
How to serve your customers while social distancing
Everything can be done at the recommended distance
Thanks to tools like digital measurement and video conferencing, there’s no need to meet face-to-face with your customer. Each step of the process — from the initial consultation to installation — can be done while respecting the social distancing practices that protect your crew and customers. Before starting any roofing project, check your state and local government websites to be sure that there are no restrictions on providing roofing services and always follow current social distancing and safety guidelines.


For commercial contractors, GAF QuickMeasure now includes parapet walls and penetrations.
For residential contractors, GAF e360 allows you to engage with the homeowner with an interactive 3D model of their house.

Literature to Download and Share Digitally with Customers
For commercial contractors
EnergyGuard™ Polyiso Insulation 20 & 25 PSI Data Sheet
EverGuard® TPO Adhered Membrane Sell Sheet
EverGuard® TPO Mechanically Attached Sell Sheet
EverGuard® TPO 60 mil Membrane Data Sheet
EverGuard™ TPO Accessories Data Sheet
For residential contractors
Financing Solutions for Homeowners PDF
Timberline® HDZ™ Shingles Spec Sheet PDF
GAF Residential Full Shingles & Products Brochure PDF
The GAF Lifetime Roofing System PDF
For GAF Master Elite & Certified Contractors
We have provided pre-built slides to help you create custom presentations to share with your customers. Access them on the Contractor Zone under the Tools4Success tab: Remote Selling Tools.
To order printed materials, please login to the Contractor Zone.
Additional Resources
Submittals Made Simple (commercial contractors)
GAF Document Library (commercial and residential contractors)

Using video conferencing, virtual home remodeling tools, and digital samples, you can help your customer through all of their major decisions remotely. There are lots of great video conferencing tools available including Zoom, Skype and Google Hangouts. The GAF CARE Team chooses Zoom for its ease of use.
Tips for Virtual Meetings
Here are a few tips on hosting a successful video meeting.
- Pay attention to your background. Folks who are focused on reading the titles in your bookcase may not be focused on the important information you’re trying to share. Clean up the space behind you to remove distractions.
- Choose a good camera angle. The camera in your laptop computer might create the infamous “up the nose” view. If you can, locate the camera at eye-level to help create the feel of a face-to-face conversation. Also, sit far enough from the camera that you are not filling the screen. Again, create the distance you would be comfortable with if you were meeting in person.
- Use appropriate lighting. If you don’t have video lights, set up some gentle indirect lighting. Don’t sit in front of a bright window — the contrast makes faces hard to see.
- Check your audio. Some built-in computer microphones create an echoey sound, like you’re speaking in a box. If you can, use a headset microphone to create a more conversational feel.
- Test your system — whether it’s a simple Facetime or a more sophisticated video meeting service — before making the customer call

The uncertain environment will cause some homeowners to second-guess the expense of a new roof or repair. While that’s understandable, experienced contractors know that postponing a roof repair can lead to more damage — and greater expenses — down the line. We recommend providing payment and financing solutions that can help ease your customer’s mind. Like the other tools we’ve discussed, these payment and financing tools are completely digital, and can be processed remotely.
New! Special Rates from GreenSky
GreenSky — a GAF finance partner — has introduced new rates for this COVID period. For details, download these consumer-facing flyers.
These rates have already been added to the SmartMoney and GreenSky platforms. Not yet offering financing? Contact your Territory Manager today to get started.
DID YOU KNOW? GAF SmartMoney includes “Pre-apply for financing” and “Pay now” options for homeowners. You can e-mail or text a link to your customer that lets them pre-apply for financing before you begin the job, and pay electronically using a secure link. GAF SmartMoney is available to all GAF Factory-Certified Contractors.
Sell virtually & streamline your entire sales process with GAF Project
GAF Project streamlines the entire sales process — integrating lead management, digital measurement, inspection, presentation, estimating, proposals, e-signature, and payments — into one easy-to-use digital tool. With one-click-estimates and ready-to-use content, GAF Project means you’re always ready for business — from anywhere — and ready to help protect what matters most.
TOPIC | DESCRIPTION | TIME | REGISTRATION | |
How to Run an Effective Roofing Business in a Storm Environment- A 10 Part Series | Wade Baughn breaks down the fundamental skills necessary to navigate the storm market in his 10-part webinar series "How to Run an Effective Roofing Business in a Storm Environment.” Pick one topic, or all ten, and sign up to learn! January 11, 2021 -Part 1 How to Find A Storm | January 11 to February 17, 2021 1:00 PM EST | Sign Up | |
How To Start or Grow a True Service Department | Even when the intent is there, most roofers do not make the progress they could when trying to grow their service departments because their approach is fundamentally flawed. This presentation will focus on highlighting the true challenges a company faces, not those they think they face, in starting or growing a true service department. | Wednesday, January 27 1:00 PM EST | Sign Up |
Learn On-Demand Now with the GAF Learning Portal
With both 5-10 minute quick learnings, as well as more intense courses, the GAF Learning Portal offers hundreds of great topics that teach all aspects of roofing, from installation to product differences, and much more.

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Small Business Owner Loans, Funding and CAREs Act
US Chamber of Commerce Emergency Loan Guide
Paycheck Protection Program Information Sheet
SBA Covid Disaster Relief Loan Application
Forbes Small Business State & Local Relief Tracker
US Chamber of Commerce: Federal Small Business Stimulus Aid Programs
SCORE: Free & Confidential Small Business Advice & Resources
Goldman Sachs Small Business Resource Center
Industry & Construction Resources
NRCA: Resources for Roofing Contractors
Guidance for Preparing Workplace for COVID-19
Legal Advice Exclusively for Our GAF Certified Contractors
OSHA COVID-19 Page
OSHA Alert: COVID-19 Guidance on Social Distancing at Work (English)
OSHA Alert: COVID-19 Guidance on Social Distancing at Work (Spanish)
Wherever you're going, get there with GAF
Check out our exclusive programs designed to help you grow your business.