COATINGS PROJECT PROFILE

Port Everglades Cruise Terminal #18

Fort Lauderdale, FL

Completion Date: November 2014

“We wanted to take advantage of both overhead flights and passengers boarding our ships to promote our brand. We had a huge template made and the roofing contractor did a great job creating our logo.”

Sam Carr, building systems engineer, Royal Caribbean Cruises Ltd.

Building Overview

  • The Port Everglades Cruise Terminal #18 roof is prime real estate to promote their brand to both boarding passengers and the air traffic above. 

The Challenge

  • Royal Caribbean wanted to find a way to remind people of the cruising experience, so they decided to create a rooftop billboard. They wanted an exact match of their colors and to make sure the sign stayed clean with little or no maintenance.

The Solution

  • A giant computer template was produced to the exact specifications of the logo. The computer-matched colors popped against the white base coats giving the PVDF a billboard-like quality.

  • TOPCOAT® MB Plus and two coats of TOPCOAT® Membrane were applied as a primer and base coat over the existing modified bitumen roof. Then, a TOPCOAT® PVDF Coating in the Royal Caribbean colors was laid on top. PVDF coatings are formulated to stay colorfast because their “Teflon-like” finish does not attract dirt.  

Key facts

  • As passengers fly into Fort Lauderdale airport they see a billboard on one of the cruise line's seaport terminals, reminding them that they are minutes away from the cruising experience.

Materials Used

TOPCOAT® MB Plus

TOPCOAT® Membrane

• TOPCOAT® PVDF Coating 

Job Details

Location
Fort Lauderdale, FL
Job Size
Logo Size: 225 feet x 56 feet (12,600 square feet)
Building Owner
Port Authority of Broward County
Architect
Contractor

MGC Roofing and Construction

6146 NW 74th Avenue Miami, FL 33166

(305) 728-0437

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