- The Port Everglades Cruise Terminal #18 roof is prime real estate to promote their brand to both boarding passengers and the air traffic above.
- Royal Caribbean wanted to find a way to remind people of the cruising experience, so they decided to create a rooftop billboard. They wanted an exact match of their colors and to make sure the sign stayed clean with little or no maintenance.
A giant computer template was produced to the exact specifications of the logo. The computer-matched colors popped against the white base coats giving the PVDF a billboard-like quality.
TOPCOAT® MB Plus and two coats of TOPCOAT® Membrane were applied as a primer and base coat over the existing modified bitumen roof. Then, a TOPCOAT® PVDF Coating in the Royal Caribbean colors was laid on top. PVDF coatings are formulated to stay colorfast because their “Teflon-like” finish does not attract dirt.
- As passengers fly into Fort Lauderdale airport they see a billboard on one of the cruise line's seaport terminals, reminding them that they are minutes away from the cruising experience.
• TOPCOAT® PVDF Coating