June 10, 2015 12:00 AM

GAF Introduces Durable WeatherCote™ Elastomeric Coating

GAF, North America’s largest roofing manufacturer, proudly introduces WeatherCote™ Elastomeric Coating, a water-based acrylic roof coating that provides a durable, protective weathering layer for low-slope roofs. WeatherCote™ Elastomeric Coating is highly reflective, directing heat and UV away from the building. With a high 88% initial reflectivity, it reduces wear and tear on the membrane below as well as lowers the temperature inside the building, saving energy costs during summer months.

Offering many benefits to both the contractor and building owner, WeatherCote™ Elastomeric Coating adheres to a variety of substrates including granulated BUR, SBS & APP, metal, wood, and concrete, and can be applied by spray, roller, or brush. The product is water-based and has low VOC, making it approved for use even in states with tough UV standards, and is ENERGY STAR® rated in the U.S.

A cost effective choice, WeatherCote™ Elastomeric Coating delivers a quality coating at a fraction of the cost of other liquid-applied roofing products and includes a 7-year material warranty.* 

“We are always evaluating the needs of our customers – both contractors and property owners – as we develop new products,” stated Lee Martucci, senior product manager at GAF. “Our new brand to the GAF coatings line, WeatherCote™ Elastomeric Coating, offers many benefits, including an economical price, quality, and energy savings.”


About GAF

Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, 

*See WeatherCote™ Elastomeric Coating Limited Warranty for complete coverage and restrictions.

# # #

Previous Press Release

GAF Offers Variety of Los Angeles/Title 24 Compliant Colors

In response to recent changes in local code and increased demands for asphalt shingles featuring higher reflectivity levels, GAF, North America’s largest roofing manufacturer, is proud to offer several products and colors that meet the new Los Angeles Green Building Code and California Title 24 guidelines.
Read More
Next Press Release

GAF Renews Partnership

Read More