customers. Access them on the Contractor Zone under the Tools4Success tab: Remote Selling Tools.

To order printed materials, please login to the Contractor Zone.

Additional Resources
Submittals Made Simple (commercial contractors)
GAF Document Library (commercial and residential contractors)

Step Three
Virtual Conference

Using video conferencing, virtual home remodeling tools, and digital samples, you can help your customer through all of their major decisions remotely. There are lots of great video conferencing tools available including Zoom, Skype and Google Hangouts. The GAF CARE Team chooses Zoom for its ease of use.

Tips for Virtual Meetings

Here are a few tips on hosting a successful video meeting.

  1. Pay attention to your background. Folks who are focused on reading the titles in your bookcase may not be focused on the important information you’re trying to share. Clean up the space behind you to remove distractions.
  2. Choose a good camera angle. The camera in your laptop computer might create the infamous “up the nose” view. If you can, locate the camera at eye-level to help create the feel of a face-to-face conversation. Also, sit far enough from the camera that you are not filling the screen. Again, create the distance you would be comfortable with if you were meeting in person.
  3. Use appropriate lighting. If you don’t have video lights, set up some gentle indirect lighting. Don’t sit in front of a bright window — the contrast makes faces hard to see.
  4. Check your audio. Some built-in computer microphones create an echoey sound, like you’re speaking in a box. If you can, use a headset microphone to create a more conversational feel.
  5. Test your system — whether it’s a simple Facetime or a more sophisticated video meeting service — before making the customer call
Additional Resources
Step Four
Payment Solutions

The uncertain environment will cause some homeowners to second-guess the expense of a new roof or repair. While that’s understandable, experienced contractors know that postponing a roof repair can lead to more damage — and greater expenses — down the line. We recommend providing payment and financing solutions that can help ease your customer’s mind. Like the other tools we’ve discussed, these payment and financing tools are completely digital, and can be processed remotely.

New! Special Rates from GreenSky

GreenSky — a GAF finance partner — has introduced new rates for this COVID period. For details, download these consumer-facing flyers.

These rates have already been added to the SmartMoney and GreenSky platforms. Not yet offering financing? Contact your Territory Manager today to get started.

DID YOU KNOW? GAF SmartMoney includes “Pre-apply for financing” and “Pay now” options for homeowners. You can e-mail or text a link to your customer that lets them pre-apply for financing before you begin the job, and pay electronically using a secure link. GAF SmartMoney is available to all GAF Factory-Certified Contractors.

Virtual Training
Successful pros keep their tools sharp and ready. That’s why GAF CARE has made some of its most useful training classes available as webinars and videos — so you can use this time to hone your skills and the skills of your crews.
How to Run an Effective Roofing Business in a Storm Environment - Session 4 of 10 - Overcoming Objections, Using Initial Contracts and Setting Customer ExpectationsIn part 4 of this 10 part webinar series “How to Run an Effective Roofing Business in a Storm Environment”, Wade Baughn explains how to deal with customer expectations and objections.
Monday, August 17
1:00 PM EST
Sign Up
#1 Mistake Contractors Make in XactimateJoin Alena Wilson as she shares her expertise on the #1 mistake that contractors make when using Xactimate including not taking the proper amount of photos, adding the incorrect International Building Code notes to their estimate and more.
Wednesday, August 19
1:00 PM EST
Sign Up

Watch Past Webinars

A Conversation with Reid Ribble, CEO of the NRCA | GAF Roofing
Selling Value on the Phone with Shawn Doyle | GAF Roofing
Making Sense of the CARES Act Webinar: Part 1 | GAF Roofing
Making Sense of the CARES Act Webinar: Part 2 | GAF Roofing
Advice from the GAF Roofing Community

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Quick Links
The complete aerial roofing measurement software that delivers roof measurements in under an hour for as little as $15 a report.

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Now you can accept any form of payment — and get paid more quickly — with GAF SmartMoney. 

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Respond faster after a storm, and serve your customers when they need you most, with WeatherHub, the all-in-one weather platform.

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Register all commercial technologies into our fast and easy to use registration form with added features including saving contacts and roofing system preferences.

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Preview different shingle styles and colors on a picture of the homeowner's home.

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